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With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private. Apps use your IDFA to track you across different apps and websites, keeping tabs on your preferences and app usage habits.

generic-tracking-prompt-green.jpg

When an app wants to use your IDFA, you'll see a popup that says "Allow [app] to track your activity across other companies' apps and websites?"

When this prompt comes up, you can choose to select "Ask App Not to Track," which blocks all access to your advertising identifier, or "Allow," which lets the app access the information for tracking purposes. Apps are allowed to explain why they want access to the IDFA, but the ad industry largely expects most people to decline.

If you don't want to deal with these popups from ads and want to universally block access to the IDFA, there's a Privacy setting that allows you to do so. Follow these steps:
  1. Open up the Settings app.
  2. Scroll down and tap Privacy.
    app-tracking-transparency-disable.jpg
  3. Tap on Tracking.
  4. Toggle off "Allow Apps to Request to Track."
Depending on your prior privacy settings, this toggle may have already been turned off on your device. If it wasn't, this will make sure that you don't see tracking request popups and that apps aren't able to access your IDFA.

tracking-disabled-ios-14-5.jpg

Developers are now required to adhere to Apple's privacy rules, so if you don't have this toggle turned off, you can expect to see quite a few more popups from apps that want to use your advertising identifier for ad targeting purposes.

It's worth noting that the anti-tracking rule also expands to other tracking methods, so app developers are not allowed to create workarounds that allow them to gather enough data about your device to create a profile even without the IDFA.

If for some reason you decide you want to turn tracking on for a particular app but had the auto-decline feature turned on, you can get the popup to come back by turning it off and then re-downloading the app.

Article Link: How to Stop Apps From Tracking You in iOS 14.5
 
Last edited:

Sasparilla

macrumors 68000
Jul 6, 2012
1,803
3,102
Question here.

Is this a "I've said I don't want to be tracked" and the companies, say Facebook, can just go ahead and track you anyways situation? (A bit like that whole browser don't track me on the web bellyflop that happened a decade or more ago)

Wondering if there's actually anyway this has confirmation and followup on the companies that don't want to play by the rules.
 
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nwcs

macrumors 68030
Sep 21, 2009
2,568
4,528
Tennessee
I can’t envision a single reason why I would want to allow any app to track me for advertising. It’s not like all these so-called personalized ads were ever relevant to me. I’d rather be given the option to pay and not have any ads/tracking of any variety (including metrics) or as generic as possible if I’m not allowed the option.
 

Sasparilla

macrumors 68000
Jul 6, 2012
1,803
3,102
I can’t envision a single reason why I would want to allow any app to track me for advertising. It’s not like all these so-called personalized ads were ever relevant to me. I’d rather be given the option to pay and not have any ads/tracking of any variety (including metrics) or as generic as possible if I’m not allowed the option.

I'd like that as a law for all apps on all platforms - pay and no tracking, no data harvesting. It would need enforcement and verification of course.
 
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HuskD

macrumors newbie
Apr 26, 2021
1
0
Mine shows greyed out, has happened on all betas, I searched for various solutions and nothing has worked, it’s only enabled once I sign out of iCloud. Has anyone experienced this?
 

macachia

macrumors 6502
Sep 25, 2007
267
63
Mine shows greyed out, has happened on all betas, I searched for various solutions and nothing has worked, it’s only enabled once I sign out of iCloud. Has anyone experienced this?
Likewise. Mine is greyed out
 

SWAON

macrumors 6502
Sep 2, 2017
388
535
Europe
I already blocked all apps of accessing to my IDFA prior to 14.5 update, butT and it's a big one: I want all app ads to also be blocked. This is sooo annoying, Apple.
 
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dlewis23

macrumors 65816
Oct 23, 2007
1,122
1,680
Question here.

Is this a "I've said I don't want to be tracked" and the companies, say Facebook, can just go ahead and track you anyways situation? (A bit like that whole browser don't track me on the web bellyflop that happened a decade or more ago)

Wondering if there's actually anyway this has confirmation and followup on the companies that don't want to play by the rules.

No they can't just track you anyways if you say do not track with the IDFA. If you choose to not track the IDFA returns 0 so they can't track you with that ID and they can only ask once.

That being said, there is nothing to stop them from trying to come up with or use other basic menthols to track you.

I believe that IP address are going to become very important for tracking you and mobile providers will start to have a static IP address assigned to each phone and then offer your data to ad providers as a way to track you.
 

sparkinstx

macrumors 6502
Nov 1, 2017
289
310
I went in to check mine, and tracking is already turned off. I turned it on, then off again, to verify that the slider works. Now I just need to upgrade WatchOS, to check out unlocking the phone with the watch. ?
 
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k1121j

macrumors 65816
Mar 28, 2009
1,093
995
New Hampshire
Well this was turned off by default.. This will go over like a lead balloon. I had planned to turn it off anyways. For now i turned it on but no apps are asking am I doing something wrong?
 
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EdT

macrumors 68020
Mar 11, 2007
2,419
1,973
Omaha, NE
Any negative consequences for doing this? I can’t imagine most people allowing tracking if all blocking it does is prevent ads from being sent.
 
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