If HP hadn't done this PR spin prior to announcing this (the Verge had an article up the day before with a headline about how HP was going to out innovate Apple) would people even be talking about this laptop? And as far as out innovating Apple, I thought the tech press already decided Dell and Microsoft did that last year with the XPS and Surface Book. Yet HP decides their comparison point is going to be with Apple and the Mac. That was obviously done because they know Apple generates attention, clicks, page views.
If it had a little Apple logo on it they would be drooling all over it, they can't help it, it's the church they belong to.
Some people just don't like anything NOT Apple, sheesh. There's beauty outside of the Apple EcoSphere and this laptop does look nice.
One word: Hackintosh
Best of both worlds
Except HP never put Apple's name in there, it's the media that claim HP is trying to out-innovate Apple... and the media do this because slapping "Apple" next to anything in the tech world is good for web traffic/ad sales.
It's brand targeted marketing. In marketing, I'd argue there's no strong brand than Apple. Like you said, Apple generates interest and attention. Not only in the tech world, but in the general populace as well. Dell and MS, not so much. Gather a group and say your laptop is better than an XPS. Blank stares and crickets primarily. Gather that same group and say your laptop is better than an MBA or MBP. Lifted eyebrows, "Oh really's", and "Lemme see that's". Apple laptops have the general reputation of being the best. Smart money makes comparisons to the best, not against also rans.Can someone tell me how being thinner is better if it doesn't weigh less? To me weight is more important than thinness.
I do find if curious that they chose Apple as their comparison point and not Microsoft and it's line of Surface products or even Dell and it's XPS series. I guess Apple comparisons still do get more attention/clicks.
Anyway here's what the laptop looks like in a non-press render. I don't think it looks any nicer than the XPS or Surface Book and had HP not trotted out the out-innovate Apple line how much attention would this laptop even be getting?
If Apple intro's an MBA or MBP with one port, then you have a valid point. When they don't, and we all know they won't, your point will make little to no sense.
Thickness is measured at it's thickest point. Measuring any other way would be disingenuous. Kind of like when Apple points out the thinness of the edge of an iMac while ignoring the thickness of the bulge behind that edge.
