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HP Exec Leaves for Apple

Great news, HPs advertising has been much better than their product for quite a while now.

Apart from the excellent iPod campaign, Apple has been a little lackluster in this department. Given the prominent position this was guy given though, it suggests Apple realizes the need to get some good advertising out there as well.

Good move Apple.
 
This has always been one of Apple's biggest problem areas.

People don't know ANYTHING about their products.

I have people walk in my office all the time and look at my G5 iMac with their jaws on the ground.

"Who makes that?"

"Where is the computer part?"

"You mean everything is inside of that thing?"

Then there are the people who ask about my iBook (on the same desk) and the iPod shuffle around my neck (listen to it all day).

Sorry, Apple, but that is just lame. Spend some of that 6 billion in cash sitting in the bank to teach people about your products.
 
Apple has a marketing department?

Wow, I didn't realize that Apple marketed anything except some little white device that makes everyone break out and dance in silouette.

Apple used to make computers, didn't they? I guess that they gave that business up. ;)
 
This could be very cool. HP has been very visible lately, and Apple could need to get the message through to the masses, that a Mac can do everything a PC can do, only a little smarter and without the hassle of virus and other malware...

Everytime I suggest to a PC user that they should trade in their virus infected, cr*ppy PC, they are like "but I want to use the internet" or "but I have to use Word" or whatever insane reason they have, not knowing really what a Mac is...

Go Allison!!! Inform the public... :D
 
I remember reading that the Marketing guy from HP made a public comment that he hoped the Mac Mini would succeed. Because they would like to create Hp Minis. I wonder if it was the same guy that quit/fired?
 
chv400 said:
I think apple should start making ads on what the computer actually does instead of advertising moslty on looks.
Click to expand...
it certianly cuts it with the ipod, because everyone wants an ipod over a cheaper rio because it looks so great. if they do start advertising thier computers, though, they would need to use that approach, because nobody buys a computer for looks (especially if it is more expenisve)
 
Did Apple lure her away or was she one of Carly's people who was asked to leave?
 
rdowns said:
Did Apple lure her away or was she one of Carly's people who was asked to leave?
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Actually, I don't think it's either one. She wasn't forced to leave along with Carly - the article clearly states that her request to leave HP happened before the fateful board meeting leading to Carly's departure. The article doesn't mention whether she decided she wanted to rejoin Apple or Apple convinced her to come back, though.
 
yawn

This seems like a non-event. People moving between companies happens all the time. If anything, seems more of a commentary on HP.
 
New commercials

Didn't she do that cool picture commercial? I thought it was so Apple like; apparently Apple did too. ;)
 
scem0 said:
This is good news. I like HP ads :), I think she will adapt well into the Apple marketing team.

scem0
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I actually hope she DOESN'T adapt to the Apple marketing team. She needs to reform the Apple marketing team. Frankly, they suck currently.

What i think would be interesting, is if they would have a contest or something, open to the public, where people design (of course on their macs) and create a little 30 second commercial and the winner wins a G5 editing dream system and the top 5 best ads get run as spots on tv. Also they have runner up prizes like iMac G5's and Mac mini's and whatnot.
 
I'd like to see a new series with commercials made as good as the HP (photoprinter) ads, but with the same kind of message Apple tried to communicate back in the mid 90's.

I remember one ad specially, it's called "Nightmare After Christmas":
This was another ad the emphasized the message us evangelists are trying to put out to the masses. It involves a dad in his Windows-based computer, who asks his son if he wants to learn about dinosaurs using his new computer. The son is really anxious to see them, but the father just can't seem to get the CD-ROM to work right. The son asks his father continuously when he can finally see these dinosaurs. After configuring DIP switches and fixing jumpers, the father still can't get his computer to work. The son finally leaves to go to his friend's house...they have a Macintosh.
Click to expand...
(Resume from Mackido.)

I can't find the file (I know I got it somwhere). Anyone else got it? Maybe someone could post a working link?

That was a great little ad (for its time), with a cute little story and I think the wormeaten PC world is more ready to look for an alternative today than right after Windows 95 came out...
 
Hopefully this will be a boon to Apple's marketing and advertising strategy as far as computers go.

For starters, why wasn't there a Mac mini commercial during the Super Bowl? The first $499 Mac seems like a pretty big deal to me, and I'd wager that Apple stands to make more money on that then they do on iTunes tracks. :rolleyes:
 
Mitthrawnuruodo said:
I'd like to see a new series with commercials made as good as the HP (photoprinter) ads, but with the same kind of message Apple tried to communicate back in the mid 90's.

I remember one ad specially, it's called "Nightmare After Christmas":
(Resume from Mackido.)

I can't find the file (I know I got it somwhere). Anyone else got it? Maybe someone could post a working link?

That was a great little ad (for its time), with a cute little story and I think the wormeaten PC world is more ready to look for an alternative today than right after Windows 95 came out...
Click to expand...


Here's the dinosaurs ad. Loved it when the kid asks, "What's a dip?"


http://www.uriah.com/apple-qt/dinosaurs.html
 
Ambrose Chapel said:
they can have an ad showing someone with a PC, deleting viruses, clicking to close pop-ups, watching spyware take over, then calmly unplugging everything from the PC, taking it away, returning with a mini, plugging everything back in to the mini, and getting on with their day.
Click to expand...
<armchair CEO>
To sum up an ad campaign in a single word: Simplify.

Apple should really push that "less is more" -- that Apple Hardware and Software represents a simplified computer lifestyle -- situated around what we want to have, not what what others think we should have -- around the experience of the user in control -- not just of the computer but of our lives, not the software, hardware, or the network. Around the idea that computers should free us to live, to learn, communicate, not to force us to deal with software problems, virus checking, spyware cleaning, security issues. It is not about "Ease of Use" but about "Ease of Life" -- not about what we can do with a mac, but what we don't have to do.
</armchair CEO>
 
smorr said:
<armchair CEO>
To sum up an ad campaign in a single word: Simplify.

Apple should really push that "less is more" -- that Apple Hardware and Software represents a simplified computer lifestyle -- situated around what we want to have, not what what others think we should have -- around the experience of the user in control -- not just of the computer but of our lives, not the software, hardware, or the network. Around the idea that computers should free us to live, to learn, communicate, not to force us to deal with software problems, virus checking, spyware cleaning, security issues. It is not about "Ease of Use" but about "Ease of Life" -- not about what we can do with a mac, but what we don't have to do.
</armchair CEO>
Click to expand...
Good post smorr! I agree with that idea 100% and think Apple would benefit from implementing it.
 
SuperChuck said:
HP's latest marketing campaigns have been really top-notch. This sounds like a good thing to me.
Click to expand...

I agree, if she has been responsible for the latest HP advertisements then I'm overjoyed to see her at Apple. I am not really thrilled about Apple's current advertisement strategy, it's kind of summed up as, "If you build it, they will come."

Unfortunately, If "they" don't know about it then "they" won't come. It still blows my mind that Apple has not made a commercial for the iMac G5, the one machine that should reach out to everybody and hardly any normal consumers know that it exsists.

I think that the think different campaign should be ressurected, it was so compelling to watch those ads. And the ads from the very late nineties and very early 21'st century featuring Jeff Goldblum, were good enough to make the iMac G3's the best selling computer of all time.
 
Where's Fatboy Phil goin'?

I must say he does a terrible job when it comes to the general consumer and Mac OSX. I really cannot comment on education sales and enterprise, though. It seems that those markets are growing, although almost zero to less than 1 is considered growth.
 
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