I've got a WORSE Radio Shack story, from a few weeks ago...
A woman was talking to the sales guy about the iPods, and another woman came up to pay. The second woman said, "My son wanted an iPod for Christmas, and I found them for $100 at another store!" The original iPod shopper was quite excited to hear this.
And then somewhere out there, TWO people opened up their Christmas iPods

to discover no-name 60-song flash players that will never get used.
So there you have it--the price of success--a lot of people think "ipod" is not a brand, but a general term for music players. Now, these generally aren't the people who WANT a music player anyway... but when Christmas or birthday time arrives, you have those people shopping for OTHER people who may know better.
Thank goodness for returns! And just in time for Apple's flash player. (I wonder if HP will sell flash and Mini iPods too? Now that the holiday rush is over, maybe they can make enough Minis for HP to have some too.)