Re: HP's market leverage
Well, I certainly hope the average person does NOT think about calculators and ocilloscopes when they think of HP, or HP has done a less than effective job of rebranding itself than we thought. While I believe we still make calculators, HP divested itself of O-scopes several years ago with the Agilent spinoff. HP is a computer company, and is vying to become a digital entertainment technology company. You can expect HP to dive deeper and deeper into consumer electronics over the next few years.
Originally posted by peejay
Furthermore, although HP is a respected brand name, do you think the average person thinks "Hewlett-Packard" when they want music? No: they think HP when they want scientific calculators or oscilloscopes. "HP Music Store" is like "IBM Film Studios."
Well, I certainly hope the average person does NOT think about calculators and ocilloscopes when they think of HP, or HP has done a less than effective job of rebranding itself than we thought. While I believe we still make calculators, HP divested itself of O-scopes several years ago with the Agilent spinoff. HP is a computer company, and is vying to become a digital entertainment technology company. You can expect HP to dive deeper and deeper into consumer electronics over the next few years.