Steve Jobs, or Apple for that matter, has the same objective as any other company -- make the most amount of money with the smallest investment. Releasing a 10 month old phone in a different color is not improving. It was a strategic move to recapitalize on an older product. Apple milks its customers just as much as the next company. The entire premise of brand loyalty is milking customers. Where Apple does a far better job is marketing, and leading customers to believe that Apple has this irresistible urge to create amazing products because that's their universal calling.
You're reading skills are lacking.
I never said they didn't exist to make money.
The white iPhone was supposed to be released when the black one was, but had technical problems. Apple waited to release it until it was fixed. Other companies would have shoveled that out the door and hoped nobody whined too loudly. Oh, and some did consider a color choice to be an improvement.
Brand loyalty is not milking your customers. Maybe I would have been clearer by using the term "screwing" instead of milking. Screwing your customers is where you continue to ship flawed and overpriced crap because there is no viable competition, e.g. ATT and its stellar network and a 2 year contract.
Apple products do work better for me. They're not perfect, but they're more perfect (for me) then the competition, so far. It looks like its going to stay that way for a while too, as this HP product doesn't seem to be an improvement over the iPad.