Originally posted by northstar
From what i gathered from the article, the bigger deal here is HP installing iTunes on their pcs and laptops in the future. In doing so, they allow the casual pc user to discover Apple software and perhaps the iPod itself, when they were previously oblivious to its existence.
Bingo! never mind the colour preference of the HiPod, by getting iTunes onto an HP/Compac PC , laptop you get in 33% of the PC user market world wide that HP has. A very effective way to spread iTunes, iTMS and AAC. When it comes to music players you make the customers choice for them. Remember most customers are not very tech savy . They want to be able to go into a computer store and pick up their all in one PC/OS scanner, printer multimedia package. Pay their money take it home plug it in and turn it on and send some emails, write some word documents, attempt and xcel spreadsheet maybe, play some games and listen to music on the music player that came with the PC.
Maybe their kids might want to burn few MP3 CDs and or possibly load Windows Media Player but other than that the majority of people out there would be happy to just be shown how to play a CD on their PC which in this case will be on iTunes.