Huawei Closing in on Apple, Aims to Become World's Largest Smartphone Maker Within Four Years

Discussion in ' News Discussion' started by MacRumors, Jan 25, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Since 2011, the worldwide smartphone market has been dominated by Apple and Samsung. The elusive third-best spot, meanwhile, has failed to be held down by one vendor for an extended period of time, changing hands between Nokia, BlackBerry, Xiaomi, and Huawei over the past six years.


    In 2014, it looked like low-priced Chinese vendor Xiaomi had firmly cemented its position as the world's third-largest smartphone maker, but less than three years later, it has fallen out of the top five or even six vendors, according to the latest quarterly data from research firms IDC and TrendForce.

    Xiaomi's recent decline can be attributed to a limited physical retail presence and increased competition from Huawei's lower-end Honor brand. Xiaomi continues to avoid selling premium smartphones--its most expensive model costs around $400--and some of its Mi smartphones have received mediocre reviews.

    Huawei has since dethroned Xiaomi as not only China's largest smartphone maker, but the world's third largest. And now, the company has its eyes set on challenging Apple and Samsung for the crown, reports Fortune.

    "We want to grow into top two market share, and, in the future, top one by 2021," Huawei's consumer head Richard Yu told the publication.

    In the first quarter of 2016, Huawei sold ten times as many smartphones as Apple in Finland, according to research firm IDC. In Europe, it is now the top-selling smartphone maker in Portugal and the Netherlands and the second biggest in Italy, Poland, Hungary, and Spain, according to the report.

    But if Huawei ever wants to truly challenge Apple and Samsung, it will have to conquer a key market where it has failed to make a dent: the United States. Huawei does not even crack the list of top ten smartphone makers in the country, trailing behind smaller rivals such as BLU and OnePlus.

    It doesn't help that Huawei lacks agreements with the U.S.'s "big four" carriers, namely Verizon, AT&T, T-Mobile, and Sprint. U.S. customers have to resort to retailers such as Best Buy or Walmart, or Huawei's direct sales website, to purchase one of their devices, reducing the brand's visibility in the country.

    For its sake, Huawei appears to recognize it needs to take a new approach to the American market:
    Apple reported sales of 45.5 million iPhones in the third quarter, while IDC estimates Huawei shipped 33.6 million smartphones on the quarter, so the Chinese company is within striking range. But whether it can continue its momentum, or fall back into obscurity like Xiaomi, is something only time will tell.

    Article Link: Huawei Closing in on Apple, Aims to Become World's Largest Smartphone Maker Within Four Years
  2. Andreas56938 macrumors member


    Jan 17, 2017
  3. Zaft macrumors 68040


    Jun 16, 2009
    Brooklyn, NY
  4. Mousse macrumors 68020


    Apr 7, 2008
    Flea Bottom, King's Landing
    If they want to make a dent in the US market, theyneed to drop their god awful UI and stick stock Android on their phones. I got my wife an Honor 5x last year. It's a great phone for the money, but the UI is rubbish. She hated it. I rooted and installed a CyanogenMod on it. Now she loves it...zippy with zero bloatware.
  5. Nunyabinez macrumors 68000


    Apr 27, 2010
    Provo, UT
    During one of my trips to China last year a friend of mine who is a non-iPhone heathen drug me into a shop that was selling these phones.

    I have to say, from just looking at the phone and handling it, it seemed like very high build quality and a fantastic screen.
  6. chr1s60 macrumors 68000


    Jul 24, 2007
  7. justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
    Stick a fruit on the back and it resembles an iPhone, they sure have the looks.
  8. v0lume4 macrumors 68000


    Jul 28, 2012
    This is awesome. We really need some more competition in the smartphone space. When the manufacturers keep each other on each other's toes, then we the customers win.

    I recently picked up a used Nexus 6P (made by Huawei) and I love this device. If all of their devices have a build this solid, then I think they have a winning formula.

    The one thing that this Nexus has, though, is stock Android. Huawei's phone need that pronto.

    As a side note, I'd really like to see Google one day dominate with their Pixel line of phones. Kind of wished the article was talking about them instead of Huawei.
  9. Stella macrumors G3


    Apr 21, 2003
    Depends from what aspect.

    Best product fit from a consumer point of view!
  10. bladerunner2000 macrumors 68020


    Jun 12, 2015
    Xiaomi makes some pretty awesome products, their Xiaomi Mi Box (Android TV box) is especially awesome when it's got stock Android TV, USB port, built-in chromecast, a small footprint, etc. and only costs $69.

    *Disclaimer; I don't own one (got an Nvidia Shield) but it's hard to deny the awesome value from it.
  11. Rocketman macrumors 603


  12. travelsheep macrumors 6502


    May 30, 2013
    How much space do 45.5 million iPhone boxes take up? Cover an entire country?
  13. Datalinks macrumors regular


    Sep 17, 2011
    It won't be difficult if Apple keeps releasing the same phones year after year after year...
  14. Whimseh macrumors member

    May 24, 2010
  15. Thunderhawks Suspended

    Feb 17, 2009
    In their culture it is an HONOR to copy the master.

    The closer and better the copy = the more HONOR.
  16. Chupa Chupa macrumors G5

    Chupa Chupa

    Jul 16, 2002
    As a shareholder, not good. It's evidence China is going to be harder to crack as a viable market, and Apple needs China bad. As an iPhone user who cares. Chevy makes more cars than BMW. BMW makes more cars than Ferrari. It's been a while since an iPhone has excited me but I can't see an iPhone user being tempted by a low cost POS phone. This is more of a threat to Samsung. Samsung is more competitive in the low cost space than Apple.
  17. DaveOP macrumors 65816

    May 29, 2011
    Portland, OR
    Are you in the US?
  18. FenixA2Z macrumors newbie


    Jan 25, 2017
    I've been an iPhone user since the 4 (currently using an iPhone 6S Plus, waiting on the 8 Plus, Sorry 7) and have really been thinking of picking up the new Honor 6X from Huawei. You can't find one bad review on that phone. Only $250 and they're offering Flash sales where you can get it for only $200. It's been a while since I use an Android phone and that budget phone with great build and specs has me intrigued.
  19. justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
    Hahahaaa, I see what you did there.:)
  20. iDemiurge macrumors 6502


    Feb 7, 2011
    Brought to you by the People's Liberation Army
  21. macduke macrumors G4


    Jun 27, 2007
    Central U.S.
    I wonder how many cents they make on each smartphone?
  22. marty11 macrumors 6502

    Oct 9, 2011
    You can plug headphones into these devices. Fail.
  23. LordQ Suspended


    Sep 22, 2012
    You can be the largest, does not mean you will be the best though. Sometimes batteries explode when you rush to become the largest or the first.
  24. DanielDD macrumors 6502

    Apr 5, 2013
    With the logo on the front of the device? No, just no.
  25. fold macrumors newbie

    Oct 31, 2016
    As some of you stated, it is laughable that a company like this could ever pass over Apple in phone sales.

    Just ask Blackberry, Nokia, and Motorola.

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