From the article it sounds to me that the "call" was more Apple's than Hyundai's. But anyway they say "paused" so it could come back in the end.
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Hyundai and Kia Now Say They Aren't in Discussions to Develop Apple Car
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I feel like this would probably happen with most auto manufacturers. The leaks over there are pretty common, and there are so many pieces that go into production. It’s even worse than phone production, which rarely has surprises nowadays. I think MagSafe was the only real surprise for the iPhone 12 series. Auto is a tougher nut to crack than a phone. They can definitely do it, given enough time and money, but manufacturing for cars is a different world, whereas phone manufacturing wasn’t so radically different from that of computers and iPods. This deviates more from their core product line than anything else, except for maybe movies/TV, which is more about hiring the right people and throwing money at them.
And like someone else said, it could well be that they are not discussing it because they already found a deal, and they are designing the car already.
Almost every "car" company has tons of other operations. Honda makes jet planes. Toyota makes helicopters. Hyundai makes grand pianos. GM has lots of financial services companies. Almost all of them own or have stakes in various parts, electronics, and technology companies. Tesla makes home/commercial solar panels and AI driving software.
I don't see why Apple should be forbidden from making a car. As a shareholder, I'm still not convinced it's a good idea, but I don't think they should be banned from trying. As technology converges with almost all other business it's only natural that technology companies would move into them, and vice-versa.
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Apple already figured out the best way (read: profit) to do TV, ie. in the services side with the highest margin.
There's not much to do with TV hardware anyway. Look at how often Apple update the Apple TV. It's already 4K. Probably the only time Apple will look back into Apple TV as a hardware is when 8K is the norm. And people don't buy new TVs as often as phones or even laptops.
I wonder, was it that word got out or did Tim Cook sit very quietly and still in a chair at them until they melted with the tension?
I seem to recall a story about the first iPhone development where everyone got absolutely terrified when Jobs, Cook and Wozniak sat in their armchairs not moving for hours every time the development hit a wall...
I seem to recall a story about the first iPhone development where everyone got absolutely terrified when Jobs, Cook and Wozniak sat in their armchairs not moving for hours every time the development hit a wall...
Well, Apple could just buy out both Hyundai and Ford with about half the cash they have on hand.
Yeah I heard you..I just surprised Apple not making their own t.v brand..may be like you said making tv is not as profitable as say iPhone or iPad. Thanks for chiming in. Appreciate.
Kia already sell a Soul.
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Not really relavent. The Apple car won’t have a combustion engine.
The rumours have also said that Apple is planning to go straight to driverless. I suspect that alone makes actual production many years away, so it would be way too early to be making formal arrangements for manufacture (unless that rumour is wrong and they're actually planning a car with some autonomous functions, like other manufactures).
If we’re being honest here, Apple is not easy to work with and they have a very stringent level expectations that they’re probably seeking to have completed/implemented into ‘Project Titan’, and I can’t imagine it’s easy for any partner/manufacturer just to say that ‘they’re on board with no issue’. It’s probably an ongoing process that requires a significant checklist of criteria that has to be met before they can establish for that relationship needed to progress.
I’m just not sure what Apple can do for Kia-Hyundai: to have them do all the work, just for you put your name on it, and take a 30-40 percent cut. What could Apple possibly contribute to an electric car that would make it, Market Leading?
Both Kia and Hyundai make cars in America. The majority of Kia and Hyundai cars sold in America are made in America.
VW by tricking regulators, and Tesla by tricking investors. Like that?
Kidding. But hey, there's a part of that.
I have been a loyal VW owner since 1997, mostly GTIs over the years. A lot of people don’t even know VW has been making electric cars for as long as they existed, including the e golf. The TDi scandal was awful, and hopefully it’s behind them as Germans take great pride in Volkswagen. Their EV tech though is really cutting edge. As is Tesla too, can’t really see Apple giving either company a run for their money. Also VW can ship cars globally at a mass level with ease, they truly are a globally dominant compamy.
Dominant in developed countries, definitely.
However, Hyundai is making some moves, at least in SE Asia. They just built a factory and moved their Asia-Pacific HQ to Indonesia. They also are starting to sell EVs here. I myself was quite surprised, but maybe Apple sees something.
Oh well, we'll see how long the rumor sites will milk this rumor
Haha. Exactly, it was the weekend! They will be ‘back’ in negotiations starting this morning. Journalists got to make sure not to ask about it during lunch breaks, before/after work hours, etc
I would be surprised if any but struggling car manufacturers would be interested in partnering with someone like Apple. After all the future is electric/self-driving. Any carmaker that sees itself with a future should already be developing their own, not thinking about this kind of partnership. Especially not with Apple.
VW certainly make nice cars in terms of the hardware, but on the software/UX side, even the ID.3, ID.4 etc are still quite lacking compared to, say, Tesla. It's easy to imagine Apple doing great things here.
So you’re saying, Apple who more than not, deliver something unique (that everyone ends up copying), have nothing to add?
Even if you compare their Apple Car to Google, Volvo, Subaru, their city "Look-Around" street views are a much higher quality. There might be a reason why they aren’t using shyte quality. Everything they do, leads onto something else.
Apple definitely have something in the works that is unique
Wozniak left Apple in 1985 so…
