This is the area in which Steve Jobs will sorely be missed. His true skill was as a spin master, and marketing genius. He could sell anything to anyone. It's the very foundation Apple is built on. Oh sure the products are good, but the "cool" factor is not a component they bolt or glue on.
It's not a certain "look" it's the cache of a guy like Steve convincing everyone that Apple products are "Magical". It's the same smoke and mirrors that cause people to go to Vegas and lose their money, while laughing it up. It is nothing more than words, assembled and said in a way that truly whips people into a frenzy.
No one, absolutely no one is as good as Jobs was. He was so good that people still hang on his every word, they recite it like its' their Bible. The hero worship is very thick within this group of believers.
Normal everyday people that can't even remember what they did on a certain day a month ago, can recite his words of years ago verbatim, without missing a beat.
The way they worship him is proof positive that sooner or later, the "magic" will fade and Apple will have to compete on a level playing ground. That day will be a turning point. Apple will have to dig down deep to compete without Steve Jobs.