Originally posted by jouster
Heh, I guess if I had some effective way to achieve this, I would be working for Apple!
That said, I think that the strategy should be based around successful consumer electronics devices like the iPod and the other, so far non existent, devices that SJ hinted at at the last couple of Expos. These would seem to me to provide a useable 'back door' entry for Apple into the average Win user's mind. Innovative software helps too, like the iTunes store.
But......despite its iconic status, the iPod is, to an extent, old news. Apple needs to keep coming up with such devices. I am a little surprised that no follow up has yet appeared.
I guess that the idea of Apple shifting away from its core competency might be repugnant to some, but hey, whatever it takes......
You have any ideas for addressing the problem?
(which I look forward to reading after classes are over)