With all the recent news regarding Facebook's data-hoovering app, entire databases of stolen passwords and general debate about privacy or the lack thereof, I was wondering whether Apple is still actively focusing on improving security on their iCloud service? It's actually been three years since they inadvertently announced they were pursuing adjustments to the iCloud's encryption (https://www.macrumors.com/2016/03/16/apple-to-double-down-icloud-encryption/). With iPhone sales down and an apparent shift of focus to other sources of income, such as the infamous "services", I would hope that privacy isn't only a handy topic to ridicule competitors at conferences in Las Vegas, but actually something Apple deeply cares about. Bringing about user-end-encryption to iCloud Drive and all files and back-ups stored thereupon would be a strong signal underlining their commitment. Besides, I'm quite certain the currently rather meager iCloud options would become substantially more attractive if Apple was offering something others currently aren't. The company I work at, which is already using Apple hardware but another encrypted cloud service (Nextcloud), would certainly jump at the opportunity if they were certain their data was safe. It would make things so easy. Any thoughts or is it not worth hoping for a change?