Below is the email I sent yesterday.
Dear Tim & Angela,
"The watch will arrive whenever at this point, the enthusiasm has gone. This is a shared feeling amongst all of us that woke up early April 10 to order our watches within the first 5 minutes of the site going live. Unfortunately we will not share the enthusiasm with those that receive there watches today April 24. Even those folks that received shipping estimates of 4-6 weeks and some for June will get there watches before those like myself that received shipping estimates of 4/24-5/8. It is a sad day for me because I always receive my wonderful Apple products on launch day, have not missed one since the iphone 3GS. What has myself and thousands of others so upset about this launch is not the delivery windows and not even so much as not receiving our watches today, it is the lack of transparency with your loyal customers. The mass vague email sent to us (see below) that we are working on your order is a sad attempt at customer service to your loyal customers.
I think the letter to your loyal customers should have read something like this. A bit more personal to us depending on the model watch ordered.
Dear Martin , We are terribly sorry but we will not be able to fulfill your apple watch order and therefor it will not be delivered on April 24th. We have been under constraints with manufacturing the stainless steel model with the black sport band. We will do our best to get you your watch ASAP, but at the very least no later then May 8th. Again we are terribly sorry. Thank you for being a loyal Apple customer. Sincerely, Apple Store. Something like this, instead of telling me what I already know and to go watch videos.
Being transparent, and honest with customers goes a long way. Had I and many would have received an email like this, we most likely would have felt, Apple is sorry we know they are working hard to get our orders out as quickly as they can, I will happily wait 2 (in my case) more weeks or even a month or more for most customers.
Thank you for taking the time to read this. I cant wait to receive my 42mm Stainless Steel watch with the black sport band. Though there was a hiccup in this product launch of a new device and category for Apple, I will always be a loyal customer. Please just be more transparent with us.
Dear Martin,
Your Apple Watch will be delivered between April 24th and May 8th. When your order ships, we'll send you an email with a specific delivery date and tracking information.
To help you get started and learn about the amazing things you can do with Apple Watch, please see our Guided Tour videos.
Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, or iPhone 6 Plus with iOS 8.2 or later. Please take a moment to check that your iPhone is up to date.
Thank you for choosing Apple.
Sincerely,
Apple Store
Dear Tim & Angela,
"The watch will arrive whenever at this point, the enthusiasm has gone. This is a shared feeling amongst all of us that woke up early April 10 to order our watches within the first 5 minutes of the site going live. Unfortunately we will not share the enthusiasm with those that receive there watches today April 24. Even those folks that received shipping estimates of 4-6 weeks and some for June will get there watches before those like myself that received shipping estimates of 4/24-5/8. It is a sad day for me because I always receive my wonderful Apple products on launch day, have not missed one since the iphone 3GS. What has myself and thousands of others so upset about this launch is not the delivery windows and not even so much as not receiving our watches today, it is the lack of transparency with your loyal customers. The mass vague email sent to us (see below) that we are working on your order is a sad attempt at customer service to your loyal customers.
I think the letter to your loyal customers should have read something like this. A bit more personal to us depending on the model watch ordered.
Dear Martin , We are terribly sorry but we will not be able to fulfill your apple watch order and therefor it will not be delivered on April 24th. We have been under constraints with manufacturing the stainless steel model with the black sport band. We will do our best to get you your watch ASAP, but at the very least no later then May 8th. Again we are terribly sorry. Thank you for being a loyal Apple customer. Sincerely, Apple Store. Something like this, instead of telling me what I already know and to go watch videos.
Being transparent, and honest with customers goes a long way. Had I and many would have received an email like this, we most likely would have felt, Apple is sorry we know they are working hard to get our orders out as quickly as they can, I will happily wait 2 (in my case) more weeks or even a month or more for most customers.
Thank you for taking the time to read this. I cant wait to receive my 42mm Stainless Steel watch with the black sport band. Though there was a hiccup in this product launch of a new device and category for Apple, I will always be a loyal customer. Please just be more transparent with us.
Dear Martin,
Your Apple Watch will be delivered between April 24th and May 8th. When your order ships, we'll send you an email with a specific delivery date and tracking information.
To help you get started and learn about the amazing things you can do with Apple Watch, please see our Guided Tour videos.
Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, or iPhone 6 Plus with iOS 8.2 or later. Please take a moment to check that your iPhone is up to date.
Thank you for choosing Apple.
Sincerely,
Apple Store