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well, if anything, we can all agree that Apple is the king of compact design
 
Washington is on the quarter, not Jefferson.

It's sad to me how underrated Apple's design and engineering are. The company is constantly criticized for "costs more, does less" and "overpriced" and "outdated." But looking at the x-rays comparing the different tracking devices, it's immediately obvious how much more thought went into designing AirTags than the products that came before it. The other two look pedestrian, and the internal components are just placed wherever. In the AirTag, the layout of everything inside has been deliberately placed so that no space is wasted, and there's a beautiful symmetry to everything.

consumer electronics before Apple:-
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Will be interesting to watch all the beta testers out there discover nuances and unintended consequences of using this device.
 
Compact design isn't that impressive if the range is lacking, as some reports are saying it is.
 
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You do realize that if the thief gets farther than 100 meters, its useless?

A loop on the edge would not harm structural integrity or moisture protection one bit.
You seem to know more than the talents a multi-trillion dollar company is able to hire. Are you an industrial designer? Or a marketing expert who has done extensive work for Apple? How do you know having a loop is the way to marketing success?

I happen to agree with the other person. I don’t want a loop on my AirTags, because I have multiple places I want to use the product where a loop would be useless.

The only place I need an attachment for is my keychain, which I already ordered a $3 holder for. It will not only secure the AirTag to my keychain, but also provide some protection from bumps, which an ugly loop won’t be able to do.
 
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airtags-teardown-tile-mat-galaxy-smarttag.jpg

If you had shown me these three images, and i had no idea when these devices came out. I might assume the Samsung and tile are cheaper knock-off copies of the Apple device. This x-ray is a perfect example of 3rd party/Samsung/apple device… Like good/better/best.
 
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You seem to know more than the talents a multi-trillion dollar company is able to hire. Are you an industrial designer? Or a marketing expert who has done extensive work for Apple? How do you know having a loop is the way to marketing success?

I happen to agree with the other person. I don’t want a loop on my AirTags, because I have multiple places I want to use the product where a loop would be useless.

The only place I need an attachment for is my keychain, which I already ordered a $3 holder for. It will not only secure the AirTag to my keychain, but also provide some protection from bumps, which an ugly loop won’t be able to do.

Why should you have to order anything extra? A loop would add no appreciable size to the device. I imagine a VAST majority of people do have use for the loop.
 
That's not the complete AirTag without dongle loop which makes it larger and more expensive.
 
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I like how iFixit doesn’t even understand that the very thing they compliment about it being much more compact than other trackers, is enabled by what they call “removal of essential functions” in the form of the keyring hole, which is absolute fish.

A keyring hole is NOT an essential function to a tracker, sometimes it’s needed sometimes it’s not. Assuming that all usecases need it makes it larger for everyone, which in turn makes it effectively not fit in some situations, let’s say, for example, down a bike tube.

They don’t understand that Apple’s whole philosophy of design is to reduce the devices to their actual essential, and let people with specific use cases have the ability to add whatever peripherals they may need for those purposes, instead of making design choices that affect everyone for small conveniences of the few.

The AirTag size is basically dictated by battery size and I would NOT want it to be larger just for a keyring hole that I would need in 1 out of 4 I’m getting.
 
Seems gimmicky. I might consider it if it's integrated into something more useful like a YubiKey.

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Both of those were created before USB had any sort of comparable function. Heck Apple even helped design usb-c connector with functions like reversibility that they pioneered in their lightning (not claiming there was no other reversible plug before lighting, but Apple definitely popularized it).

I’m sure that file transfer and power delivery was possible over USB at the same time as the Apple developed connectors. Apple made a mint on MFI accessories because of the licensing agreements.

The hypocrisy of not including a power brick with new iPhones; a year after introducing USB-C wall plugs, in the name of the environment at the expense of the customer is shoddy. I have an issue with Apple’s virtues stance on e-waste while failing to join a universal standard for the sake of profit.
 
I’m sure that file transfer and power delivery was possible over USB at the same time as the Apple developed connectors. Apple made a mint on MFI accessories because of the licensing agreements.

The hypocrisy of not including a power brick with new iPhones; a year after introducing USB-C wall plugs, in the name of the environment at the expense of the customer is shoddy. I have an issue with Apple’s virtues stance on e-waste while failing to join a universal standard for the sake of profit.

And everyone having to replace all their lightning cables with usb-c cables has no environmental impact whatsoever. That’s some shoddy analysis right there.
 
There’s like so MANY nefarious things you could do with these components and their unfettered anonymous access to any iPhone around.

Update: I want to clarify I am not advocating people to do nefarious things, this is just a vulnerability, and it needs to be pointed out.
Apple is already aware.
 
Apple is already aware.
I’m sure they’re aware, but they won’t do anything about it because it would require them to cripple most of it’s features. This product is a hairball that could choke them in liability. Not sure why they’re risking it.
 
Much like removing the 3.5mm plug in iDevices, it's all designed to sell additional products. Its akin to selling a car with no wheels.

What an utterly ridiculous and nonsensical statement. Wheels are fundamental to a car working. A headphone jack or a key ring hole are not essential to these devices.

Maybe YOU really used the headphone jack, but stop assuming everyone is like you. I haven’t missed the headphone jack one bit on the iPhone. Not only does Apple provide lightning earbuds with iPhones already, plenty of us are more than happy with AirPods instead of wired headphones. Wasting space and engineering effort on a component that fewer and fewer people use is smart decision making.

Same with Airtags. Some people will use them as keychains and for those people there are plenty of cheap options apart from Apple to choose from. But there are also plenty of scenarios where people will attach their Airtags in ways that have zero need for a keyhole. Apples approach let’s those who need a keychain get one and those who don’t, well don’t have to deal with it.

Not everything is a conspiracy.
 
Pretty much sums up Apple’s approach to business. I never saw an advantage to using a 30-pin connector or lighting cable over a USB port to consumers but it must have earnt Apple some money.
Because USB wasn’t capable of all the things the 30 pin or lightning port was?
 
What a beautiful design. Everything in a circle like it should be. I studied industrial design and as always apple create art, they are incredible at going the extra mile to make it look gorgeous inside and out! Something they got from Steve and Johnny! It actually looks a bit like Apple Park in there! 😄

So, where's the FUNCTIONAL lanyard attachment?!

You know, the thing that makes it actually USEFUL?

More Ive Semi-Functional Coffee Table Book 'design'.

Now, get an engineer to make it useful without having to accessorize it like a Barbie Doll.
 
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