I don't have a problem with Apple putting so much care into a product.
I do have a problem with the fact that everyone is covering this product like it's the next Apple Watch when it's dramatically less than the next Apple Pencil... it's hard to think of a product that matters less than the AirTag.
I'm confused - I already owned a pack of Tiles 6 years ago. They died and I never replaced them because there wasn't anything useful to attach them to. Why do people still have stuff they lose?
Wallet? What for? Nearly everything is digitized and on my phone or watch. The case on my phone holds 3 physical cards as backup.
Keys? My phone, watch, and car can all lock/unlock my house. I keep the physical backup in my glovebox of my car. My phone can be used for my car, and I have a physical backup in my wallet case.
Phone? My Watch can help me find it (honestly, this is probably the most useful functionality on the Apple Watch...)
What else is there to lose?