Trekkie said:I'm not a consumer when it comes to computers by a long shot. But based on watching my family members who use computers for web and email, and one uses it for home movies upgrading a video card is the most foreign idea on the planet to them.
Example one: I bought a PC Game for my new brother in law for christmas. Said game required a 3D card and I didn't realize his machine had one of those 'intel extreme' video card crap things in it. Instead of buying a $50 - $100 3D card he took the game back and found something else instead.
Example two: Sister is trying to get the Windows 'version' of iMovie to work with her new camcorder. Lots of problems hardware related. She asks me how I do it and I tell her iMovie on my iMac. Instead of spending $300 or whatever it was on a new DVD Burner & some more memory, they buy the iMac (I tried to steer her to the eMac for cost savings but she wanted a flat panel)
So some 'consumers' do just that - consume. They don't upgrade, add features. The concept is foreign to them. You don't replace a part of your CD Player, DVD Player, Television, etc. You get a new one.
I agree completely, look at these 50% of computer buyers who get a laptop (at Apple this number is close to 50% at least), they hardly can upgrade anything (mainly the hard drive) and they are happy with it.