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Incoming Intel CEO Derides Company's Inability to 'Deliver Better Products' Than Apple's M1 Chip
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absolutely. For more than a decade intel’s fabs were untouchable, both in the advanced nature of their process technology and their yield. TSMC has owned them. And it isn’t easy - look at Global Foundries, which inherited all of the know how of IBM and AMD, and can’t even get close.
Good luck with that. You will be able to run an ever decreasing set of obsolete software as everything moves to Apple Silicon.
yea never under estimate you're competition - 4 months after Apple announced the iPhone the CEO of RIM (Blackberry) said that Apple will be able to deliver a solid cell phone product that could compete with Blackberry.
There's a massive amount of Engineering going on at Apple. That's where all those billions in their R&D budget goes to. Everything from the Engineering Design team in their Silicon unit, software engineering on optimising absolutely every aspect, the Operating System, all those apps, platforms, material design, sound and acoustics engineering, process optimisation. They don't manufacture themselves, because for them, that's not where the competitive advantage lies.
Not all 'work' happens on Mac Pros. The several hundred developers at work all use MacBook Pros for their work.
Now I can defend all my purchases with: it´s not a hobby. It´s a lifestyle 😇
Apple is the scrappy fighter that just keeps coming back, and refuses to stay down. They have had a lot of headwind too, much of it self created, but they are still here, still fighting, still 'a thing'. I hope they can continue rising above themselves and stay in the fight...
So first they called AMD their "immitators" during the 10th gen keynote and now they call Apple a "Lifetyle company"...
clearly they are people of culture...
clearly they are people of culture...
I designed many chips for AMD, sun, and others. I never went into a fab and made them myself. Does that mean I wasn’t an engineer?
Does AMD not do any engineering because they don’t make the chips themselves anymore?
Your statement makes no sense.
Did I say Apple had no engineers; No. Did I not say the supposedly non-existenty engineers were World-class, Yes.
Stop reacting to statements I never made.
Just desperate from Intel.
Nothing wrong with be referred to as a 'Lifestyle' company.
When they stop referencing AMD more than their own products at each launch I might take notice.
Nothing wrong with be referred to as a 'Lifestyle' company.
When they stop referencing AMD more than their own products at each launch I might take notice.
You said they have to rely on others’ engineering expertise, and hence are not an engineering behemoth.
My point is that EVERY company has to rely on others’ engineering expertise. You think Intel makes its own steppers? Your comments show no understanding of the CPU industry.
I make no claims to know anything about CPU industry; An engineering Behemeth doesnt design watch bands, phones cases and other vanity trinkets. Apple is an impressive company with impressive engineering no doubt, prossibly some of the best in class CPU designers? [I don't know, I am not the expert], but to the layman, essentially pumping out one new CPU a year doesn't sound much for a Behemoth?
Darth Tulhu
macrumors 68020
This is true, but I just don't see this happening for a VERY long time, due to the PC market's infrastructure fragmentation, and I believe they won't until both power AND flexibility are (sufficiently) met by vendors.
Apple can get away with integrating everything and pushing the envelope because they control the whole ball of wax, but on the PC side things aren't as simple.
We'll see though.
Not even close.
Everything about Apple's design philosophy is more or less the complete opposite of Intel.
- Go for smarts rather than high GHz
- Few, reused, designs rather multiple SKUs
- Don't bother with market segmentation games
- Drop what's obsolete in the CPU and SoC rather than perpetual compatibility
- Don't try for endless customizability and variation (eg on-package DRAM)
- New design tweaks every year rather than trying to store up changes which then come up every five years in a (supposedly) massive upgrade. Basically Apple knows "if it's not ready it can wait till next year"; for Intel "who knows when the next design iteration will be, so ship this feature even if it's half-assed".
You can argue about whether Apple's philosophy is better than Intel's at producing desirable chips, or whether it's better than Intel's *for Apple*.
But you can't argue that they are the same philosophy.
It's worse than that. Apple pumps out THREE new CPUs (and a new GPU and a new NPU) every year...
(There's the performance CPUs, the efficiency CPUs, and the small utility CPUs that are used to control IO, GPU, NPU etc. Even those utility CPUs run ARMv8 and get upgrades, eg they got PAC at the same time as the P and E cores).
I agree he’s trying to light a fire under them, but their stagnation for what’s probably a decade is a very bad sign, especially with the monumental leap Apple has made with the M1 and the integration into the whole package.
I’m concerned that a poaching war with Apple will damage both sides, but especially Apple and it’s hugely innovative road map of power with economy that has the potential to reduce power consumption in computing by an order of magnitude if they can enter the server space as well.
Maybe. Intel’s stagnation suggests very serious issues at all levels that even years of intensive work might not be able to revive. There could be a Jobs style recovery, but as far as I’m aware, that’s only happened once.
This bluster feels like a pump and dump style exercise. I don’t know if Apple even has an interest in absorbing Intel’s facilities to further vertically integrate, as that ship might have sailed. Is Intel the next Blackberry or Nokia?
It's kind of both? It's "we've been doing a poor job" but also "I can't believe Apple of all companies are beating us". Which is a dumb way to look at it. Apple, over the course of over a decade, patiently built up a chip engineering team. They were laughed at multiple times, but had the last laugh.
The worst days of Intel (the Skylake forever era) are behind, but even Alder Lake probably won't compete too great against the M2.