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Man, attachments are the reason I don't go into retail stores that much. They hate people like me who know what they want and nothing else.
This is absolutely not true. Good lord. That is the only way I shop at the Apple Store. Seem to like swiping my card just fine. :)
 
That person at the door that everyone complains about or ignores? They could have solved all your problems if you just asked them where the imacs were or if there was a salesman (specialist) available.

:apple:

There was no-one at the door that I remember... the Covent Garden store is a bit unusual, with multiple doors, and very old architecture. I would have obviously looked like a noobie in the store, gazing around, and it's odd to heat other store experiences of over-intrusive staff.. where I found no-one!
 
I think if a retail store wants to be truly revolutionary, they shouldn't even track "attachment rates". Train the staff to ask if they want AppleCare, or if they want to buy ___ with their purchase, sure. But if the customer says no, leave it at that. Don't divert employees for failing to sell "enough". Let them focus on being straight talkers.

For that matter, they should take that "solve the customer's problem" to the very end and, if it really sounds like the customer really ought to go buy a Dell PC, then the associate should be free to say so. Despite the doctrine, Macs can't be 100% for everybody.

Establish a store with a reputation of honest straight talk sales staff with absolutely no pressure. Apple could pull it off, too, because of its philosophy of designing products that WOW you. Let the products sell themselves. THAT would be revolutionary.

I've never had any of the sales staff be pushy about Apple care, they mention it and when I say no thanks, that's it.

By that way, if I was managing an Apple store and one of my employees suggested a Dell PC, he would be shot on site. :D
 
Interesting that Apple seems to self-indulge in such extreme retail strategy, and yet seemingly fails at the coal face.

My short story:

I went into the London Covent Garden branch of Apple, about 6 months ago, planning to buy an iMac.
I knew roughly what I wanted, but having never owned a Mac before, I had some questions, and I wanted to be shown a few things with one, before actually buying. (And that's why I went to a store, rather than buying online.)

On entering the store, there are no signs to show me where to go, and where to find the products. I saw one iMac sitting on a table, but I still don't know if that is the only one in the store, as there was no-one available for me to ask where the damn iMacs are. I wandered about for a while, and went up some shiny glass stairs to the second floor, but thr second floor seemed to be groups huddled around tables, rather than general retail.. and again, no-one to ask for help.

Returned to the ground floor, and found what I think was an employee, and asked for help. Their immediate reply before I even finished the word "help" was "do you have an appointment?". I said no, and without even making eye contact, he dashed off to a nearby table where another customer was using an iPad, I think, and had the employee's full attention.

So, about 15 minutes in the store... no signs to show me where to go to look at things.. and no employees to help me. And that was just to FIND the iMacs, let alone my questions about using them, and a demonstration. So I left empty handed.

Do I actually need an appointment in an Apple shop to get service? And why aren't there signs on the ceiling, or wall.. such as "iMacs -> this way.." ?!

So I'll carry on with my Windows 7 PC.

Wow. So, how big is this Apple Store that you couldn't find the damn iMacs? Like, Walmart sized? You need signs? I mean, seriously? Yeah, please carry on with your Windows 7. I'm not sure whats more pathetic, the fact that you make your hardware/software/computing decisions on a single retail experience that has absolutely nothing to do with the product itself, or that you can't find the damn iMacs in an Apple Store and request signs on the ceilings.

So far, we've had equal bitching in this thread about employees either greeting you @ the door/not leaving you alone, or the opposite, that they're too busy or nowhere to be found, and many people actual seem to be personally offended. Maybe Apple should supply them with mind-reading powers, so that they can be sure to abide by your every whim, and be sure not to talk to you when you don't want them to, and maybe cloning ability also, so they can dynamically duplicate when the store is busy?

How do some of you people deal with life on a day to day basis and actual challenging situations? Your complaints seem incredibly thin-skinned and absurdly petty/entitled. Apple employees are human beings like you and I, not some homogenous borg like presence that can be defined and generalized upon. Amazing that only on message board can I find such anally retentive people.
 
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If the MBA 11" hardware is the kind of hardware you want, or a 12 core Mac Pro, or a 27" iMac, why not? I'd just be curious if they would sell you a Mac with Windows pre-installed if you ask.

They don't have Windows licenses in the store, right? I think they can only sell you virtualization software but not the OS itself.
 
Got to agree

Apple stores are full of douchey people. I'll stick to the online store thanks

If I really need to see a new product I go to the store. Won't buy from them though.

My wife and I went in to buy an iPad 2. Went to one employee who asked me what I need help with. I asked if they had iPad 2's. He said they did and if I went to the iPad 2's and clicked on "I need assistance" a salesman would be right with me. Well that wasn't a big deal so we went and clicked on the button (using the iPad they now have next to every item). We waited a few minutes, playing games on the iPad's. The icon changed to say so-and-so was on his way to help us. We waited a bit longer and the icon cleared. No one showed up. We pressed it again, waited, eventually it said so-and-so was going come and help us. It cleared after a few minutes. Still no one showed up. At this point we just left.

Seems like the retail stores have lot's of good ideas but not all of them are implemented well.
 
I live in So. Cal. and have done business with five Apple Stores in this area since the Glendale opening in 2001, the most recent visit 2 weeks ago at the Westfield Topanga facility. Maybe my experiences are unusual, but I have nothing but positive things to say about these establishments. Friendly, knowledgeable and extemely helpful staff and a clean, orderly display of everything right down to the 3rd-party accessories.

If these stores are over-crowded as one of the contributors complained, there's a reason for it: an Apple Store is a good place to shop. As another local retailer says, "People will do business where business is being done."

Those are low traffic stores. Try Manhattan Village. 30ft doing the business of a Flagship.
 
Man, attachments are the reason I don't go into retail stores that much. They hate people like me who know what they want and nothing else.

I have never felt or experienced the stink eye, cold shoulder, or anything but helpfulness; and when I go into an Apple store I always know exactly what I want and generally it is a single item.

I worked in retail for nearly nine years, from entry level to store management, and can assure you that "accessorizing the sell" is SOP in the sector, but never have I felt like someone was "building a sale" while in an Apple store.
 
Yes, the mass-brainwashing we keep hearing about. Zombie-cosumers that can't think for themselves (aren't these usually your average Windows users??) but have a lot of money, many of whom are probably in professions and/or probably have a decent education. They probably work hard in their careers, but are also brainwashed. Right.

Apple puts out commercials like anyone else. They have slogans just like everyone else.

The difference is, they have a suite of incredibly strong products, and they have a tradition of strong products that tend to shape industry direction and society's ideas about tech. They differentiate themselves from everyone else, when no one else can really manage that level of differentiation. The fact that their success contrasts so starkly with the rest of the industry isn't due to brainwashing or any other nonsense. It's because they are *intense* in everything they do. Their attention to detail is insane. Sometimes it gets them in to trouble, but most of the time - when combined with risk-taking - results in game-changing products.

It isn't mind-control writ large. It's actually giving a damn about what you put your name to as an organization. This will obviously pay off, and it is.

And that is a perfect example of indoctrination. You know all well that there is a huge difference between Apple and any other tech company when it comes to advertising yet you pretend that you do not. And the difference is not in the type of advertising but in the amount. Apple's advertising to R&D budget ration is order of magnitude higher than that of other tech companies. Take Microsoft as an example. Their R&D budget is 8 times that of Apple yet we see at least 10 times more Apple commercials on TV than the ones from Microsoft. Apple invents a little but advertises a lot.
 
They should completely do away with people inside the Apple store. I'd much rather have a robot sell me a computer than an actual person. Here's an example: I walk in. Walk to the counter. Tell the robot I want xyz computer. Robot says one second I'll be right back. He comes back with xyz computer then I walk out.
 
Only ever been to one mac store

I'm from the north east of England, I think my nearest Mac Store is in Manchester but that is still over two hours away by car.

About a year ago I was in Sydney and decided to visit the Mac Store there to buy Bioshock for the mac. I couldn't find it on the shelves and when I asked the guy working there he told me that it is not available for the Mac. I found this hard to believe because it was available on the online store and I had just downloaded a demo of the game a few days earlier! He found a copy for me in the back room and seemed genuinely shocked that it was available.

Top notch training.
 
They should completely do away with people inside the Apple store. I'd much rather have a robot sell me a computer than an actual person. Here's an example: I walk in. Walk to the counter. Tell the robot I want xyz computer. Robot says one second I'll be right back. He comes back with xyz computer then I walk out.

That would never work. They would just program the robot to explain the benefits of AppleCare, One to One, etc. If attachment rates dropped, they would lengthen the amount of crap the robot would make you sit through before you could get your computer.
 
Wow. So, how big is this Apple Store that you couldn't find the damn iMacs? Like, Walmart sized? You need signs? I mean, seriously? Yeah, please carry on with your Windows 7. I'm not sure whats more pathetic, the fact that you make your hardware/software/computing decisions on a single retail experience that has absolutely nothing to do with the product itself, or that you can't find the damn iMacs in an Apple Store and request signs on the ceilings.

And that's why Mac users get a reputation for being sanctimonious douchebags. :rolleyes:
 
I have many experiences similar to BMcCoy. The Apple store in SLC is typically so busy that if you walk in, there is no one to help you. You have to wait several minutes to even get an employee to acknowledge you are there, and the lack of a line means I may attract an employee before someone else who was there before me or it could be the other way around.

Granted, I typically go to the store during my lunch hour or right after work, but I have to say the word "chaotic" best describes my experience with Apple stores.
 
Apple Stores

Don't get me wrong. I love Apple, I love Apple products and I love Apple employees. I just don't love Apple retail management. The employees in every store I've ever been in are friendly and love to help. The stores are great. My only 2 major complaints about Apple were:

1. They too secretive and untrusting of their employees. I know there are reasons, but unless you've worked there, you haven't seen the half of it. The worst is when they introduce a new product the day it shows up in stores and the employees know nothing about it. No training, no exposure, nothing. It's crazy how stupid it makes you feel when people come in asking about the new features of the just-released iPod and you know absolutely nothing about it!

2. Attachments / Add-ons. They preach that every computer sale should have a computer case, AppleCare, MobileMe, One on One, the "free" printer, and anything else you can think of. They show you reports at the end of your shift and point out how many computers you sold without those additional items. MobileMe sucked, and I refused to push it. I believe in AppleCare so I sold it with most every computer. One on One is great if you need it, but not everyone does.

All this being said...I still buy my products at an Apple Store. I still go there when I need support. The Apple store is still one of my favorite places to go.
 
You mean, condescending, unhelpful salespeople who ask if you've ever used a computer before? It does match the rest of the Apple experience, I'll give you that. I'm not sure exactly where this reputation for great Apple customer service in their stores comes from; the store in Boulder is terrible.

Yep. Sounds like Boulder to me. :D

All jokes aside, I'm hard pressed to suggest a better retail shopping experience than what Apple offers. And while not perfect, it does set the bar.
 
A case study in success.

User Experience doesn't begin and end with the OS. It's a journey from cradle to grave, and it begins right when you walk into the Store. It's an integral part of the Apple ecosystem, and the attention to detail put into it reflects just that.

Absolutely.

We all know how it works within Apple's world, but we all love going to an Apple Store to buy products. I rather do 20km in car to get my newest Apple gear than ordering online. The experience is much better.

When I bought my iMac, I brought my GF to the Apple Store and she was surprised with the whole experience. There's ton of people learning to use Apple products, some are only looking at the products, others buying (you see all the boxes coming out of the store). It's sure a nice experience.

And this is coming from someone with a marketing degree.
 
The store methods and training sound good
Wondering what the retail employees pay rates are

From the story:

Apple store staffers are paid about $9 to $15 per hour at the sales level, and up to about $30 per hour as Geniuses, comparable to other retailers
 
And that is a perfect example of indoctrination.

You're taking the whole "indoctrination" theme a little too far.


You know all well that there is a huge difference between Apple and any other tech company when it comes to advertising

That Apple's ads are actually effective? So? Good ads don't equate to indoctrination and mass brainwashing. LOL

yet you pretend that you do not.
I've been the first acknowledge that Apple puts out effective ads. I've done this at every turn.
And the difference is not in the type of advertising but in the amount. Apple's advertising to R&D budget ration is order of magnitude higher than that of other tech companies. Take Microsoft as an example.
http://www.techflash.com/seattle/20...ending_The_real_numbers_to_watch34958459.html

msftappleadspendtwo.jpg


Their R&D budget is 8 times that of Apple yet we see at least 10 times more Apple commercials on TV than the ones from Microsoft. Apple invents a little but advertises a lot.

And what do you see rolling out of Microsoft on a yearly basis compared to Apple? A whole lotta nothing. More Office retreads, another version of Windows, and a game console. And they STILL have no tablet on the market. And by the time they released their own phone it was already pointless. Then they figured Nokia might make it relevant. Of all companies. Let's not even mention the Zune. LOL

The Duke Nukem Forever of tech companies.

Where's all their R&D money going? Coffee runs? New chairs to replace the ones Ballmer throws around during quarterly reports?

Apple, with a much smaller R&D budget, churns out game-changing products on a regular basis. Talk about making the most of their dollar. And the industry and Wall Street especially have come to expect it every year. Check out the estimates. Check out the Street's expectations annually. Insane. That is just how conspicuous this sort of activity at Apple really is.

No, there's no indoctrination going on here. Only the clear light of reality. You give a damn about your products, focus on the User Experience, refine the hell out of your interfaces, and consumers will buy. Because people like to buy good stuff. Even if it costs a little more. Because they are capable of perceiving value.

Do you get it?
 
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