Interesting that Apple seems to self-indulge in such extreme retail strategy, and yet seemingly fails at the coal face.
My short story:
I went into the London Covent Garden branch of Apple, about 6 months ago, planning to buy an iMac.
I knew roughly what I wanted, but having never owned a Mac before, I had some questions, and I wanted to be shown a few things with one, before actually buying. (And that's why I went to a store, rather than buying online.)
On entering the store, there are no signs to show me where to go, and where to find the products. I saw one iMac sitting on a table, but I still don't know if that is the only one in the store, as there was no-one available for me to ask where the damn iMacs are. I wandered about for a while, and went up some shiny glass stairs to the second floor, but thr second floor seemed to be groups huddled around tables, rather than general retail.. and again, no-one to ask for help.
Returned to the ground floor, and found what I think was an employee, and asked for help. Their immediate reply before I even finished the word "help" was "do you have an appointment?". I said no, and without even making eye contact, he dashed off to a nearby table where another customer was using an iPad, I think, and had the employee's full attention.
So, about 15 minutes in the store... no signs to show me where to go to look at things.. and no employees to help me. And that was just to FIND the iMacs, let alone my questions about using them, and a demonstration. So I left empty handed.
Do I actually need an appointment in an Apple shop to get service? And why aren't there signs on the ceiling, or wall.. such as "iMacs -> this way.." ?!
So I'll carry on with my Windows 7 PC.