Intel Ad for 'World's Best Processor' Features a MacBook Pro

[Darmok N Jalad]

Reminds me of the Oprah-Surface endorsement that was sent from her iPad.

 

[apparatchik]

is he also using Beats headphones? looks like they really want to make amends with Apple by doing their marketing for them... the only thing missing is a Steve Jobs poster on the wall

 

[McG2k1]

I love watching MacDrones go into autopilot making fun of intel marketing over reach. So many hypocrisy memes in one story.

 

[jz0309]

Was it really a slip up?? Apple did say back last year that there will be macs with Intel processors released... so who knows?

 

[Apple Knowledge Navigator]

I don't like the snide remarks people are making about Intel since the switch to Apple silicon began. Remember, Macintosh was using Intel for 15 years and it actually breathe new life into the platform. Considering how much PowerPC was a dead end, especially from Motorola on the mobile side, it was very a much crisis if Apple didn't have Intel. I'm sure ARM processors from 2005 to 2015 weren't powerful enough run macOS (OS X).

Keep in mind also, Apple continues to sell a vast majority of their Macintosh portfolio on Intel. We need to respect Intel while saying goodbye at the same time. Some of the comments I've read kinda give the impression of this is how you would treat people in real life too. If a friend helped you out for 15 years and helped you get your work done then of course is starting to decline because another friend can do so same things a little bit better, doesn't mean you need to be nasty.

Even Jobs has talked about this kinda nasty 'us vs them' behavior in past in keynotes (Macworld '97). You wanted Microsoft Office, yet you are booing the CEO of the company who makes it.

Sorry, Dad.

 

[Feyl]

This is just laughable 🤣

 

[huge_apple_fangirl]

They aren't wrong though... MacBook Pro does have the best processor in a thin and light notebook- M1! Seriously though, Intel's marketing strategy is terrible. Who is greenlighting this?

 

[skitidetdu]

Have they completely lost their minds? What the hell is going on! They are giving out mixed messages here.

Well I guess most people won't look at this in detail and notice that it is a Mac. But still it is quite the screwup

 

[Captain Trips]

World’s best processor for roasting your nuts.

I hear the next "lake" processor will be the Fire Lake. Plenty of power for the laptop, with extra heat leftover to roast your nuts.

 

[Corsig]

Someone is sooooo fired

 

[Seanm87]

I don't like the snide remarks people are making about Intel since the switch to Apple silicon began. Remember, Macintosh was using Intel for 15 years and it actually breathe new life into the platform. Considering how much PowerPC was a dead end, especially from Motorola on the mobile side, it was very a much crisis if Apple didn't have Intel. I'm sure ARM processors from 2005 to 2015 weren't powerful enough run macOS (OS X).

Keep in mind also, Apple continues to sell a vast majority of their Macintosh portfolio on Intel. We need to respect Intel while saying goodbye at the same time. Some of the comments I've read kinda give the impression of this is how you would treat people in real life too. If a friend helped you out for 15 years and helped you get your work done then of course is starting to decline because another friend can do so same things a little bit better, doesn't mean you need to be nasty.

Even Jobs has talked about this kinda nasty 'us vs them' behavior in past in keynotes (Macworld '97). You wanted Microsoft Office, yet you are booing the CEO of the company who makes it.

Pat Gelsinger account confirmed

 

[PPietra]

I do love the irony of this, people slating them for using a Mac in an add, when clearly it isn't, but don't let facts get in the way of the fanboi wanking session.

Actually it is a Macbook, you only need to look at the original photos from GettyImages.
We can even see it is MacBook Pro 15inch.

 

[zoomos]

Intel are in Macs, they still want that relationship. If they had a Macbook with the M1, then it would be embarrassing.

 

[alexandr]

I do love the irony of this, people slating them for using a Mac in an add, when clearly it isn't, but don't let facts get in the way of the fanboi wanking session.

the fact is: fanboy or not — that is macbook

 

[applicious84]

It's a confusing strategy, but there could be something to it. There would probably be more to it if they included a dell or lenovo pc too so that they would encourage users to use Intel laptops. If someone is searching for intel thin and light laptops, they could overlook m1 versions and go for a mac with an intel proc or choose a pc instead. They could also pivot to show how much they think other pcs are better than macs in the future, referring back to when Apple made good laptops with their procs. Unfortunately for Intel, it doesn't look like they have much of chance being competitive again, at least not anytime soon

 

[Macintosh IIvx]

it features a man using what clearly seems to be a MacBook Pro.

You have to REALLY know what you're looking for. 99.9% of those that view the ad won't have any idea what type of computer the person is using, nor will they care. It's not as if they highlighted the fact. It's a very minor part of the ad and not even part of the message.

 

[Macintosh IIvx]

Finally speaking the truth that the MacBook Pro has a better processor than them.

Uuuuuuh, the MacBook Pro has an Intel processor.

 

[Rafterman]

What is Macrumor's obsession with ads other companies run about Apple? Let it go.

 

[Bustycat]

No, but I hear the SoCs that are going into MacBooks are like a rocket...

Not as hot as Rocket Lake

 

[PPietra]

Intel are in Macs, they still want that relationship. If they had a Macbook with the M1, then it would be embarrassing.

But they are advertising the 11th generation Intel CPUs, something that Apple doesn’t use...

 

[armhol]

Confusing wording in the add too. Surely the Intel chip is 'in' the laptop, not 'on' it?

Perhaps they are now mounting them on the outside for extra cooling?

 

[Apple_Robert]

How about a link to the ad that isn't for social media? Some of us don't use Twitter et al.

 

[Haribokart]

I don't like the snide remarks people are making about Intel since the switch to Apple silicon began. Remember, Macintosh was using Intel for 15 years and it actually breathe new life into the platform. Considering how much PowerPC was a dead end, especially from Motorola on the mobile side, it was very a much crisis if Apple didn't have Intel. I'm sure ARM processors from 2005 to 2015 weren't powerful enough run macOS (OS X).

Keep in mind also, Apple continues to sell a vast majority of their Macintosh portfolio on Intel. We need to respect Intel while saying goodbye at the same time. Some of the comments I've read kinda give the impression of this is how you would treat people in real life too. If a friend helped you out for 15 years and helped you get your work done then of course is starting to decline because another friend can do so same things a little bit better, doesn't mean you need to be nasty.

Even Jobs has talked about this kinda nasty 'us vs them' behavior in past in keynotes (Macworld '97). You wanted Microsoft Office, yet you are booing the CEO of the company who makes it.

These are companies, not your friends. Neither Intel nor Apple care about you, they care about making money. Your post is very weird.

 

[pmiles]

It's funny, but I haven't seen any of these advertisements... except on a Macrumors website.

If I didn't know better, they're getting paid to post these.

 

[jlocker]

But they are advertising the 11th generation Intel CPUs, something that Apple doesn’t use...

They don't use at the moment but their is no stopping Apple from releasing a MacBook Pro 16 will a 11th gen Intel and a M something processor at the same time. When you buy a Ford or GM sports car or Truck you can get different motors. Apple could put out one more MacBook Pro 16 with a Intel 11th Gen to satisfy users what want a Intel processor one last time. And by the way I never use a laptop on my lap, I always use it on a desk so heat does not mean anything.