Intel Ad for 'World's Best Processor' Features a MacBook Pro

[Michael Scrip]

It’s all silly. If Apple wanted chips from AMD, the way it would work is that Apple would contract with TSMC directly for the capacity, and AMD would provide the gdsii to TSMC. Apple would pay AMD for design services, IP associated with the design, etc. It wouldn’t pay AMD full price for the chips, because the cost of making the chips would be borne directly by Apple.

Gotcha, thanks!

It's a moot point anyway... Apple didn't select AMD and had been planning to use their own-designed chips anyway.

I was just pondering...

 

[Unregistered 4U]

Even if Apple gave AMD billions of dollars?

Remember, my post is about “AMD can’t even deliver 20 million of the types of chips Apple would need in a year, much less provide enough capacity to seriously challenge Intel across the broader PC market” So, I’m not speculating on Apple’s ability to cut a deal with TSMC for AMD.

I’m speculating that the ONLY reason why AMD isn’t eating, in a big way, Intel’s marketshare right now, especially given Intel’s issues in the last few years, is that AMD’s ability to produce processors to challenge Intel across the entire market is REALLY constrained. So “Intel sells better than AMD” isn’t a good metric because Intel might NOT sell better than AMD if AMD could physically produce more product.

 

[Michael Scrip]

Remember, my post is about “AMD can’t even deliver 20 million of the types of chips Apple would need in a year, much less provide enough capacity to seriously challenge Intel across the broader PC market” So, I’m not speculating on Apple’s ability to cut a deal with TSMC for AMD.

I’m speculating that the ONLY reason why AMD isn’t eating, in a big way, Intel’s marketshare right now, especially given Intel’s issues in the last few years, is that AMD’s ability to produce processors to challenge Intel across the entire market is REALLY constrained. So “Intel sells better than AMD” isn’t a good metric because Intel might NOT sell better than AMD if AMD could physically produce more product.

Unsterstood, thanks!

And now I know why it's extremely difficult to find 5000-series Ryzen chips.

 

[huge_apple_fangirl]

Because they intentionally chose thinness over functionality. The fact that the 16 in is a little thicker proves they went too far.

Apple chose their designs years in advance based off Intel's roadmap. If Intel had been on 10nm like they were supposed to when the redesigned MacBook Pros launched, maybe they wouldn't have all the thermal issues they did.

 

[PinkyMacGodess]

Could this be called the 'make up period'?

After ruthlessly grilling Apple, they carelessly do this?

But, are people 100% sure it was a MBP? I saw what looked like, to me, a MacBook Pro in the 'chrome book' area of the Worst Try. I had to look twice to make sure it wasn't a mistake. It looked really, incredibly like a MBP. Like wow...

 

[PPietra]

If Apple wanted to buy chips from AMD, AMD could use capacity already allocated by TSMC to Apple’s chips.

Of course, there are lots of good reasons for Apple not to buy anything from AMD.

actually it couldn’t since Apple is using a more advance manufacturing process than what AMD has chosen to use. It would not give AMD any extra capacity.

 

[cmaier]

actually it couldn’t since Apple is using a more advance manufacturing process than what AMD has chosen to use. It would not give AMD any extra capacity.

What? The two nodes are completely compatible. And why wouldn’t apple want to have the hypothetical AMD chips made on the same node as its M-series chips?

 

[PPietra]

What? The two nodes are completely compatible. And why wouldn’t apple want to have the hypothetical AMD chips made on the same node as its M-series chips?

? I don’t think you understand how changing nodes complicates things technically - it means redesigning the circuits and testing a new manufacturing process!
There are also reasons why we never see AMD being among the first using the latest manufacturing node from TSMC - price being one of them! Manufacturing also has to be predictable and dependable, using one process for just one costumer complicates those things.
So no, it doesn’t seem reasonable to expect that AMD would use 5nm right now just because Apple would only produce 90 million 5nm chips instead of 95 million - rough estimates!

 

[cmaier]

? I don’t think you understand how changing nodes complicates things technically - it means redesigning the circuits and testing a new manufacturing process!
There are also reasons why we never see AMD being among the first using the latest manufacturing node from TSMC - price being one of them! Manufacturing also has to be predictable and dependable, using one process for just one costumer complicates those things.
So no, it doesn’t seem reasonable to expect that AMD would use 5nm right now just because Apple would only produce 90 million 5nm chips instead of 95 million - rough estimates!

I thought AMD was on the original 5nm node and Apple on the + version, but, yes, if AMD is on 7 then I stand partially corrected.

But I actually designed chips at AMD for two nodes at once, so arguing that I don’t understand the issue is a little silly. Moreover, I assure you that if AMD is not already on 5nm, they have the netlist ready to go. That’s how things work there.

 

[PPietra]

I thought AMD was on the original 5nm node and Apple on the + version, but, yes, if AMD is on 7 then I stand partially corrected.

But I actually designed chips at AMD for two nodes at once, so arguing that I don’t understand the issue is a little silly. Moreover, I assure you that if AMD is not already on 5nm, they have the netlist ready to go. That’s how things work there.

they will be ready to go with whatever new chip they will have, but they are not ready to go with the chips they have now! Time is everything and time costs money, and time is necessary to recap investment costs and sell the hardware they already have. To jump stages means to loose money, and you only loose money if you really really have to!

 

[cmaier]

they will be ready to go with whatever new chip they will have, but they are not ready to go with the chips they have now! Time is everything and time costs money, and time is necessary to recap investment costs and sell the hardware they already have. To jump stages means to loose money, and you only loose money if you really really have to!

What?

 

[chucker23n1]

What?

Time is a flat circle.

 

[Abazigal]

I don't like the snide remarks people are making about Intel since the switch to Apple silicon began. Remember, Macintosh was using Intel for 15 years and it actually breathe new life into the platform. Considering how much PowerPC was a dead end, especially from Motorola on the mobile side, it was very a much crisis if Apple didn't have Intel. I'm sure ARM processors from 2005 to 2015 weren't powerful enough run macOS (OS X).

Keep in mind also, Apple continues to sell a vast majority of their Macintosh portfolio on Intel. We need to respect Intel while saying goodbye at the same time. Some of the comments I've read kinda give the impression of this is how you would treat people in real life too. If a friend helped you out for 15 years and helped you get your work done then of course is starting to decline because another friend can do so same things a little bit better, doesn't mean you need to be nasty.

Even Jobs has talked about this kinda nasty 'us vs them' behavior in past in keynotes (Macworld '97). You wanted Microsoft Office, yet you are booing the CEO of the company who makes it.

Intel had been dropping the ball since 2016. They knew very well where the problem lay, but elected not to do anything about it because they thought their position in the PC industry was secure due to a lack of competition.

If my friend had played me out for five years, or if your employee had consistently failed to deliver results for as many years due to their own incompetence, I don’t see what room there is left for any sort of civility.

Intel is simply reaping what they have sown here, and they can count themselves lucky if the only consequence they get are a bunch of snide remarks and lost sales from Apple.