Meanwhile over at ARStechnica....
This guy (spankalee) hits the nail right on the head:
This guy (spankalee) hits the nail right on the head:
I'm not trying to say that Apple is going to switch and engage Microsoft in an epic head-to-head battle, but...
If there ever was a company that could, it's Apple, and if there ever was a time, it's now.
Pointing to past failures like OS/2 and BeOS only draw out the extreme differences between now and then.
BeOS, OS/2 and NeXTStep (and Solaris x86 for that matter) were technically superior with Windows, but they didn't have the applications, users, mind-share or media attention.
Apple has millions of OS X users, thousands of OS X apps including massively important apps like Office and Adobe's stuff. Apple also now has a management team that keeps their plans close to the vest and seems to be capable of some creative thinking.
After seeing how the iPod has played out I think that Apple maybe had the whole iTunes/iPod/iTMS on Mac and Windows plan from the beginning. Why give iTunes away for free unless they had the iPod planned? Who knew mp3s were going to be so important. Why put so much into a portable music player without cashing in on content. But they didn't release it all at once - that wouldn't have worked. They knew each baby step they had to take for their plan to work. The same could be true with OS X now.
Here's how I could see this playing out:
1) Apple announces that they will use Intel processors. They even have hardware shipping real soon.
2) Jobs assures everyone that this is not a switch from PPC and that the current hardware is not a dead end, they just like choices. Talks about a good PPC roadmap including 970MP. OS X becomes processor agnostic and all developers are encouraged to compile and ship fat binaries.
3) x86 Macs are still enough different than PCs (Open Firmware, anything else?) that OS X only runs on Macs.
4) Apple comes off as being desperate and slightly confused because they're not completely switching and seem to be hedging too much. This is part of the plan, and Microsoft - sensing Apple's weakness - says "no problem, we'll recompile Office for OS X-86" because if they don't they have some PR headaches. Jobs makes all executives read The Art of War 5 times. They keep their enemies very close.
5) The transition begins and it's success is very questionable. Reviews of Mac x86 hardware are mixed, mainly because it's still more expensive than generic PC hardware. However, the software side comes along pretty well with jerky but quick progress a-la OS X's early days.
6) Apple secretly works behind the scenes with HP and Sony on certified OS X compatible hardware. In reality it's easy since new PC hardware is pretty well supported by Darwin.
7) At next year's WWDC Apple announces the "X Ready" branding. HP, IBM (Levano and IBMs server group) and Sony begin shipping machines with OS X pre-installed. They completely steal the thunder from Longhorn's release and we see many side-by-side comparisons of Lion vs Longhorn on the same hardware. Reviews are good and even some Windows die-hards are giving OS X a thumbs up because it's no longer tied to Apple hardware.
8) Apple's hardware numbers take a hit, but not by nearly as much as the number of OS X PCs flying off the shelves of CompUSA, Wal-Mart, Best Buy, Circuit City, Radio Shack, Fry's, and dell.com. Soon Apple's hardware sales actually go up because a rising Mac tide raises all boats and people recognize Apple hardware for what it is: very good, stylish, premium PCs.
9) Apple releases Cocoa for Windows and many developers switch to take advantage of the superior development environment and unparalleled cross-platform compatibility. They see no need to develop Windows software when they can write for OS X and still run on Windows.
10) OS X market-share grows incredibly, and so does the number of Cocoa applications. Extrapolating we can actually see a time when OS X will overtake Windows. The momentum is unstoppable and even Microsoft can't stop it by pulling Office for OS X since it would invite the ire of the Feds and kill one of their most profitable products. Apple begins to put the screws to Microsoft by messing with Cocoa, iTunes, and QuickTime for Windows so that Windows appears to be an inferior platform. "Cocoa for Windows isn't done 'til Adobe won't run" is a phrase uttered around Cupertino.
11) Slashdot erupts in flamewars over the evilness of Apple every other day. Microsoft makes a wild move to base the next Windows off of Linux with a proprietary Avalon front-end. They hire Linus and Wired looks more prescient than they have since predicting an endless, worldwide economic boom.
How's that?
Ok, I'll stop smoking this stuff now![]()