I have posted this elsewhere, and gotten no feedback...
The IBM/Freescale offerings are late in coming, but, quite frankly, look fast, and more advanced, architecturally. The reason all the console makers (including u$oft, for crying out loud) are moving to the PPC platform is because it's just plain better than anything Intel could offer, and cheaper to boot. There's zero reason why IBM can't or won't do some wonderful things for Apple before the year is out, and FreeScale is slowly, but surely, ramping up to provide low-power, high GHz, even dual-core processors that could easily to be integrated into Apple laptops (the 7448 is a plug-and-play drop-in replacement for the 7447A), that will make Powerbooks and iBooks competitive with PentiumM. The future of PPC is very, very bright. The cost of switching architectures, in terms of developer pain and an absolute nosedive in sales of current PPC-driven models, will be enormous. Apple won't realize tangible benefit from this switch for a few years, if ever.
So why in the holy f**k is Steve doing this??
My only answer is that he's pissed. Simple as that. IBM hung Apple out to dry on some speed promises, and, shock-of-shocks, they're paying more attention to u$0ft and Sony, who, by the way, are bigger, and probably making more money for IBM off of the Xbox360 and Cell than Apple ever could do for them. Steve doesn't like egg on his face. Steve doesn't want to share a platform space with Microsoft, who is clearly looking to make their own digital hub space in the PPC market (right where the Mini would get its arse kicked). I say: Steve-O is mad as hell, and he's not going to take it anymore, even if this move makes less-than-zero sense from a financial or strategic perspective. He's taking his marbles and leaving the game. Period. And he's counting on the Mac religionists to cover his a$$ on this one, like they always do, like they did in the 68k-to-PPC switch. The platform agnostics fled in huge numbers back then, but Apple was able to hold on to the Mac-o-holics, and milk that money cow with the usual b.s. about PPC superiority.
Now he can't claim that's Apple's special benefit, A) because IBM hasn't jumped when Steve says how high, and B) IBM is jumping pretty hard for u$oft and Sony, who will make them plenty more cash.
Steve will claim IBM let Apple down. That's bull. Intel had no less trouble moving to 90nm, and another platform leap on the PPC side will restore parity, or even superiority, as it's proving more-than-capable of in the game console market. It's just that Apple's not a top priority. Why Intel would be any more accomodating, in Steve's mind, I haven't a clue, but he's known to get pretty irrational when he's irate, so kicking-and-screaming, we will be dragged to wherever Steve is King.
You folks with me on this? It's nutty; but so is Steve. And what else makes more sense, when you really study the roadmap? I'm at a loss, when considering the more rational perspective. Fact is, Apple is letting the PPC platform down...but only a little. Because it no longer needs Apple.