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Intel CEO Hopes to Win Back Apple by Making Better Chips Than Apple

ChaosBlaze said:
I for one am looking forward to an intel-free ecosystem. I’ve got a Ryzen 5900X 3080ti gaming pc for heavy duty workloads and hopefully an M1X MacBook Pro for everything else in a week.
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Intel ceo seems to think it’s just a chip. Therein lies the issue.
Great setup.
I’d like to know more of parts you use and case pm me.
 
obamtl said:
With that in mind, the only space I can see them winning Apple business back is in fabrication, IF (and this is a HUGE IF) they can improve their process fast enough to close the gap with TSMC, so Apple may start to be tempted to use Intel to manufacture their lower end chips first, and maybe someday, even the higher end ones, IF Intel regains the process lead from TSMC.
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With China's attitude to Taiwan being a very important factor.

I can very much see why Apple would like to have chip fabrication somewhere not dominated by PRC. But whether Intel stand a cat's chance, I have my doubts.
 
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UBS28 said:
Indeed. Intel is also moving to TMSC who will produce their 3nm chips. The current 12th gen is still on 10nm, so it will be a big jump for Intel when this happens.

Apple and AMD should be worried when Intel transitions also to TMSC.
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Well, Intel has to get in line - Apple has locked up most of TSM production for several years!

TSM stock to da moon I said a few years ago, but it’s been stuck for 9 months
 
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So he admits the M1 is better than what Intel offers. There you finally go.
I hope for Intel to compete of course. Wonder if they'll go ARM too.
 
Once a company starts investing in R&D centre, engineers and everything else for a product i.e. chip, there is no going back. Its too late Intel.
 
Unregistered 4U said:
No, it’s actually bad. Engineers may know how to make things, but they don’t necessarily know how to make things people want to buy. They ABSOLUTELY know nothing about advertising LOL

They’re good at making the same old thing faster, and lucky for Intel, that’s what’s desired in the desktop PC space.
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What an absolutely ridiculous statement.

Based solely on stereotypes.
 
That is really, reallllyyy strange. :oops:
First, Intel making silly advertisements against Apple, then they talking about to get back Apple on Intel.
Looks like a game with rules that are changing all the time and you do not be shure you are win or lose... 🤷‍♂️
 
ChromeCloud said:
He reminds me of Ballmer when the iPhone was announced.


Same smug.

They act as if they are superior to everybody else and talk as if Apple attempts were laughable.

They are oblivious to how deep is the **** they are in. And this is what is gonna bring them down, ultimately.

They are going to wake up when it's too late.
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Same with the original iMac, iPod, iPad and iTunes store.
 
Apple has put way to much into R&D to ever look back, and they shouldn't. Intel would have to make a performance jump that is truly incredible, like implement quantum mechanics to make anyone even think this would happen.
 
I think Apple is likely way ahead in terms of chip development, but I question their strategy when it comes to attracting and retaining the developer community. Tools for development, business models, openness and availability, all need to be reworked to continue to drive adoptability. Hopefully today is the start of a new direction.
 
Homme said:
Poor dumb Intel,

the fact this is happening hours before Apple is showing the M1X ( which will destroy almost every Intel Chip) is the final nail in the coffin for Intel’s desperation ever since the move to Apple Silicon

Apple is not going back to Intel neither for its desperation and especially for x86 when ARM is far superior and M1 is better than most Intel x86 CPU’s

just F off Intel for once and be creative and move on from apple knowing very well you stuffed king apple up on more than one occasion ( especially with how **** Intel modems are)
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Apple has a major advantage with TSMC's 5nm process. The extra transistor density lets Apple use massive core designs and they get a major efficiency boost as well.

The real test will be whether M1/M1X can still beat Intel and AMD's future 5nm offerings. If Apple falls behind on a level playing field then it's TSMC that's the magic, not Apple Silicon — and with TSMC's announced 2nm delay, Intel's fabs are scheduled to overtake them.

With the leaked Alder Lake benchmarks and AMD' s 3D cache boosting their already-strong Zen 3, M1 is starting to fall behind on performance even with a process advantage. M1X needs more than just extra cores if it's going to compete with 5nm x86.
 
Im all in for more competition. But I think the ship has sailed on Apple now.

Also a bit of mixed messaging given their marketing attacking Apple computer products?
 
GatesDA said:
Apple has a major advantage with TSMC's 5nm process. The extra transistor density lets Apple use massive core designs and they get a major efficiency boost as well.

The real test will be whether M1/M1X can still beat Intel and AMD's future 5nm offerings. If Apple falls behind on a level playing field then it's TSMC that's the magic, not Apple Silicon — and with TSMC's announced 2nm delay, Intel's fabs are scheduled to overtake them.

With the leaked Alder Lake benchmarks and AMD' s 3D cache boosting their already-strong Zen 3, M1 is starting to fall behind on performance even with a process advantage. M1X needs more than just extra cores if it's going to compete with 5nm x86.
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AMD 5nm is the same as Apples. A Intel 5nm would be a vastly more densely packed chip.
 
h3ysw5nkan said:
If Intel uses TSMC, x86 chips may match Apple Silicon performance.
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its not only the Company's Manufacturing Process which makes chip fast and efficient, its also the Design of the Chip. And in recent years Intel did a bad job at designing Efficient and Fast Chips not to talk about the 10nm process they are still stuck on
 
jonnysods said:
Im all in for more competition.
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The competition we'd actually appreciate would be having processors available from multiple companies (design and make) which are actually compatible with each other. Even if in hardware terms they have their own sockets, direct system compatibility so they are easy to deploy would be very much desirable.

No, I can't see it happening either.
 
falkon-engine said:
He’s not wrong. Intel did stumble. And Apple was right to do what it had to do to meet its product schedules and design targets. But Intel appears to be coming back with Alder Lake. At least he seems to understand that superior performance is paramount, and that his company must deliver on time if it wants to earn Apple’s business back. He doesn’t seem to have an entitlement mentality. Which is good.

Whether or not Apple will come back is left to be seen. But so long as intel delivers its future lakes on time (Raptor Lake, Meteor Lake, Lunar Lake), even if Apple doesn’t come back, the rest of the ecosystem will benefit.
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Maybe Intel should burry their chips in a Lake
 
Apple aren't going to give up the control this transition secures them if Intel suddenly starts producing better chips. Intel will need to come up with something absolutely mind-blowingly awesome to even start a conversation within Apple about transitioning back. The odds of Intel doing that are close to nil.
 
7 stages of loss/grief.
  1. shock or disbelief
  2. denial
  3. anger
  4. bargaining
  5. guilt
  6. depression
  7. acceptance/hope
Intel marketing is at stage 3.
Publicly Pat appears to be at stage 4, but it's likely a ruse to appease the BOD and shareholders/wallstreet.
Engineering on the other hand is likely at stage 6.
 
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