Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Intel CEO Hopes to Win Back Apple by Making Better Chips Than Apple
- Thread starter MacRumors
- Start date
- Sort by reaction score
Only because of cost in my opinion. Everything is coming down to cost these days and Apple will be the loser on this, again in my opinion. Having a laptop that has a battery that can last for 7+ hours before needing recharge is good BUT it is something that was needed several years ago when access to power points was very limited. Now power points are nearly everywhere, in cars, on many forms of public transport, even company conference rooms have changed to incorporate more charging points because people now own more and more devices that require charging, iphones, ipads and other tablets and other media devices. Where it used to be an imposition to ask a customer or client if their power point could be used to power/charge their device, now it is common place to ask such a question.
To many, Apple is still a prestige brand hence why many people will purchase an Apple macbook even when there maybe better alternatives out there. Apple brand is still a status symbol and to many people that is very important to them. These people are the ones who will still and continue to still purchase Apple macbooks but for the rest out there, the macbooks will be judged on price verses performance or if MacOS is specifically required for the job/task(s) at hand.
Software for MacOS is considerably more expensive than their Microsoft Windows versions. An example of this is with one of my relatives who works for a garden sales company. 2 years ago the owner of the company looked to upgrade their fleet of old and outdated compaq laptops. He looked at both Apple and x86 laptops and the software required to run on them. As a business the owner had to take into account which one was going to give him not only the best value for money but the least expensive giving the fact he needed to purchase 40 new laptops to replace the old ones. One of the sticking problems was that the company used bespoke software which needed to be rewritten for Windows 10 and even MacOS for that matter. An important requirment of the new laptops was that it needed to have touchscreen functionality because the owner had tests done to see which was more efficent and time reducing, using a keyboard or using a touchscreen with a pen and he found it's was quicker using a touchscreen and a pen (less time inputing stuff on the laptop meant more time could be put towards other work related things).
Firstly the macbooks do not have touchscreens and secondly no software contractor could rewrite the bespoke company software into MacOS cheaper than they could do it for Windows 10, hence the company owner chose to purchase Microsoft Surface Pro's and had the bespoke software rewritten to work in windows 10. This is the sort of thing Apple is up against and they are not winning in my opinion. The Apple M1 comes out on top on many reviews of 'Best Laptop' but even then many in the business world are not purchasing them unless there is a specific reason to have one. I asked my salesman relative how many times does he see other salesman use Apple macbooks and he said very rarely. As part of his job he meets other salesman from other companies on a regular basis and he said the machines he seems them use of mainly Lenovo, HP or Asus. Only once or twice has he seen a macbook used.
You want to use a computer at the library, it's a x86 machine. You want to use a computer in an internet cafe, it's an x86 machine, you use a computer at work, it's an x86 machine. Therefore, when looking for their own computer, because they have used x86 machines most of the time, they immediately think of an x86 machine.
Intel have absolutely nothing to be worried about with Apple silicon machines.
Intel can beg all they want but Apple has made up their minds. The M series is the culmination of 30 years of them wanting to control their own destiny
Even if Apple's chips outclass Intel and AMD chips it's irrelevant since Apple isn't selling chips. They'll make faster Macs and Intel/AMD will continue to make chips for the Windows world.
Which no doubt is Apple's plan. As AS gets better they can migrate it to high end machines and control their entire roadmap.
Actually, they want one that runs what they view as the software they need at the right price point , which is why Windows' marketshare and PC pricing keeps them dominant.
Intel, if they are smart, are already working on ARM designs to replace the x86 architecture.
It's never personal, it's business, where it's not permanent enemies but permanent interests that drive decisions.
So this is what Intei has slowly become:
A marketing firm that makes chips on the side instead of a chip maker that also does marketing.
All I hear is empty promises that are based on nothing of substance.
A marketing firm that makes chips on the side instead of a chip maker that also does marketing.
All I hear is empty promises that are based on nothing of substance.
if intel uses TSMC to manufacture chips designed by Apple then they may match AS performance
I will never understand there anti intel sentiment of people I encounter on the internet. But you’re entitled to your opinion.
Unlikely to be cost. AMD chips are outperforming Intel in every metric just now. Intel beat AMD a decade ago then just stopped.
I think he had a pretty good response, to be honest: try to win Apple back by making better chips. I don't think it will happen, but that's the attitude he should have, for sure.
I can't imagine Apple ever going back after cutting out Intel.
After a decade of chips for the iPhone, they're moving forward, not backwards...
After a decade of chips for the iPhone, they're moving forward, not backwards...
Intel’s management team should be well rested by now, as they seem to have been sleeping on the job the last few years. They might end up like Nokia if they’re not careful…
Apple taking so long to release an M1X/M2-based pro-level iMac is frustrating as all get-go. The laptops are nice, but I need a workhorse desktop that doesn't require multiple dongles & cables to plug/un-plug every time I move. I have a 16" MBPro now, with a 27" Ultrafine, but it's not an optimal situation. I would rather have the iMac as my main workhorse, and a MBAir as a fall-back/on-the-go device.
I normally don't like login in to comment but this was special.
JAJAJAJAJAJAJA Win over Apple JAJAJAJAJAJAJAJA
JAJAJAJAJAJAJA Win over Apple JAJAJAJAJAJAJAJA
This is why competition is good. Looks like Intel finally has a fire ignited under them to catch up.
Seems more a joke referring to Intel's CPU names: Ice Lake, Coffee Lake, Alder Lake, Tiger Lake, Skylake.
Well, with the announcement of the M1X today, we will all know how viable leaving Intel will be for desktop Pro level computers. Seems very viable, but it isn't fully known yet. Only a couple of hours to go, then we will have a very good idea.
Intel? Make a better chip? They've had so many years to do it, plus they ran unopposed for all those years after they grabbed Apple away from IBM and the PowerPC alliance. They've had plenty of time to build a better chip, not just for Apple, but PC users as well. Intel has more to worry about than just Apple and AMD in the CPU arena, but Qualcomm smells blood in the water, along with NVIDIA. They're positioning all their newer ARM offerings to lock Intel out of the chipset business. Microsoft, Google, HP and Dell are working on their own ARM/RISC variant chips too.
Intel could survive... as a foundry like TMSC.
Intel could survive... as a foundry like TMSC.
Well Intel used to sell a lot of chips to Apple that they don't, so that alone is something to worry about.
Windows PC are never going away because of the software points you made. But if the M1X comes out and really blows away Intel's high performance chips, then they have to worry. Intel can't have Apple increasing its market share year over year in the PC market and not get any sales from them even if the increase is just a percentage or two. Add in the pressure coming from increasingly powerful phones which will eventually eat into computer markets and Intel has to be nervous.
The idea Apple would go back to Intel is silly and Intel knows this. They didn't move to the M series processors only to go back. Now, maybe Apple BUYS Intel and in that case, he'd be correct.
I’m amazed at the difference between apple’s M1 path and intel’s discrete graphics path.
intel announced in June 2018 that they’d have discrete graphics cards for gamers by 2020. Now in 2021 there’s still nothing, but maybe we’ll get some unprove item next year.
apple announced their break with intel in June 2020, announced the M1 October 2020, and had products for sale in March 2021.
one company talks, the other executes.