Intel CEO Hopes to Win Back Apple by Making Better Chips Than Apple

[polyphenol]

Apple silicon still limits users to a single external display

For many of us, that is plenty!

Maybe adding a bit of Universal Control to add flexibility.

I don't want to pay for enhanced Apple Silicon able to run, what?, two, four, eight external displays. Not for one moment saying no-one wants more displays. But I don't have a realistic and affordable use for them and suspect a lot of people are in the same position.

And performance per watt is increasingly important for places like server farms.

 

[haydn!]

The reality is, if Intel were serious about innovation, Apple should never have been able to get close to competing with them, let alone out power them. Intel didn’t just drop the ball, they took the market for granted. It’s starting to feel like Intel may soon have more in common with Nokia than they’d like!

 

[hcherry]

While I appreciate the "I'll win their business back by building better products mindset", I'm also wary of the "If you want to grow fast and big you need government help" strategy. Subsidies, especially for large, established companies, are some of the worst sorts of corporate welfare.

Can't succeed by selling products customers value? No problem! Just convince someone in DC that they should give you (someone else's) money.

 

[vladi]

What an amateurish video. Logo on top of his head and beyond stupid question by that lady. Is that infomercial for Intel or real sit down interview? If it's real sit down interview than this has to be the worst tech journalism I've seen in a while

 

[whiteboytrash]

Well, I don’t doubt that Intel someday can make a faster chip “with lower energy consumption”, etc.

Specially because chip designers jump from ship to ship over and over, but even a slightly better chip won’t be enough to make Apple move away from Apple Silicon.

This Intel chip would have to be extremely groundbreaking to make Apple ignore all the financial, driver and software development, release cycles benefits they have by designing an own chip.

Anyway it’s kinda unrealistic that Intel will come with some groundbreaking futuristic irresistible features anytime soon.

Apple are not ever moving back to Intel. Apple Silicon starts with iPhone and extends to iPad and now the Max range. That investment is almost in its 10th year. They are not moving away from that R&D effort / spend.

Apple saw the same with IBM PowerPC chips. They are not going back to the schedule of waiting for a chip manufacturer to release their products.

 

[dinobear]

I have a feeling my 18 month old 64gb 5600m 16"mbp is going to outperform the ARM 16" in performance.
Would be embarrassing for apple to go back though. Maybe in 10 years if intel actually manages to get ahead. But with time apple will of course figure out GPU and RAM limitations of their iPhone chips for MacBook Pros.

 

[Gudi]

Intel is looking for a new fab location in Europe. With an CEO as delusional, I hope this intellectually bankrupt enterprise doesn’t come to Germany. 😬

 

[cardfan]

I still think there's room for both types of processor. Apple silicon is the ultimate evolution of Steve Jobs' "performance per watt" metric, which at the time was a huge reason for the Intel transition. It's one of the same reasons they're citing for the ARM transition.

But raw performance, or even raw performance per watt, isn't the only metric that matters. As far as I've read, Apple silicon still limits users to a single external display. A lot of software is still not ARM compatible (and, just like with the PPC transition, some will never be) - I'm not sure how long Rosetta 2 will hang around, but there's still plenty of things depending on the translation layer. Of course, the simple fact that running Windows on M1 is still a hodgepodge of "maybe things will work, maybe they won't", and at least I personally know of many Mac users who heavily depend on a Windows VM for important tasks.

If you seek pure raw performance and/or maximum battery life, M1 is a win. But for all the talk of how fast M1 is, we mustn't forget the challenges users face with practical day-to-day usage. The fastest chip in the world means nothing to a user if the software that user needs to run either doesn't run at all or runs through a translation layer which makes it slower than a native Intel CPU.

The Intel transition at least brought Boot Camp with it, allowing native x86 OSes to boot on the bare hardware. I'd argue the Intel transition actually made Macs even more attractive, because now you didn't have to choose - you could dual-boot Windows on your Mac, or shortly thereafter, boot a VM with near-native performance. Windows on ARM stil has a way to go before it'll be truly on par and competitive with x86-64-based Windows. The same applies to M1.

Yep pretty much. It doesn’t really matter what apple announces today. Macs were dead for me with the transition to apple silicon. The software I need may never get developed for m1. For most devs the mac platform isn’t worth developing for.

I bought a m1 Mac mini to screw around with and have a couple intel macs but couldn’t imagine sinking any more money into a mac ever again. Not unless the software situation changes dramatically in the next 5 years.

Windows 10/11 will be where any serious future spend will go for me.

 

[vladi]

While I appreciate the "I'll win their business back by building better products mindset", I'm also wary of the "If you want to grow fast and big you need government help" strategy. Subsidies, especially for large, established companies, are some of the worst sorts of corporate welfare.

Can't succeed by selling products customers value? No problem! Just convince someone in DC that they should give you (someone else's) money.

Do you know that Dutch ASML wiith hq in Eindhoven is not allowed to sell it's latest equimpent to Chinese because US goverment wouldn't allow them to? That's how deep this goverment game goes. US goverment protects trade secrets no matter if private or goverment developed. They probably have Intel in some sort of concession for goverment jobs and that's how Intel became goverment business.

 

[Mr. Awesome]

This literally has the sound of a Babylon Bee headline. 🤣

 

[Benjamin Nabulsi]

I don't know a lot of publicity is given to intel all over the place. it's a breakup, move on

 

[OnawaAfrica]

Seriously? The only time I consider buying Xeon is if I can't get my hands on Epic chips. Intel is being embarrassed in the server market to the point where it's not even seriously competing anymore. They lose in both perf/watt and core count (badly) and then there's price. You can buy a 64 core Epic CPU for less than a 28 core Xeon.

well that depents on the area where u are. here in Kenya AMD is more expensive to come by then Intel

 

[Unregistered 4U]

I agree, but if you look at Apple history of caring about GPU performance for laptop/desktops, it's not that great. This is why the world is addicted to PCs for gaming.

I hope that Apple can produce a top-tier GPU and graphics stack.
They just have like a 20 year old habit of showing that they don't care to invest in this space.

Apple HISTORY regarding GPU performance for laptops/desktops is tied to AMD and NVidia, neither of which were particularly interested in bringing the FULL performance of their desktop solutions to a mobile platform with high efficiency in a time when Apple was about energy efficiency. Just like Intel, AMD/NVidia had a business need to create tiers of performance, even where none needed to exist, just so they provided a RANGE of prices for consumers.

Apple doesn’t have that same requirement. That’s why the GPU performance of the high end “Air” is very close to the GPU performance of the “MBP”, and both outpace the GPU’s in most all save for the highest powered, plugged-in only laptops of the competition.

 

[Rygaard]

Lets focuse on the good part instead of hosting a pissing contest!

More options => more competition => better products and at a cheaper price = consumers win !

Its like most people are either for Intel, Apple or AMD - I for one don't care "who is the best", right now im Happy for me that M1 is absolutely killing it.

My 800$ Mac Mini M1 is faster than my 4500$ MBP intel i9, with dedicated max upgraded GPU option, and the fan never starts in my small Mini, - my MPB sounded (I sold it) like it would take of, it sounded like a PC, the Fans was spinning out of control (and i can imagine Steve Jobs was to in his Grave, from the sound of that fan) - that was NOT how i wanted my experience of a Mac to be.

Its like Apple could have sold the idea with only 50% of what they brought to the table, they would have won me over at 50% - now the completely blew me away, and im now 100% sure that Intel and AMD have super inflated prices compared to performance.

Good for me as a consumer - I really hope Intel, Apple and AMD go on full scale processor power war !

 

[Manzanito]

What’s the guy supposed to say? We hate apple so much we wouldn’t sell them our chips even to save our lives? If asked directly he can only say “we hope to win them back in the near future”, even if the chances of that happening in the next decade are nearly zero.

 

[Unregistered 4U]

meanwhile in AMD ship, Lisa Su is a very successful Engineer.

What an absolutely ridiculous statement.

Based solely on stereotypes.

No, it’s based on my experience with actual engineers. If you’ve had a different experience, good for you! However, based on what I see coming out of Intel… he’s no Lisa Su.

 

[Ethosik]

There's also a lot of Intel hate here due to the heat of their processors, but that is only half true. The other half is Apple's gimped cooling design in their late model Intel laptops. Have a look at these vids, and have your mind blown:

The thing you need to remember, is that Apple designed the latest Macbook Pro design in 2014 when Intel's roadmap lead to cooler, smaller (< 14nm much faster) chips. So in 2016, Intel started to fall so far behind but Apple's design was already created. If Intel followed through with their roadmap, cooling wouldn't be an issue on the macs.

Also, my older Macbook Pro (2016) is no hotter/noisier than my work HP laptop - which is thicker. But even opening up Azure DevOps causes the fans to spin up on my work laptop.

 

[WiseAJ]

Is it already April 1st again? No?

Dude is high on something, with Intel being in Oregon I’m pretty sure I know what.

 

[Unregistered 4U]

really? The only thing Mac users care about is running FCP? I swear some people listen too much to YouTubers …. Which all they do is product videos day in and day out and think the world revolves around what they do

Let’s say you want to do “a thing”. Doesn’t matter what that “thing” is, but you want to do it in the ABSOLUTE FASTEST way doing that “thing” can possibly be done! I guarantee you that, with few exceptions, that “thing” can ONLY be done the FASTEST on some custom built non-Apple hardware. So, if you’re focus is speed at any cost and market leading performance in a stable and supported platform, you accept, when you start, that it will be on a non-Apple rig you build yourself.

NOW, let’s look at those exceptions. Logic Pro, there’s one where you’re not building your own ANYTHING to run it because it only runs on Macs. Same with Final Cut Pro, Compressor and a few other apps. For those, you’re already starting with “I HAVE TO HAVE THE FASTEST THING THAT RUNS MAC ONLY APPS WHICH IS OF COURSE A MAC” and you go from there.

Are there people that want to use cross-platform apps on the Mac. YES! And, by default, they’re saying, “Yes, I KNOW that I can get MUCH faster performance on a platform I build myself, but, ya know, I just like macOS and I find myself more productive when I use it.”

So, yeah, if the focus is top performance in a cross-platform available app, you’re not using a Mac. You’re only using a Mac if you VERY SPECIFICALLY need top performance on a Mac, and you ONLY need top performance specifically on a Mac if you need top performance from a Mac-only app. Of which one, is FCP. If you like, you can replace FCP with any other Mac-only app that you feel is more worthy. They’re interchangeable.

 

[nsayer]

At one time I believed that Apple will keep selling and updating Intel machines for a few more years (There are still pros that absolutely need Intel processors). While I think they’ll need to keep an Intel machine or 2 in their line-up for another year or so, it sounds like Apple is going to abandon Intel quicker than I would have thought.

They're already (in Monterey) removing features for the Intel macs.

 

[nsayer]

As far as I've read, Apple silicon still limits users to a single external display.

That's probably going to change in just over two hours.

 

[RAV4Rich]

Gibbs rule 91..."When you walk away, don't look back."

 

[Rigby]

Apple will not go back to x86 anytime soon at least on the laptop side, because they value their vertical integration too much. That said, I'm not counting Intel out. They stumbled badly on their manufacturing, but nothing can match the breadth of their platform offerings to OEMs and the x86 ecosystem in general. It will be interesting to see how the soon-to-be-released Alder Lake CPU does. The first x86 with big/little design, and the first desktop CPU using the Intel 7 process. Should give us a hint if they are back in the game or will continue to flounder.

 

[justperry]

Just now read this, I fell off my chair, LOL, wow Intel, you really think Apple will get back
to you anytime soon.....

 

[ElectricPotato]

The software I need may never get developed for m1.

Maybe. Apple is clearly aiming for an ecosystem of consumer appliances. They show little interest in general computing. Microsoft has their own issues with Windows, at least the "home" versions, becoming more like X-Box. I understand this. The average user gets into trouble with too much control and flexibility.

Fortunately, for those with a passion for technology, there will always be Linux providing all the rope anyone needs to hang themselves (or accomplish great things).

Pick your platform: consumer appliance, game machine or down and dirty tech. I use all three. 🤪