I really do think this will push Apple into the abyss in terms of how many Macs they sell. As someone who worked at Best Buy sporadically during 2006-2016 I can tell you that the first few years Macs didn’t really sell because people were still VERY aware of the challenges of interfacing with Windows based programs and files.
Depends upon what Apple does with it. One of the huge premises is that Apple will do "Mac specific" ARM based SoC for the whole Mac line up. What if they don't? In the iOS line up there are lots of devices that just use "hand me down' processors to lower costs ( the current iPad. iPhone SE. "iphone from two years ago" sold a entry model. ).
Apple could do the same thing with the MacBook. In 2020, just use "last years' iPad Pro A12x and knock the price from $1,299 to 799-899 with a "already R&D paid for" processor and some cuts on battery and mature components on Flash and screen.
Move the MacBook Air over to the then current iPad Pro processor in 2021 perhaps and drop back to $999-1099.
They'd split those two from the rest of the Mac line up for a couple of years and see how that worked out. If the MBP 13" gets subsumed by the the 2022 A__X then fine.
The low end of the laptop line would be just like the low end of the iPad line .... sell older tech at more affordable prices. That increased volumes of iPads sold. It would probably do the same thing for the bottom of the Mac line up also.
Apple could even do a Chromebox like clone and do a "Mac Micro" for the price point spot that the Mac Mini vacated. ( $499-799). A 1-2 port wonder in same fashion as MacBook (or maybe MacBook Air).
The still x86 portions of the Mac line up get put on a 2-3+ year update cycle. (which a sizable part of the line up is already on. ). If Apple is really mad at Intel then switch it over to AMD in 2020-21.
If the adventure on ARM doesn't work out they can simply flip those low end options over to a more mature and more capable iOS and macOS exits the bottom end of its line up.
Once things smoothed out around Mountain Lion is when you saw a surge and trust for people to purchase the devices. Also the iPhone was out or coming out.
Mac OS X 10.8 (Moutain Lion) was around 2012. That's the same time Microsoft was rolling out Windows 8. Windows Vista and Windows 8 disruptions helped put folks onto Macs also.
2012 in iPhone terms is in the 45 -> 5 era. The iPhone was well past coming out. iPhone was pretty much on 'fire' in terms of growth at that point. The iPad was on 3 -> 4 generation (the mini came out at the end of 2012). Again the iPad was on high growth and hadn't stalled yet. For folks who had an iPhone and an iPad, adding a Mac to their home computer ecosystem was a far more natural fit than Windows.
For example, Facetime for the Mac came out with 10.11 (Lion). In 2012, if had a iPhone/iPad and a Mac you could Facetime with any one of the devices with other folks who had Facetime. Parent with a Mac can ping Son/Daughter with perhaps a "hand me down" iPhone to chat.
I'm sure there were also folks with a sunk cost collection of Windows games that wanted to know that there was a "safety" option of being able to bootcamp to Windows and their collection. Or small business folks with some aspect of their business hooked to MS Access. But there were a wide variety of factors moving Mac growth at that time.
As a creative this sucks because the last thing I can really afford is to “try” a new Mac running a new chip on a “maybe it works” version of the programs I use. I’ll probably just stay on my current machine until it dies and see what the landscape looks like in 6-8 years
At the more top half of the Mac line up it is doubtful that Apple is doing to do custom SoC just for a relatively low volume of units. The higher in the mac line up go the more below 1M the volumes sink. there is a critical threshold where Apple isn't going to spend the money to do a niche processor. [ They don't do it in most of the places they use A series now. AppleTV , lowend iPad , HoemPod , etc. all use "hand me down" stuff. ]
In 6-8 years, iOS probably will have encroached on far more of the historic macOS space than it has now. Windows on ARM may have worked also ( not appear and disappear like Windows RT ). If MS is running Windows as a multiple platform option then Apple may be dragged into that position also. ( at current volumes that would be problemtical for Apple but perhaps they do something to grow the Mac volumes at a decent clip for 4-5 years. Right now the quest to "higher average" prices across the whole line up is unlikely to do that long term.