If AMD had Apple's market share, their numbers would instantly improve to profitability. Big picture here mags...big picture.
Big picture - let's use Apple's 40% profit margin to pointlessly fund the development of an alternative x86 line that is unlikely to ever match Intel's in performance.
AMD has to wait for Intel to make a misstep like Netburst before they regain the performance crown. And until then they'll occupy the 'value' end of the market.