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What a sad sad company intel is. Even more with things like this
Agreed. They have to do something after they fire their CEO, finding themselves overpowered by a company that does more than simply design processors.

For Intel, this is all they do. It is personal and highly embarrassing for them. No doubt dongles are annoying, but so is an overheating laptop trying to run Teams and a handful of basic applications. The M1 runs cool and is only generation 1. Feels like Intel is 3-5 years behind in the game if they are lucky.
 

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Stealing the Mac guy was kind of clever but it still seems desperate. They can't win unless they make a better processor. If only they put as much effort into the processors over the last decade as they did in this ad campaign.
 


As part of its barrage of attacks against M1 Macs, Intel this week launched a "PC vs. Mac" website that's biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple's M1 Mac lineup.

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Intel's website says that Apple's M1 Mac benchmarks don't "translate to real-world usage" and that when compared to PCs with 11th-Generation Intel chips, M1 MacBook features "just don't stack up."

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Intel positions PCs as more "personalized" to fit a user's "specific hardware and software needs," while the M1 Macs offer "limited" device support, games, and creation applications. "The bottom line is a PC offers users a choice, something that users don't get with a Mac," reads the website.

PCs offer a "complete touch screen" instead of the "constrained Mac Touch Bar," along with "2 for 1 Form Factor options" while Apple makes customers pay for "multiple devices and gear." The website highlights specific software like AI-based content creation tools from Topaz Labs that are allegedly faster on 11th-generation Intel Core chips, and faster Chrome performance.Intel this week launched a major anti-Apple silicon ad campaign targeting the M1 Macs. A series of ads released on YouTube star former "I'm a Mac" actor Justin Long extolling the benefits of Intel-based PC machines.

Article Link: Intel Launches Heavily Biased 'PC vs. Mac' Comparison Website
Errr really? Intel dings dongles yet they make you lug them in as legacy ports.
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This is great news everyone because the only reason Intel is doing this is because they fear Apple.
 
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What does this actually have to do with Intel though? I don't see this as a direct comparison of Intel's CPUs with Apple's but rather just a Mac vs PC. Which, Intel isn't wrong in what they're pointing out.
 
What is wrong with Intel? Have they gone berserk? All the things they are pointing out have absolutely nothing to do with the M1. If this is how Intel with their new CEO is responding to the M1, IMO they have no future.
 
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Anyone remember this guy somehow made it into a Diehard movie? Yeah, weird, I know.

Kind of a stupid campaign because I doubt anyone but Mac enthusiasts really remember the PC vs. Mac commercials from what, decade before last? Most young people will have no idea. And the idea that Apple is their primary competition is why Intel is in trouble when AMD is gobbling up PC marketshare. AMD probably appreciate the free ads though for people to buy PCs.
 
This is panic. This is first shot that they are trying to fire before the M1x or whatever it is going to be called is launched.
The M1 totally caught Intel off-guard - although it shouldn't have. The performance of the A series chips has been on a "hockey stick" direction. This ad campaign reeks of desperation.
Agree. It really, REALLY shouldn't have caught Intel off-guard. In fact, they should have been the one to do it. They bought the StrongARM process from DEC years ago. They even bought the Alpha Processor IP from Compaq. They continued with the XScale processor (ARM architecture) until they sold it to Marvell. They had every reason to see this coming, had processors on earlier architectures, and kept turning a blind eye to innovation. They missed the mobile processor market as a result and should have seen that mobile processors would eventually be a challenge for them when their processors were meeting thermal challenges, physical size challenges, geometry challenges, and more.
 
honestly, heavily biased?

you guys are drinking the apple kool-aid too much, apple comes up with outrageous ads as well, does no one remember the "what's a computer" ad non-sense?

they even took that ad down from their oficial YouTube channel, as far as I know
 
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The M1 launch was the warning shot. And it worked. The silence between it and a refreshed line of Mx Macs is deafening. The competitions' squirming is a palpable. Intel is smart to jump on this now. I mean, what else should they do? When the inevitable tsunami of Mx Macs land, there is no turning back. There is already pent up demand for refreshed Macs. As new form factors begin to leak (intentionally?), it will have this community whipped up in a frothy mess. By the time they are available to pre-order, many here will be will gin to part with their first born. Pre-order day will break the internet, FedEx flights will be tracked, unboxing videos will proliferate, some will that the early adopters for making the future Mac they never buy better. The whole thing will be a wild ride. Looking forward to it.

Now, the lone positive thing I took from Intel's new site was the way the Asus Zenbook Duo 14 (geesh - you thought Apple had kludgy naming conventions) addressed the touch bar scenario. "Kind of" where I always thought Apple might head with their laptops (and, I suppose, still could?). A hybrid approach: in place of standard analog keys, an iPad-like screen would sit - so you have two black slates. This would afford software-based keys, sketch pads, DAWs - whatever experience was needed in that moment. In this scenario, users aren't reaching up to touch the vertical screen, but tapping and swiping away at the horizontal screen - keeping Steve's claim that no one wants to touch their laptop screen alive and well. I kind of feel the foldable handheld research Apple has been conducting will manifest itself in a laptop before a handheld (if ever). Anyway...
 
Justin Long....... I've lost all respect for him now that he's sold out. I hope they paid him really big bucks to lie about crappy PCs. I've had two (Windows) PCs in my life and they were both crap. I've had several Macs and they've always been really great computers with little or no problems.
 
When it comes to ports, honestly, I just want to dump ALL non-USB-C ports and be done with it. Everything USB-C would be an ideal world, making life much easier overall. It is a great interface, Apple sees it as the future. They have been through this before. They had USB long before PCs did and people whined then. Give it a few years and let the USB-C revolution happen. It will, then we can ignore the rest of these old USB (and other) port.
 
Intel is the reason why you shouldn't put laptops on your lap anymore. Let me know when they create a chip that runs cooler and faster than Apple Silicon. I'm waiting.
 
sure, i can buy intel pedestal servers, racked servers, even NUCs. but somehow i still struggle to find those flip display touchscreen laptop-hybrids in their offering.
 
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