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Apple isn’t going back. They’re proven as a power house in chip design for 10 years. Wondering what’ll happen if they build out a discrete GPU next.
Nothing will really happen, because apple will keep their discrete GPU to themselves. It will not affect the market in any meaningful way
 
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AMD is really only a threat in the builder-your-own computer market, which is pretty small in terms of revenue. AMD only makes up a tiny fraction of the market with regard to pre-built computers from OEMs, and especially laptops and 2-in-1s. Intel has the big OEMs (Dell, HP, Lenovo, Toshiba, Acer, Asus, etc.) on lockdown pretty well with contracts, special pricing, and incentives.

The M1 is a more existential threat. If Apple succeeds with M1, they will be the first major OEM to transition their users fully to ARM. Google has tried and failed. Microsoft has tried and failed before, and is trying again now. If Apple pulls it off, which looks like they will, it will be proof to the industry that major consumer and prosumer computing on ARM is possible. It will make Windows on ARM that much more palatable to people.
The real threat to intel is in the server market. If ARM offers significantly better speed/watt ratio it might be preferable for the big server farms for google cloud, azure, AWS. That’s the moment Intel will die. It will not for consumer and prosumer laptops
 
Intel is still inside macs, my mac. So it is limited because...

I kind of like the limited umbrella, it has been a smoother experience all round on the whole in my opinion.

I want to see intel recover however, compete, and give me that pear 🍐
 
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I honestly don't feel the whole comparison strategy is a very good move unless you either go incredibly vague or are 100% sure your products truly outperform all your biggest competitors in key areas.

And yes, there are many desktop and laptop PCs that offer many more options for customization for users than what many current flagship Mac models offer.

The thing is though, having "endless" options isn't really much of an argument for anything if the vast majority of those options are not something that's genuinely useful or necessary for the average Mac user.

Apple has a propriatary solution or app for both general and niche needs, like everything from a web browser to video and music editing software for professionals. These are marketleading in many areas and many optimized to run more efficiently than something like Chrome or many Adobe apss, albiet they only run on Macs and only at max efficiency on M1 machines specifically.

What makes this campaign even more illogical is the blanket statement of "Go PC", as if you can expect to see the features and specs that this ad promotes in every PC with an Intel processor. That's obviously not the case.

Also funny how Intel probably wanted to say "Go Intel" but obviously couldn't because the vast majority of Apple's lineup still relies on Intel processors.

It's comes off as a bit petty thinking about how long Intel and Apple have been partners and technically still are. But I guess any sane company would do this to reek in as much profit as possible before Apple bulldozes the entire industry with their first true, post Intel Macs.
 
I am rooting for Apple but I think that they have a lot of things they need to fix over the next 2 years. I will check back with them at that time, and see if they listened to their customers and fixed current issues around the M1 processing platform at the moment.
 
I honestly don't feel the whole comparison strategy is a very good move unless you either go incredibly vague or are 100% sure your products truly outperform all your biggest competitors in key areas.

And yes, there are many desktop and laptop PCs that offer many more options for customization for users than what many current flagship Mac models offer.

The thing is though, having "endless" options isn't really much of an argument for anything if the vast majority of those options are not something that's genuinely useful or necessary for the average Mac user.

Apple has a propriatary solution or app for both general and niche needs, like everything from a web browser to video and music editing software for professionals. These are marketleading in many areas and many optimized to run more efficiently than something like Chrome or many Adobe apss, albiet they only run on Macs and only at max efficiency on M1 machines specifically.

What makes this campaign even more illogical is the blanket statement of "Go PC", as if you can expect to see the features and specs that this ad promotes in every PC with an Intel processor. That's obviously not the case.

Also funny how Intel probably wanted to say "Go Intel" but obviously couldn't because the vast majority of Apple's lineup still relies on Intel processors.

It's comes off as a bit petty thinking about how long Intel and Apple have been partners and technically still are. But I guess any sane company would do this to reek in as much profit as possible before Apple bulldozes the entire industry with their first true, post Intel Macs.
Lol... apple will not “bulldoz“ the entire industry. They don’t even want to
 
OK Apple fan boys calm down!!!

First to preface, I've been using Apple products since 1983 and have owned everything from an Apple //c to performa's, powermacs, powerbook's, MacBook's/Air's, G5's, MacPro's, Apple TV's, tablets, airports, watch and even a Pippin. While tacky and misleading, Intel/PC manufacturers are not completely wrong. Aside from Bungie software greats like Oni/Marathon and a few other greats, Mac's have never been great for gaming. EVER!!!! The only decent work around was a MacPro Tower in bootcamp mode with a replaced video card in order to run games but it still suffered from bus/IO lag. Others have tried Thunderboldt expansion chassis but stability & performance hasn't always been stellar. Point is in reading so many comments, its amazing how so many think Apple can do no wrong. Sorry, I don't want to buy a M1, an iPad and Apple Pencil and dongles when I can get a Yoga or other flip PC notebooks for far less. Does Windows suck? Yeah, but it's made great leaps and bounds since it's pitiful early days and don't even get me started on how much of a disaster Big Sur is.
You show me Steam games running on a M1/M1x Mac that can rival an out of the box $999 gaming PC with a GTX 2060 in it then you win but I don't see that happening. I use my MacBook Pro for all my general use but I built a Ryzan gaming rig with 3500mb/sec NVME and 2060 GTX for the cost of a MacMini that crushes all.
Am I Mac hater? No quite the contrary but I'm an open minded 35 year Apple user who isn't all or nothing. Many of you may need to step back from the Apple Cool-aid and grasp the offerings of the entire personal computer eco-system.
 
OK Apple fan boys calm down!!!

First to preface, I've been using Apple products since 1983 and have owned everything from an Apple //c to performa's, powermacs, powerbook's, MacBook's/Air's, G5's, MacPro's, Apple TV's, tablets, airports, watch and even a Pippin. While tacky and misleading, Intel/PC manufacturers are not completely wrong. Aside from Bungie software greats like Oni/Marathon and a few other greats, Mac's have never been great for gaming. EVER!!!! The only decent work around was a MacPro Tower in bootcamp mode with a replaced video card in order to run games but it still suffered from bus/IO lag. Others have tried Thunderboldt expansion chassis but stability & performance hasn't always been stellar. Point is in reading so many comments, its amazing how so many think Apple can do no wrong. Sorry, I don't want to buy a M1, an iPad and Apple Pencil and dongles when I can get a Yoga or other flip PC notebooks for far less. Does Windows suck? Yeah, but it's made great leaps and bounds since it's pitiful early days and don't even get me started on how much of a disaster Big Sur is.
You show me Steam games running on a M1/M1x Mac that can rival an out of the box $999 gaming PC with a GTX 2060 in it then you win but I don't see that happening. I use my MacBook Pro for all my general use but I built a Ryzan gaming rig with 3500mb/sec NVME and 2060 GTX for the cost of a MacMini that crushes all.
Am I Mac hater? No quite the contrary but I'm an open minded 35 year Apple user who isn't all or nothing. Many of you may need to step back from the Apple Cool-aid and grasp the offerings of the entire personal computer eco-system.
This is all true, but plenty of people just don't play games. Or they do but are satisfied with the severely limited Mac games + Stadia.
 
Justin Long....... I've lost all respect for him now that he's sold out. I hope they paid him really big bucks to lie about crappy PCs. I've had two (Windows) PCs in my life and they were both crap. I've had several Macs and they've always been really great computers with little or no problems.
Haha...he’s pretending..but unlike you, pretending to have had crappy PCs, he’s getting paid.
 
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Intel haven't taken Apple's move to their own chips very well. Perhaps if they had kept up with development Apple wouldn't have felt the need to do so in the first place.

It's a move which really shows just how intimidated they are by the performance of these M1 chips to get on the offensive like this while Apple are still in the early stages. What are they going to do when more advanced Apple Silicon hits and they can no longer point to any advantages other than, "limited games" which has always been an issue on the Macintosh.

I can't fault Justin for taking a gig, money is money and I don't know if his career is what it used to be. I do sort of wonder if taking this campaign could mean that a PC vs Mac reunion ad campaign is now even more unlikely.
 
They aren't actually wrong, but obviously they are focusing only non-chip related strengths. Macs *do* have outdated and limited form factors with fewer ports. However, I'm guessing the next generation macs coming in the summer/fall will close that gap a bit.

It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.
Intel may not have much to do with some aspects of PC ecosystem directly but they have to do a lot with many things indirectly. They created an open ecosystem where any company that has a new idea (about a form factor, feature etc.) can use x86 CPU and Windows and do whatever they want. That's why you have thousands of PC models and various form factors (liquid cooled, industrial, fanless etc.) vs a handful of Mac models. Also, Intel supports this by releasing dozens of CPU models every year (along with coordinating the work on memory, I/O, storage, bus etc. standards and also compilers and various software libraries).
 
... because the I'm a Mac adds weren't equally biased? Please.
There have been a lot of ads against Apple over the past 5 years and Apple hasn't bothered to fight back at all, yet you pathetically had to dig up Apple's ads from well over 10 years ago to make your non-point. Try again.
 
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