Intel Launches Heavily Biased 'PC vs. Mac' Comparison Website

The most obvious signal emanating from this ad campaign is just how seriously Intel perceives the threat posed by the first iteration of Apple's first M-series processor.
Great way to phrase it.

Why bother with comparing and hiring Justin Long if Apple's M1 lineup is so incredibly weak by comparison? Shouldn't the supposedly obvious superiority of these various Zenbooks and Yoga laptops speak for itself?
 
2. AMD is a very small percentage of PC marketshare. They are a fun alternative every few years, not a superior product. Everyone is super pumped for the Ryzen 9 5000 series and "blowing away" Intel for the first time in a decade right now, but most 11th gen CPU's have not even launched for Intel yet.

3. Other than wattage and overall power consumption, Intel is still beating most AMD machines in the metrics that really matter to resource-intensive users, such as FPS or video compiling for desktops, repetitive tasks for creators, etc.

Ryzen has been a superior product for years now in everything but single-core performance (which is important, to be sure). Ryzen blows away Intel's offerings entirely now that the 5000 series is out. As to your point about Intel 11th gen CPUs not being out yet... once those are out you can say the same thing about Ryzen 6000 series CPUs.
 
About limites games... I have the whole Steam’s catalog in my Mac, I need good connection though, but it run smoothly , only I cant playit in lost in the jungle... otherwise is OK and battery saving
 
Intel may not have much to do with some aspects of PC ecosystem directly but they have to do a lot with many things indirectly. They created an open ecosystem where any company that has a new idea (about a form factor, feature etc.) can use x86 CPU and Windows and do whatever they want. That's why you have thousands of PC models and various form factors (liquid cooled, industrial, fanless etc.) vs a handful of Mac models. storage, bus etc. standards and also compilers and various software libraries).
And yet Intel is still salty and threatened over those "handful of Macs models". 😂
 
And yet Intel is still salty and threatened over those "handful of Macs models". 😂
What's wrong with this? Have you seen tons of PC commercials lately? There is almost none. Only Microsoft advertises Surface PCs from time to time. It is in Intel's interest to promote PC ecosystem.
 
The real threat to intel is in the server market. If ARM offers significantly better speed/watt ratio it might be preferable for the big server farms for google cloud, azure, AWS. That’s the moment Intel will die. It will not for consumer and prosumer laptops
Umm...



Who knows about Google? Do *they* even know?
 
The line about games is 100% accurate. Nobody who does any serious gaming games on a Mac. Apple has never gotten gaming and they never will.
They never really cared about it because it was always and still is a niche market with users who are not in their core group. They are more interested in buyers who appreciate premium machines and are willing to pay for them consistently. If the decided to fully focus on making a gaming machine of course they could and now it would be even easier when they control the whole widget
 
I'm surprised they're releasing these ads now while Apple is still buying chips from them for the high end 13" MBP, 16" MBP, iMac, iMac Pro (sold out now?) and Mac Pro.

Just seems a bit premature.
It is merely damage control. Intel will continue to get beat up as they can no longer compete. If Apple and Microsoft can get together and get Windows working on the M series, that will add another nail in the coffin for Intel.
 


As part of its barrage of attacks against M1 Macs, Intel this week launched a "PC vs. Mac" website that's biased heavily in favor of PC machines that are equipped with Intel chips and that makes questionable claims about Apple's M1 Mac lineup.

intel-go-pc-justin-long.jpg

Intel's website says that Apple's M1 Mac benchmarks don't "translate to real-world usage" and that when compared to PCs with 11th-Generation Intel chips, M1 MacBook features "just don't stack up."

intel-pc-vs-mac.jpg

Intel positions PCs as more "personalized" to fit a user's "specific hardware and software needs," while the M1 Macs offer "limited" device support, games, and creation applications. "The bottom line is a PC offers users a choice, something that users don't get with a Mac," reads the website.

PCs offer a "complete touch screen" instead of the "constrained Mac Touch Bar," along with "2 for 1 Form Factor options" while Apple makes customers pay for "multiple devices and gear." The website highlights specific software like AI-based content creation tools from Topaz Labs that are allegedly faster on 11th-generation Intel Core chips, and faster Chrome performance.Intel this week launched a major anti-Apple silicon ad campaign targeting the M1 Macs. A series of ads released on YouTube star former "I'm a Mac" actor Justin Long extolling the benefits of Intel-based PC machines.

Article Link: Intel Launches Heavily Biased 'PC vs. Mac' Comparison Website

Didn’t see anything questionable there. They’re all legit weaknesses of Mac OS with M1.
 
What's wrong with this? Have you seen tons of PC commercials lately? There is almost none. Only Microsoft advertises Surface PCs from time to time. It is in Intel's interest to promote PC ecosystem.
I think this has been previous mentioned? Intel falls on report Microsoft plans to design own chips for PCs and servers - CNBC 12/18/20

  • Intel shares dropped as much as 6% on Friday afternoon after a Bloomberg report that Microsoft plans to design its own chips for its Surface laptops and desktops as well as servers.
  • Intel has famously had a long-running partnership with Microsoft as the primary processor maker for Windows PCs.
At what point in the future is Intel producing negative ads about that also? :D
 
That’s true, I mean for trying get people to switch from Mac the OS is the main reason.
Sure. The situation has changed drastically in the recent years though. Macs were popular for a numbers of reasons that are not valid anymore:
  • less malware (there is no difference in this regard anymore)
  • Unix-features for software development (Windows Subsystem for Linux, Docker, VSCODE etc. almost eliminated Mac advantages in this regard)
 
The world has changed with the pandemic. Before the pandemic it was like people working at office building and moving around doing their job like 80 percent mobile and 20 percent desktop. Now it has changed where people have realized that they can do their job at home and still have meeting with zoom and Microsoft Teams. So we are see a shift back to desktop systems for a number of reasons. I have a 2019 MacBook Pro and I love it and needed it when I was going to work places now I now do all my work out of my home office.

If I had to do it again today I would love to have a Mac mini pro mini tower with upgradability of things like memory, storage and video cards. My MacBook Pro 2019 with a Razer EGPU with a 3080 card works fantastic and I use Windows 10 about 4 hours out of my work day. But I do like the ability to take my laptop off the egpu box, external monitors, keyboards, hubs, mouse and take to to a coffee shop to do some work in a different location than home for a change of scenery.

But I could do a lot of work with my iPad and iPhone mobile, so a good Mini tower with expandability would be great home office setup. I had to dump a lot of money into the MacBook Pro to get 32gb of ram and 2TB of storage to have some growth. Now a year and a half later I now need more SSD external storage. It would have been nice to pop in a second SSD M.1 card drive for more storage as you needs grow.
 
I think this has been previous mentioned? Intel falls on report Microsoft plans to design own chips for PCs and servers - CNBC 12/18/20

  • Intel shares dropped as much as 6% on Friday afternoon after a Bloomberg report that Microsoft plans to design its own chips for its Surface laptops and desktops as well as servers.
  • Intel has famously had a long-running partnership with Microsoft as the primary processor maker for Windows PCs.
At what point in the future is Intel producing negative ads about that also? :D
Intel stock has been doing better than most tech stocks (definitely better than AMD and Apple) in recent weeks. Microsoft developing their own chips is certainly a challenge for Intel. However one has to remember that we have been there before - almost every computer maker developed their own CPUs (Sun, DEC, IBM, HP, Motorola etc.). They all stopped doing it (except for some niche cases). The reason Apple can do it now is because of the scale provided by the iOS devices. That's not the case for all other companies.
 
Only now, with my M1 MBP, do I have a Mac with a Touch Bar. It has rather grown on me, and I have added TB support to my own apps. Ironically, this is when I read that the TB's future is in doubt.

Having said that, while it may simply be the nature of my work, I don't understand the yearning for a touch screen on a computer, as opposed to a tablet. I mean, I have this wonderful Retina display, and I should be dying to get my fingerprints all over it? :)
 
What's wrong with this? Have you seen tons of PC commercials lately? There is almost none. Only Microsoft advertises Surface PCs from time to time. It is in Intel's interest to promote PC ecosystem.
Actually no it's not. They don't sell PC's. It's extremely idiotic and petty for Intel to put up a campaign promoting PC features against Mac features when the real reason they are mad is because Apple is making Intel look stupid with the M1. Compare processors NOT PC laptop features. Makes zero sense and Intel should be ashamed of themselves for going this far. I don't see Apple fighting back with disgusting TV ads against Intel. For you to defend Intel is silly.
 
This is becoming quite fascinating.

1. Intel is praising Windows and telling MacOS is bad.

2. Linux desktops and laptops are usually using Intel architecture.

3. Most Macs are Intel machines.

4. AMD eats a much larger part of Intel’s pie than Apple Silicon.

5. Microsoft is moving towards ARM.

With all this in mind, Intel taking strong position in the o/s war does not make any sense.

... unless they are afraid of losing the architecture game. In that case Apple’s quite successful move away from x86 is close to a catastrophe. It shows the worst weakness — poor power efficiency — of Intel’s CPUs, and that weakness is very difficult to fix without abandoning the x86/x64 architecture.

AMD may steal Intel’s market share, but ARM can shrink the market into oblivion. Intel can’t attack ARM, and Intel can’t attack Microsoft (for porting Windows on ARM). Apple is the only one it can attack right now, even though Apple produces niche products and is not going to kill Intel.

I do not envy Intel. AMD is doing well, Apple has shown the advantages of ARMs in personal computing, and Nvidia + ARM may do something similar in a much larger scale. Reminds me of Nokia around 2008.
 
It's unfortunate that Intel has to rely on attributes PC's might possess that have nothing to do with Intel's products.
It's not unfortunate at all. Actually, it's the best thing that could have happened. Maybe now Apple get their sht together and create some decent hardware around that great chip.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Back
Top