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Intel Launches Heavily Biased 'PC vs. Mac' Comparison Website
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I can't help thinking that Intel is also disturbed about Microsoft closing all their physical retail stores.
Compare that to Apple's retail store presence. So except for some PC based mini store with store setups, most of the PC vendors are selling their products in big box stores or digital marketing.
Apple has a huge marketing presence on TV, retail, mini store within store. Intel that relies on other vendors to use their processors is really at a major disadvantage. Hence these ads.
... because the I'm a Mac adds weren't equally biased? Please.
Does anyone else feel like this is an ad for Microsoft instead of Intel?
Well, there were certain things that were sad even just as Steve moved to them — stickers on laptops, say.
As to what changed, ca.-2005-Intel was highly innovative. Their Pentium M-derived early Core chips were well ahead of the competition. They then grew complacent, and eventually got a triple whammy:
- AMD's Zen started taking off
- they decided to stick to a cycle that worked well: shrink the process, then change the microarchitecture, then optionally optimize it. Which, when it works, is great, but when one of those steps fails, they can't skip to the next one.
- and that's exactly what happened in the late 2010s: the shrink from 14nm to 10nm kept failing (first promised for 2016, shipping in extremely limited quantities in 2018, rolling out a little further in late 2019 and now finally starting to ramp up and spread to larger CPU types), which also meant they couldn't improve the microarchitecture (so they were stuck with things like lack of PCIe 4 support for years)
I think the end is in sight, but I also think they're absolutely not in the position to do these stupid ads. They have work to do.
So unprofessional. Apple is a customer. In what world is it professional and courteous to slander your customer? I would think this advertising move would accelerate the efforts for in house development for M-series architectures.
On the behalf of the PC community, Intel doesn’t represent us. Use whatever computer gives you what you’re looking for. What a trash company
Limited creation applications? I guess they’re right given I only have access to the entire Adobe Creative Suite (and related plugins) Maya, Modo, Cinema4D, Houdini (and related plugins), Octane, Redshift, Arnold, Maxwell, Renderman, Pro Render (actually the majority of rendering solutions), ZBrush, the Affinity suite, Unity, Unreal Engine, Blender (and related addons), Keyshot, Realflow, Storm, the Substance suite, Speedtree, RizomUV, Nuke, E-on Software‘s Vue and PlantFactory, Terragen, World Creactor, DaVinci Resolve, Syntheyes, Particle Illusion, Painter, Poser, Project Dogwaffle, Lightwave, Sketchup, Flame, Metashape, Rebelle, Flame Painter, Amberlight, Clarisse, Twinmotion, the Quixel suite, Marvellous Designer, CityEngine, Krita, Cavalry, the Microsoft Office suite and hundreds of music-making and video apps, including Final Cut Pro, Motion, GarageBand and Logic Pro. I think it‘s time to switch to a PC.
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They didn’t refuse. They just failed at it.
I have lost 100% respect for Intel. THANKFULLY My next Mac will have zero Intel crap in it. What a sore loser of a company.
Not to mention that if Apple were to ever say “well this Apple silicon thing isn’t working out, we should switch back to Intel” then what? It’s not like all of the things Intel points out would change in future Intel-based Macs. And why piss of Apple to make sure they never come back? NVIDIA pissed off Apple once, and Apple has a long memory.
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Isn’t this false advertising? Yes there might be more applications on a PC but the number is still limited. What about the apps that only run on M1 with macOS?
Because AMD chips are functionally the same as Intel’s and they have nothing that matters that outdoes AMD. I wouldn’t be surprised if this is just Intel executives desperately trying to show shareholders that they’re at least better at some minor things than a competitor.
Oh man lol. You know you're not doing well when you "have to" make an anti product campaign. Cause if you're great, you'll spend time talking about how great your product is rather why ppl shouldn't buy other products. Imagine spending millions to downplay your competitors instead of updating your own sh*t lmao
These were literally the only edge cases that they can find where intel chips are faster? Organize album using AI? Creating sales graphs? What? This is beyond sad.
Apple isn’t going back. They’re proven as a power house in chip design for 10 years. Wondering what’ll happen if they build out a discrete GPU next.
Blimey, someone should do them a solid and confiscate that shovel they’re using
I wonder what is really behind these ads. Some of the comparisons are right in my opinion, some are not. However, Apple is not a competitor to Intel. Apple is not going to sell their processors to other manufacturers. Apple will not significantly increase their market share in the laptop/desktop market, they don’t even want to. Apple’s objective has never been to sell in big volumes. Some niches that need highly customized PCs will never move to apple, nor will enterprises who buy tens of thousands Of laptops for their employees. The big risk for Intel in the near future is that they loose the server market, where most computing is moving anyway. I wonder if these ads are somehow addressed at that
All of them have Intel inside and offer more now, not in the future.
AMD is really only a threat in the builder-your-own computer market, which is pretty small in terms of revenue. AMD only makes up a tiny fraction of the market with regard to pre-built computers from OEMs, and especially laptops and 2-in-1s. Intel has the big OEMs (Dell, HP, Lenovo, Toshiba, Acer, Asus, etc.) on lockdown pretty well with contracts, special pricing, and incentives.
The M1 is a more existential threat. If Apple succeeds with M1, they will be the first major OEM to transition their users fully to ARM. Google has tried and failed. Microsoft has tried and failed before, and is trying again now. If Apple pulls it off, which looks like they will, it will be proof to the industry that major consumer and prosumer computing on ARM is possible. It will make Windows on ARM that much more palatable to people.