I image many O&Ms are sending Intel emails with links to benchmarks and review of M1 and asking WTF Intel is going to do about this. Their answer was obviously attack their new competitor with annoying ads.
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Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings
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Intel doing this when Apple has a single low powered M1 chip out, it’s a cheap shot before the beefier M series hits.
I would be butt hurt too if Apple’s base chip in their lowest power laptops obliterated my best chips…
Oh Intel, I know you’re not that worried about losing Apple. Your worried about what happens when HP, Lenovo, Dell, etc. figure out how much they could save with a similar move once Apple successfully lets the genie out of the bottle. Will you actively campaign against those companies also?
If you can boil eggs on it, you're on PC.
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This is reminiscent of the recreational outrage seen when Apple: didn't go with a 5-¼" floppy, removed the 3-½" floppy, removed the CD/DVD drive, removed the analog headphone jack, and removed EarPods & chargers from iPhone boxes. Watching the repeated attempts to plug in a USB-A device to a non-existent port speaks more to the comparison of branding (e.g. advertising) rather than the brand's innovation.
It was GeekBench results I saw, IIRC. It wasn't something reported on MR, I read about it somewhere else in the context of gaming PC hardware. I'll still be buying an AMD when I update my gaming PC (and obviously my next Mac will be ARM), but my point is they're still completely competitive with AMD, in single core performance, despite their huge lag in process node, which says pretty good things about their designs, I think.
Oh absolutely, I think X86 will be gone for the mobile space in a few years. Following that I wouldn't be surprised to see ARM start to take over in desktops. In fact I wouldn't be surprised if the next CPU I buy for my gaming PC (a Ryzen 3 some time this year) is the last X86 I ever buy.
You forgot the best part, the M1 did this while using a third (or less) power than the intel CPU. Apple’s new chips have incredible performance per watt.
A quick search says that Apple sells between 18 and 20 million Intel processors every year. When the transition to Apple Silicon is complete Apple will sell 0 Intel processors per year. If Intel can convince a portion of potential Mac purchasers that an Apple Silicon-based Mac doesn't meet their needs and instead they need a computer with an Intel processor that will offset those lost sales.
1000% They underestimated how good this chip would be out of the gate, and the planned a much more painful transition to the M1.. this is NOTHING like Rosetta when Apple Transitioned to Intel. That was tougher going.
Rocket Launch? That sounds like an Mac using an Intel chip on a Zoom call.
MAC: We run intel apps faster than Intel does, in Emulation.
To be fair, you could probably also launch a rocket using just the fans needed to cool a PC.
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Simply put. This is the response you’d expect from someone who is threatened and can’t compete. If they were confident in their product roadmap, they’d have stayed quiet.
Same tactic as Samsung. This kind of advertising work for some, but for me, I have never been drawn to these kinds of ads. And that is also the reason Apple doesn't do this.
The product speaks for itself.
The product speaks for itself.
Jon Rettinger would of been more convincing if he was wearing an Android watch. 🤣🤡
Even if you skip the comparisons for speed / power between Intel chips and Apple M1, and simply look at battery life, the M1’s perform for 2-4 times longer with effectively zero performance degredation, whereas Intel’s chips are lasting ~2 hours on battery, even when they have a larger battery. I’ve said this before, PC makers are effectively selling laptops that only really perform when plugged in like a desktop. Obviously this is how a lot of people work, but Apple has just changed the dynamic, allowing for full workdays or more when unplugged.
A bit less charm than Apples “I’m a Mac/I’m a PC” ads, but I get it. The Macs increasingly limited feature set is the easy target Intel will skewer.
We can talk about Intel‘s progress stagnating, but comparing the 2009 17” MBP sitting next to my 2020 16” MBP, the new doesn’t do anything the old one didn’t, and while the new one has a faster chip and better audio design, it otherwise has objectively far less features and capabilities, not more, & has been reduced to the bare minimum of what constitutes a portable computer. Any time there’s something weird to do, some odd piece of hardware to connect to, some archaic data to recover from who knows what software on what OS, some unusual situation, the 2009 is the one that does it, bc that thing is a Swiss Army Knife that can do anything. I‘m certain it’s the most useful tool in my entire company, and we are nothing but a pile of tools and humans using them. The M1 chipset shutting the Mac out from most of the existing software in the world doesn’t really help improve the new MBP’s versatility either.
That’ll be the low-hanging fruit Intel will have an easy time attacking. But it shouldn’t make any difference. People don’t buy Apple products because they’re shopping for the most useful or practical thing. They buy them because they seem nice to have in their home & lives, and are practical enough to put up with. Whatever it won’t do, well, we just won’t do that. The kind of people that Intel is trying to appeal to are already PC people.
We can talk about Intel‘s progress stagnating, but comparing the 2009 17” MBP sitting next to my 2020 16” MBP, the new doesn’t do anything the old one didn’t, and while the new one has a faster chip and better audio design, it otherwise has objectively far less features and capabilities, not more, & has been reduced to the bare minimum of what constitutes a portable computer. Any time there’s something weird to do, some odd piece of hardware to connect to, some archaic data to recover from who knows what software on what OS, some unusual situation, the 2009 is the one that does it, bc that thing is a Swiss Army Knife that can do anything. I‘m certain it’s the most useful tool in my entire company, and we are nothing but a pile of tools and humans using them. The M1 chipset shutting the Mac out from most of the existing software in the world doesn’t really help improve the new MBP’s versatility either.
That’ll be the low-hanging fruit Intel will have an easy time attacking. But it shouldn’t make any difference. People don’t buy Apple products because they’re shopping for the most useful or practical thing. They buy them because they seem nice to have in their home & lives, and are practical enough to put up with. Whatever it won’t do, well, we just won’t do that. The kind of people that Intel is trying to appeal to are already PC people.
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Very true.
I do video editing work mostly. And I bought a bottom of the range MBA M1 and it outperforms my Mac mini i5 hex core with eGPU & 32Gb RAM by a factor of about 7 in actual edit tasks - not so much in rendering. And it outperforms my top of the line 2017 15 inch MBP with discrete GPU and maxed out memory & SSD
here’s the thing - the M1 is for me fast enough - it’s made an at times frustrating edit experience enjoyable. I sold my Mac mini & eGPU. It covered my MBA M1 expense with enough left over for a caldigit thunderbolt dock and an M1 Mac mini for the wife.
it doesn’t matter to me if there is still a better Intel based option - the M1 machines are plenty enough for my needs right now and less frustrating despite the Bluetooth issues.
To be fair, it's not like Apple didn't do this exact same thing for literal years. I don't think Intel is doing it as well as the I'm a Mac/I'm a PC ads did, but it's not like they're stooping to lows that Apple hasn't.
these cheap ads feel like they are from 2004.
With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision.
In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's M1 Mac lineup. An ad this week, for example, points out the gaming capabilities of Intel chips. Intel mentions Rocket League, a game that is not available on Apple's platform.
An ad from last week highlighted by 9to5Mac points out the lack of a touchscreen on Apple's Macs. "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device," reads Intel's tweet.
Intel's tweets link to a video from YouTuber Jon Rettinger demoing laptops equipped with Intel chips and comparing them to the M1 Macs.
Apple's M1 chips received a lot of attention at launch due to their impressive speed and power efficiency, which is not matched by Intel chips. Earlier this week, Intel launched a series of "carefully crafted" benchmarks designed to prove that Intel's 11th-generation processors are better than the M1 chips, but the benchmarks were designed to favor Intel machines and were described by Apple columnist Jason Snell as "M1-unfriendly."
Intel's anti-Apple advertising is likely just getting started, as Apple plans to be largely free of Intel chips within a two year period. Apple is transitioning its entire Mac lineup to Apple silicon chips, with the MacBook Pro and iMac set to be refreshed next.
Article Link: Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings
Thanks for the laughs.
With the launch of the M1 Macs last November, Apple officially began its transition away from Intel's chips, and it's clear from Intel's latest advertising campaign that the company is feeling threatened by Apple's decision.
In ads shared on Twitter, Intel has been highlighting the shortcomings of Apple's M1 Mac lineup. An ad this week, for example, points out the gaming capabilities of Intel chips. Intel mentions Rocket League, a game that is not available on Apple's platform.
An ad from last week highlighted by 9to5Mac points out the lack of a touchscreen on Apple's Macs. "Only a PC offers tablet mode, touch screen and stylus capabilities in a single device," reads Intel's tweet.
Intel's tweets link to a video from YouTuber Jon Rettinger demoing laptops equipped with Intel chips and comparing them to the M1 Macs.
Apple's M1 chips received a lot of attention at launch due to their impressive speed and power efficiency, which is not matched by Intel chips. Earlier this week, Intel launched a series of "carefully crafted" benchmarks designed to prove that Intel's 11th-generation processors are better than the M1 chips, but the benchmarks were designed to favor Intel machines and were described by Apple columnist Jason Snell as "M1-unfriendly."
Intel's anti-Apple advertising is likely just getting started, as Apple plans to be largely free of Intel chips within a two year period. Apple is transitioning its entire Mac lineup to Apple silicon chips, with the MacBook Pro and iMac set to be refreshed next.
Article Link: Intel's Anti-Mac Ad Campaign Highlights M1 Shortcomings