Intel's Latest PC vs. Mac Ad Involves a 'Social Experiment' With Apple Fans

[Unregistered 4U]

Takes two to tango. I understand moving your codebase forward with apps, etc... but you can't expect every developer to reprogram their entire game 10-15 year old game because you decided to drop a codebase. 0 reason why our macs can't also support 32bit apps. 0....

That’s not being committed to “gaming”, though, that’s committing to “backwards compatibility”. It wasn’t just games that broke, it was everything 32-bit. Companies that were actively making money on the Mac at the time and finding value in continuing to sell to those customers, updated, including a few of the games.

There IS a reason why an Intel Mac running the latest OS on top of a CPU with 32 bit execution engines, can’t support 32-bit apps. You don’t like it, sure, but it’s a reason. I can acknowledge there’s a reason without having to like it.

 

[elvisimprsntr]

Intel is still upset that Apple wouldn't put the "Intel Inside" sticker on the palm rest.

 

[Sophisticatednut]

I would like to see this new world order espoused by Apple become more mainstream. A future where nobody builds their own PCs anymore because the performance hit from not using an integrated chipset is simply too great to ignore.

Picture a scenario where the big PC manufacturers each have their own custom silicon and companies selling standalone processors and graphics cards have no place in this new world order.

Either Intel adapts, or they can go join the likes of blackberry and Nokia in the annuls of history.

I can dream…

I hope your kind will become extinct and never get in power. People like you are why apple have fallen from grace.

you know what I could do with a Mac pro from 2012? Still put in a modern GPU.
more storage, I can even upgrade it with a PCIe SSD making it able to absolutely slaughter the 2019 Mac Pro you buy for 6K

 

[petvas]

Intel today shared a new ad titled Breaking the Spell: Social Experiment. In the four-minute video, Intel invites 12 supposed Apple fans to a focus group showcasing features of "upcoming devices" that were, in fact, PCs that are already on the market. The ad was spotted earlier by French website MacGeneration.

The video starts out by saying that many Apple fans only care about Apple products, and Intel attempts to change that viewpoint. The supposed Apple fans are ushered into a room that looks similar to an Apple Store, creating the impression that they are being shown new Apple products, but the devices are actually PCs powered by Intel processors.

According to Intel's Ryan Shrout, the ad features each participant's "real" reactions instead of scripted ones. "It's surprising to see how many people that utilize tech still don't know the capabilities of the PC," he said in a tweet.

The ad is part of Intel's #GoPC marketing campaign that it launched last year after Apple started transitioning to custom Apple Silicon chips in Macs. Intel even recruited former "I'm a Mac" actor Justin Long for some of the ads.

Article Link: Intel's Latest PC vs. Mac Ad Involves a 'Social Experiment' With Apple Fans

What an awful ad. It is full of lies and shows how desperate Intel is. In the ad Intel doesn't of course show how well all these products really work. How cool the CPU stays and how often a typical user would experience issues with drivers, Windows and the devices itself. If I were Apple I would be laughing at Intel now.

 

[Abazigal]

I hope your kind will become extinct and never get in power. People like you are why apple have fallen from grace.

you know what I could do with a Mac pro from 2012? Still put in a modern GPU.
more storage, I can even upgrade it with a PCIe SSD making it able to absolutely slaughter the 2019 Mac Pro you buy for 6K

And some people are reporting that the M1 chip runs rings around their 2019 Mac Pro’s for video editing.

You know what I also can’t do with a modern CPU?

Shove it into the modern iMac form factor.

Design is why Apple continues to be as successful as they are today, and why I believe Apple will go on to be successful for a good long time to come.

 

[maxoakland]

It surprises me how desperate Intel is to discredit the M1 chip. It goes to show how powerful Apple has become and how much of a threat they consider ARM

They're trying to prevent other companies from switching to ARM chips like Apple did

To be honest, I think it makes them look weak and petty

 

[Michael Scrip]

In my opinion Intel are not worried and the reason they keep on having a go at Apple is so consumers do not get the impression that Apple is better than them.

My reasoning on this is based upon how trademarks are treated. If a companies trademark is used by another company or an individual, it is up to the trademark holder to protect their trademark and if they do not, they can lose their trademark. Intel are acting in a very similar way in my view. If they keep quiet and allow Apple and their supporters to make claims of how good their CPU's are, consumers could view Intel's silence as a form of defeat. Intel making ads about Apple is their way of protecting Intel's CPU's. If they were to keep quiet, they loose the right to say how good their CPU's are. That's my view on how i see it.

Ah I see. It's a messaging play. Well I hope it works out for them.

I just find it funny that Intel... the chipmaker... is focusing so heavily on aspects of a device that they don't have anything to do with... like touchscreens, convertible designs, RAM sockets, etc.

You'd think this commercial would be from Dell, HP, or Lenovo. You know... the PC makers. Instead... it's from Intel... who makes just one component inside the device.

And Intel didn't say anything about horsepower, efficiency, or battery life in these devices... things that can be directly related to their processor.

So going back to your comment... did Intel protect their CPUs? It just seems like they're saying "look at all the cool stuff a Windows laptop can do" rather than "our processors are better than Apple's processors"

Personally... I'm buying an M1 Macbook Air because of stellar battery life, excellent performance, no fans, and integration with my existing Apple products.

None of those things were addressed in this commercial.

And I'm a Windows user. This will be my first Mac!

 

[huge_apple_fangirl]

I just find it funny that Intel... the chipmaker... is focusing so heavily on aspects of a device that they don't have anything to do with... like touchscreens, convertible designs, RAM sockets, etc.

You'd think this commercial would be from Dell, HP, or Lenovo. You know... the PC makers. Instead... it's from Intel... who makes just one component inside the device.

When OEMs sell more PCs, Intel wins too. Intel is one of the stewards of the PC ecosystem; in fact they are far more profitable than any of the OEMs. By making ads that highlight the benefits of specific PCs (like the ASUS dual screen), they strengthen their relationship with their partners by giving them free advertising dollars. That’s something that AMD isn’t able to do for OEMs.

Remember, Apple isn’t the only one hurt by Intel’s failure to meet deadlines- all the OEMs were. Apple is just the only one who has the capabilities to leave. This ad highlights (to partners) the benefits of sticking with Intel, as well as the perils of leaving. Because Apple, who is still technically a customer of Intel, has been completely thrown under the bus for releasing non-Intel computers, even though they still use Intel parts in some Macs, buy Xeons for their cloud servers, and have gone out of their way not to attack Intel during the transition.

 

[Mainsail]

I agree, Apple is horrible at marketing. Their marketing doesn't work on anyone I know. Apple fans especially don't pay any attention to the way Apple presents their products. You'd think people under some "spell" would spend an inordinate amount of time looking at the Apple website and watching/reading all the promotional materials to hype themselves up, or walk into a carefully curated Apple Store to run their fingers over the new hardware with an almost subconscious longing, but nope. I just never see that behavior. Apple should try harder at getting the word out about the magical irresistible wonder of their amazing, unbelievable, insanely great products, I guess. Should they call Bose for pointers maybe?

It seems unlikely that Apple became the most valuable company in the world with one of the most valuable brands in the world and a loyal customer base purely from slick marketing techniques designed to mesmerize consumers.

Apple's has some strategic advantages in the consumer space that lead to a superior customer experience. Tight integration between and across devices. Optimized hardware and software working together. Control over supply chain. Seriously, we can't just chalk up decades of success to slick ads and stupid consumers.

Apple is not perfect. They have blunders from time to time. But, overall, they have an amazing record of success in delivering quality products people love with overall high ratings for customer satisfaction.

 

[Unregistered 4U]

When OEMs sell more PCs, Intel wins too. Intel is one of the stewards of the PC ecosystem; in fact they are far more profitable than any of the OEMs. By making ads that highlight the benefits of specific PCs (like the ASUS dual screen), they strengthen their relationship with their partners by giving them free advertising dollars. That’s something that AMD isn’t able to do for OEMs.

The thing is, though, Intel isn’t calling out any OEM’s, so it’s not really free advertising. I mean, it doesn’t do any of them any good for Intel to just say, “Computers other than Apple’s exist!” They feel completely comfortable mentioning only ONE OEM in that commercial, Apple.

 

[jz0309]

Ah I see. It's a messaging play. Well I hope it works out for them.

I just find it funny that Intel... the chipmaker... is focusing so heavily on aspects of a device that they don't have anything to do with... like touchscreens, convertible designs, RAM sockets, etc.

You'd think this commercial would be from Dell, HP, or Lenovo. You know... the PC makers. Instead... it's from Intel... who makes just one component inside the device.

And Intel didn't say anything about horsepower, efficiency, or battery life in these devices... things that can be directly related to their processor.

So going back to your comment... did Intel protect their CPUs? It just seems like they're saying "look at all the cool stuff a Windows laptop can do" rather than "our processors are better than Apple's processors"

Personally... I'm buying an M1 Macbook Air because of stellar battery life, excellent performance, no fans, and integration with my existing Apple products.

None of those things were addressed in this commercial.

And I'm a Windows user. This will be my first Mac!

Dell, HP etc do actually compete with Apple, but they are not getting Apple's marketshare "back", what I mean is that Apple had 7 or 8 or whatever percentage of marketshare and the Dell, HP might claim some 0.1 or so % but nothing big from Apple. Intel on the other hand is losing that 7 or 8 % of THEIR revenue flat out, and, they are worried that the other OEMs might go down the ARM route ... and Intel would not do something similar with AMD cause while they compete directly, they are still in the x86 camp, for now ...
So Intel is protecting x86, nothing more ... I do think they are comical in their approach though.
The MB Air is a fantastic machine! I truly enjoy when after full charging it says ~ 20hrs of battery life left

 

[VictorWhiskey]

then you don't have a MacBook, or you do and it's like a 2012 lol. Sorry but I stream to twitch on my MacBook and it doesn't make a sound so calling bs on that one :/

Please refer to https://forums.macrumors.com/thread...eriment-with-apple-fans.2315381/post-30392252

 

[vir]

I was there once.

 

[Abazigal]

Ah I see. It's a messaging play. Well I hope it works out for them.

I just find it funny that Intel... the chipmaker... is focusing so heavily on aspects of a device that they don't have anything to do with... like touchscreens, convertible designs, RAM sockets, etc.

You'd think this commercial would be from Dell, HP, or Lenovo. You know... the PC makers. Instead... it's from Intel... who makes just one component inside the device.

And Intel didn't say anything about horsepower, efficiency, or battery life in these devices... things that can be directly related to their processor.

So going back to your comment... did Intel protect their CPUs? It just seems like they're saying "look at all the cool stuff a Windows laptop can do" rather than "our processors are better than Apple's processors"

Personally... I'm buying an M1 Macbook Air because of stellar battery life, excellent performance, no fans, and integration with my existing Apple products.

None of those things were addressed in this commercial.

And I'm a Windows user. This will be my first Mac!

Intel isn’t able to directly tout the benefits of their own processors because that’s precisely the area they are lagging behind Apple in. It’s also ironic that the PC-specific features they are trying to tout isn’t even standard across the PC line. Not every windows laptop sports a touchscreen, nor is the ram always readily accessible / swappable etc.

If I wanted to do advertising for M1 Macs, it would be all too easy. Show a user with an M1 MBA clocking 9 hours of zoom using AirPods Max, with a subtle nod towards the bottom of the laptop remaining icy-cool to the touch all this while.

Show how the M1 chip enables the ultra-thin form factor of the imac and how it excels in environments where a bulkier desktop PC may be impractical.

Show how the entry level Mac Mini speeds through demanding tasks like export video in FCP compared to more expensive windows desktops running adobe premeire.

Show a lecturer with an M1 iPad Pro walking around a room while annotating on documents in notability.

Show a photographer airdropping videos to his Mac to work on.

You won’t be disappointed with your M1 Mac, regardless of whatever model you end up opting for.

 

[Sophisticatednut]

And some people are reporting that the M1 chip runs rings around their 2019 Mac Pro’s for video editing.

You know what I also can’t do with a modern CPU?

Shove it into the modern iMac form factor.

Design is why Apple continues to be as successful as they are today, and why I believe Apple will go on to be successful for a good long time to come.

Indeed it does, you know why? Intel macs use 5-10+ old teleology.
You know what you can’t do with a modern CPU or GPU? Put it in a Mac Pro because apple stops you to excercise any form of freedom

Ah I see. It's a messaging play. Well I hope it works out for them.

I just find it funny that Intel... the chipmaker... is focusing so heavily on aspects of a device that they don't have anything to do with... like touchscreens, convertible designs, RAM sockets, etc.

You'd think this commercial would be from Dell, HP, or Lenovo. You know... the PC makers. Instead... it's from Intel... who makes just one component inside the device.

And Intel didn't say anything about horsepower, efficiency, or battery life in these devices... things that can be directly related to their processor.

So going back to your comment... did Intel protect their CPUs? It just seems like they're saying "look at all the cool stuff a Windows laptop can do" rather than "our processors are better than Apple's processors"

Personally... I'm buying an M1 Macbook Air because of stellar battery life, excellent performance, no fans, and integration with my existing Apple products.

None of those things were addressed in this commercial.

And I'm a Windows user. This will be my first Mac!

they did. These are things laptops that don’t use and M1 chip can’t do. That is the superiority of intel chips as they are in superior products and incentivize customers to buy anything that isn’t a Mac.

it’s better they buy an AMD computer that use intel components or SSDs than a Mac that physically can’t use them

 

[vir]

Intel supports more apps.

 

[Rowdy07]

Watching it now and I’m not learning anything new. I know all this stuff exists. I don’t want it and even if I would be interested in any of these features it’s not worth the stress when your shinny new laptop becomes a worthless piece of garbage after 6 months.

I find the advert insulting. Oh wow. Like we’re all idiots living in a bubble and don’t know what else is on the market.

You think they’re aiming this at tech nerds on MR?

 

[BigPotatoLobbyist]

Ah I see. It's a messaging play. Well I hope it works out for them.

I just find it funny that Intel... the chipmaker... is focusing so heavily on aspects of a device that they don't have anything to do with... like touchscreens, convertible designs, RAM sockets, etc.

You'd think this commercial would be from Dell, HP, or Lenovo. You know... the PC makers. Instead... it's from Intel... who makes just one component inside the device.

And Intel didn't say anything about horsepower, efficiency, or battery life in these devices... things that can be directly related to their processor.

So going back to your comment... did Intel protect their CPUs? It just seems like they're saying "look at all the cool stuff a Windows laptop can do" rather than "our processors are better than Apple's processors"

Personally... I'm buying an M1 Macbook Air because of stellar battery life, excellent performance, no fans, and integration with my existing Apple products.

None of those things were addressed in this commercial.

And I'm a Windows user. This will be my first Mac!

It’s because Intel et. Al actually see macs as a threat to their market share. Gone are the niche days, and the lower cost, relatively high performance and low watt draw don’t help.

 

[laptech]

It’s because Intel et. Al actually see macs as a threat to their market share. Gone are the niche days, and the lower cost, relatively high performance and low watt draw don’t help.

Lower cost!!?? what world are you living in?? Apple macs are still very expensive compared to their Intel counterparts. Even the lowest priced mac mini which does not come with a screen I can purchase a complete Intel based computer (screen, keyboard, mouse) cheaper.

If someone who does not have a computer wants to experience the interent, gaming, office applications, communicating to friends and family and they are on a budget, they will never purchase and Apple computer because for what limited requirments they need an Apple computer is way to expensive.

People need to stop and think that Apple is not just in the US, it is worldwide and outside of the US, Apple macs are very expensive when compared against Intel machines. This is why Apple will never be able to compete with Intel because for the price of a cheap base unit Apple mac mini (no screen), a person can purchase a complete Intel machine, screen and all for cheaper than Apples cheapest mac. It is therefore a no brainer why people purchase Intel instead of Apple. Now in the US, this could be totally different because Apple can compete with Intel on an even level (no extra taxes or fees to pay unlike they do with international customers).

For example, and it's the easiest to do, I went to Apple's UK website to look at the prices of their base mac models:

Base model 24inch iMac - £1249
Base model 27inch iMac - £1799
Base model mac mini - £699 (remember these do not come with a screen as standard)
Base model Mac Pro - £5499 (remember these do not come with a screen as standard)

Yes people will quote the hardware specs of the machines and yes the machines do have good specs BUT at the end of the day, in my opinion the majority of computer buyers are not looking for such high specs for their basic needs and this is where the problem lies, Apple do not cater for the basic needs of computer buyers outside of the US. They over spec their machines and put a high price on them. Dell, HP and Asus can all provide decent spec'd machines for a computer buyers basic needs that are a fraction of the cost of Apple's.

Again, as this post relates to Apple outside of the US, companies and business look for cost savings and unless there is a specific requirement to use a Apple MAc, a company will purchase the cheaper option which happens to be an Intel machine. Apple will never ever be able to compete with Intel when it comes to international customers because their prices are too high. Inside the US there will always be a power struggle between Apple and Intel but outside of the US, Intel knows it will never be beaten.

 

[Abazigal]

People need to stop and think that Apple is not just in the US, it is worldwide and outside of the US, Apple macs are very expensive when compared against Intel machines. This is why Apple will never be able to compete with Intel because for the price of a cheap base unit Apple mac mini (no screen), a person can purchase a complete Intel machine, screen and all for cheaper than Apples cheapest mac. It is therefore a no brainer why people purchase Intel instead of Apple. Now in the US, this could be totally different because Apple can compete with Intel on an even level (no extra taxes or fees to pay unlike they do with international customers).

The counter-argument to this point is that the only way to avoid competing directly with Apple is to target the lower-end segment of the market, which is in itself a catch-22 when you consider that Apple also sells pretty affordable iPads for people who want a "computer" just for internet browsing and don't really want to contend with the complexities of a desktop OS.

And someone who buys a $500 laptop was never Apple's target market in the first place, so can we say that Apple has lost a sale to Intel when they never had it to begin with?

Apple is not stupid. Their products are not cheap, but I think that you will find that they are actually pretty reasonably priced for what you get. And now that they use their own processors, Apple doesn't need to pay Intel, allowing them to pocket the difference, while other OEMs continue to make razor-thin margins on their products due both due to higher component prices and their inability to charge too high a price (which in turn raises questions about their long-term sustainability). And the more Apple products you own, the more they play well together, and the more value the customer derives from using them, and the less they will consider non-Apple options in the future.

Apple is focused on selling experiences to consumers, made possible by their control over hardware, software and services. I believe that moving forward, Apple's ecosystem growth will only continue to burgeon. Leverage on the 1 billion+ iPhone users in the market today, and continue to market additional services and hardware to them, one of which is the Mac. At the same time, Apple can then leverage their high-margin services to run with more aggressive pricing on all the other Apple devices, which only ends up boosting demand.

 

[laptech]

The counter-argument to this point is that the only way to avoid competing directly with Apple is to target the lower-end segment of the market, which is in itself a catch-22 when you consider that Apple also sells pretty affordable iPads for people who want a "computer" just for internet browsing and don't really want to contend with the complexities of a desktop OS.

And someone who buys a $500 laptop was never Apple's target market in the first place, so can we say that Apple has lost a sale to Intel when they never had it to begin with?

Apple is not stupid. Their products are not cheap, but I think that you will find that they are actually pretty reasonably priced for what you get. And now that they use their own processors, Apple doesn't need to pay Intel, allowing them to pocket the difference, while other OEMs continue to make razor-thin margins on their products due both due to higher component prices and their inability to charge too high a price (which in turn raises questions about their long-term sustainability). And the more Apple products you own, the more they play well together, and the more value the customer derives from using them, and the less they will consider non-Apple options in the future.

Apple is focused on selling experiences to consumers, made possible by their control over hardware, software and services. I believe that moving forward, Apple's ecosystem growth will only continue to burgeon. Leverage on the 1 billion+ iPhone users in the market today, and continue to market additional services and hardware to them, one of which is the Mac. At the same time, Apple can then leverage their high-margin services to run with more aggressive pricing on all the other Apple devices, which only ends up boosting demand.

The content of this post is only relevant to the US in my opinion because as I have already stated, outside of the US Apple computers are very expensive compared to their Intel counterparts. Outside of the US, Intel rein supreme against Apple and they will always rein supreme against Apple due to the high levels of price differences between an Apple computer and a x86 Intel based computer.

I live and work outside of the US thus everything I say is based on that. It's a fact of economics, when a corporation wants to build a new factory or a new building, they do so with the lowest cost in expenditure possible and the cost of out fitting the building with IT plays a big role in it. If it's been worked out that the building or factory needs to be out fitted with 300 computers, do they purchase Apple computers or do they purchase Intel based computers. The costs of the machines from Apple and others are looked into and I can tell you from personal experience, Apple is never given any thought because the cost of their computers are too expensive.

In my 30 years plus of being involved in the IT/electronics manufacturing industry the only time I have ever seen an Apple Mac used in this industry is either in the companies R&D department or one machine in an office that is used to interact with customers and/or clients that only use Apple macs in their business.

Over the continuing years of my life I have heard time and time again of people wanting to purchase an Apple mac as their home computer but they cannot because the machines are too expensive and thus they end up purchasing a much much cheaper Intel based computer and this still goes on today. Outside of the US Apple desktop computers are expensive and until that changes, consumers and businesses will continue to purchase Intel based computers making Intel rein supreme.

 

[ErikGrim]

I think you completely misunderstood what I said.
Intels latest integrated GPU and M1 GPU are less powerful than a GTX 690 or close to a gtx480.

iMac 2020( discontinued) have the power of a 5 year old chip. iMac M1 have the power of a 11 year old dedicated chip

View attachment 1858055View attachment 1858070the only Mac you can change the GPU in is a 6K monster

No, I completely caught you out in being disingenous: The iMac 2020 is far from discontinued. Also disingenuous is comparing "power" between the top of the line giant powerhungry multi-fan cards thinking they represent the "year" of any video card lineup. That's far from anyone but a sliver of a niche's concern.

 

[BigPotatoLobbyist]

Lower cost!!?? what world are you living in?? Apple macs are still very expensive compared to their Intel counterparts. Even the lowest priced mac mini which does not come with a screen I can purchase a complete Intel based computer (screen, keyboard, mouse) cheaper.

If someone who does not have a computer wants to experience the interent, gaming, office applications, communicating to friends and family and they are on a budget, they will never purchase and Apple computer because for what limited requirments they need an Apple computer is way to expensive.

People need to stop and think that Apple is not just in the US, it is worldwide and outside of the US, Apple macs are very expensive when compared against Intel machines. This is why Apple will never be able to compete with Intel because for the price of a cheap base unit Apple mac mini (no screen), a person can purchase a complete Intel machine, screen and all for cheaper than Apples cheapest mac. It is therefore a no brainer why people purchase Intel instead of Apple. Now in the US, this could be totally different because Apple can compete with Intel on an even level (no extra taxes or fees to pay unlike they do with international customers).

For example, and it's the easiest to do, I went to Apple's UK website to look at the prices of their base mac models:

Base model 24inch iMac - £1249
Base model 27inch iMac - £1799
Base model mac mini - £699 (remember these do not come with a screen as standard)
Base model Mac Pro - £5499 (remember these do not come with a screen as standard)

Yes people will quote the hardware specs of the machines and yes the machines do have good specs BUT at the end of the day, in my opinion the majority of computer buyers are not looking for such high specs for their basic needs and this is where the problem lies, Apple do not cater for the basic needs of computer buyers outside of the US. They over spec their machines and put a high price on them. Dell, HP and Asus can all provide decent spec'd machines for a computer buyers basic needs that are a fraction of the cost of Apple's.

Again, as this post relates to Apple outside of the US, companies and business look for cost savings and unless there is a specific requirement to use a Apple MAc, a company will purchase the cheaper option which happens to be an Intel machine. Apple will never ever be able to compete with Intel when it comes to international customers because their prices are too high. Inside the US there will always be a power struggle between Apple and Intel but outside of the US, Intel knows it will never be beaten.

Lol look dude I live in the US and the US has a ****load of money and a sizable population in the 330 millions (ish). Yes Macs are relatively competitive here after the M1 release. No I’m not going to start writing comments on this ****ing forum with a ****ing asterisk for the sad people living in the United Kingdom of Liocense Mate or a former penal colony, those two are the primary addition to American readership. Canada too obviously but they ought to be annexed by now.

To finish the KO here; people not looking for high “specs” per se though affluent enough to afford a Mac — with a desire to own a premium laptop which had actually grown some recently — are going to be pleased by the relative pixel density and battery life on an M1 MacBook Air. Or how fast Chrome loads. Modal Apple Demographic or Possibly Apple Demographic types prioritize that ****, and it aces those.
I’m sure outside the US the tech industries don’t like Macs due to the cost and relative incomes, yes, I believe that and I’m glad to be blunt, because a world where iOS and MacOS own premium markets or workforce tools any more than they already do the former is bad. But the workforce part with Macs is real in the US tech industry. Why do you think WSL was created? Just Microsoft ****ing with Linux for fun? Just to enhance the existing experience? Lol.

As for “beaten” — Apple can still increase their relative market share above today’s levels and probably will in other countries. You’re naive if you think intel isn’t increasingly alarmed given Apple already own half of the premium laptop market and macOS market share has grown from near-death in the mid 00’s to the teens or 25%+ in some countries by now, per various web use reports. Intel wants profit, not just market share. Do you want to know what Apple sold for $1000 in the MacBook Air or for $699 in the Mini prior to the M1 SOC? It tells you a great deal about the costs of Intel chips even en masse, as would a comparison with Ryzen chips in some laptop models offering the choice. While Apple will still be premium, cutting that fat from the meat is rather advantageous because they can offer massively superior performance and efficiency than previous price tiers - for laptops this is valuable in particular which is probably why this is seen as an aloof comment, you may buy & care for desktops moreso than mobile products.

 

[Sophisticatednut]

And some people are reporting that the M1 chip runs rings around their 2019 Mac Pro’s for video editing.

You know what I also can’t do with a modern CPU?

Shove it into the modern iMac form factor.

Design is why Apple continues to be as successful as they are today, and why I believe Apple will go on to be successful for a good long time to come.

And still the M1 Mac is a piece of golden turd if you want to play games. I can’t use an external GPU.

the CPU is most of the time redundant if you play games and use your computer for fun.

 

[Abazigal]

And still the M1 Mac is a piece of golden turd if you want to play games. I can’t use an external GPU.

the CPU is most of the time redundant if you play games and use your computer for fun.

The target market for a MBA doesn’t own, much less care about support for e-GPUs.