So basically...don't believe anything he's saying?
I have no reason to take his critiques seriously. A problem with write-ups like this is that people are letting formatting and organization decide the voracity and weight of criticisms. It's the power of press, which is only being emulated here on Medium. This person has absolutely zero reputation with me. Why would I trust them?
In reality, I have no idea how much of this stranger's views align with mine, and much of what I read in this article is purely a matter of opinion which he attempts to validate by providing an extremely narrow view of reality that supports his opinions as though it was the entire world of facts. For example, he cites watch sizing that is only relevant for a small portion of the wearables market, mainly those interested in oversized watches, but, proceeds to frame it as though it was the only accepted preference that exists at all. That's purely ridiculous and counter to reality, especially when you realize what he says completely excludes women and their fashion trends.
This is no better than any other random jerk's opinions except that it's laid out more nicely so you're more likely to buy into it without thinking for yourself.
And that is my recommendation. Stop reading internet opinions about the product and form your own. If your reasoning is that you can't decide if you want to buy in early, or you're trying to justify your pre-order after the fact? Dude... just don't buy it. Watches/wearables are far, far, FAR too personal a product to defer all of this opinion forming to others.
See what others are doing, sure but, you're best focusing on the low detail, high positivity expression such as look-book type posts (i.e. pinterest) and people saying reasons why they like it. You don't need a perfect product to be happy, you just need one that ticks enough of your satisfaction boxes. Negatively framed "critiques" serve no real purpose beyond making products you're clearly interested in seem less awesome than you're bound to find them yourself in the end anyway.