This makes sense for Apple. I used to have the latest iPad, mac, iPhone, apple watch, apple tv & wireless router. I used to read mac rumors and related sites every day, and manage all the family members' accounts and devices. Was an Apple enthusiast and advocate from 2006 - 2018, first in line for an iPhone one year, you get the point. I've been migrating to the non-Apple offering over the last two years and it's only gotten better w/ each transition. MacOS to windows 10 is excellent, Apple Music to Spotify has been a treat. Skipped on the homepod as Alexa & Google have been fantastic and easier to integrate w/ a smart home, but the mobile experience with Apple's iPhone and iPad are something I haven't parted with yet. Chrome's lack of a bookmark bar on iOS is one of the reasons I'm keeping w/ iOS devices. Apple's ecosystem used to be cool, now it just feels limiting. Google in no way has it perfect. I find flaws daily with Google's services and daily w/ Apple's. As soon as my iPhone 8 and 9" iPad pro don't get the latest version of iOS, I'll go Andriod and see how much / if I miss Apple's products and services.