I'm so mad. I didn't realize I had my Apple TV 4K on Auto-Update. It just updated and I'm fuming.
I have over 800 PURCHASED movies on iTunes, so I have a big dog in this fight. And I have to say, this new update is horrible. The biggest gripe I actually have, to pile on to what everybody else has said, is the lazy and generic new UI. I perused the iTunes Movie store every week to see what discounts and promos they offered (for example, $4.99 movies to own). Now everything is unclear and kind of mashed together. And what's with the lack of a dedicated page for each movie? That's what pissed me off the most! As the "owner" of 800 movies, I enjoyed going through my collection like it was a virtual library and being able to click on a movie and see all the important info at a glance: Cast, Director, year, length, reviews, etc etc.
Now it's just... gone. You must click within the scrubber to bring up a condensed version that lacks so much info.
Apple, you keep doing **** like this and you're gonna lose me. And I've been a loyal customer for years. Enough is enough, respect your customers!