Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I get the idea of licensing technologies.

Like if Apple would license H1/H2 technology to Sony to include in their noise canceling headphones.

Licensing is one thing that many companies do. It’s a common practice.

But this isn’t that.

What the EU is mandating that Apple give away technology to others. Technology that Apple developed over years. This is what Apple is upset about. The EU is basically telling them their innovation must be given to others automatically. In other words, they are telling Apple to stop innovating because it hurts consumers.

That makes no sense.

Would they tell Sony to give Apple their noise cancellation technology?

Would they tell Bose or Sennheiser to give Apple their sound profiles?
 
When eu requested iPhones to have usbc everyone stated they were doing the best thing for Apple little did they know this would be the end result
 
At the expense of taking Apple’s intellectual property away from them. Should Bose and Sony be required to give their proprietary audio profiles to Apple for use in AirPods?
Apple doesn’t have to sell their products on Eu markets. They can withdraw. But if they want to continue to sell their phones in EU they hve to agree to european rules. it is that simple.
 
This is not a free market. Apple should not be forrced to support a clock they didn't develop. Ridiculous!
And you should not have stickers everywhere that the drink inside a cup is hot but your country set those rules and if I want to sell my european coffee on your market, I have to write down those stupid memos and destroy a nice design and my IP.

Ps. It’s a free world. Apple can easily just return back to US. Android phones are not so bad and at least they have some real intelligence to it and not some fancy AI ads describing how amazing Siri will be just to sell iphone 16 and after teo months decide that Siri will be upgrade with ios19 or 20 or maybe never 😂


😂😂😂 maybe in 2030 or smth
 
Last edited:
  • Like
Reactions: SBlue1 and jamajuel
The world is going back to the way of trading blocks. EU is just trying leverage what it has - a large market.
 
  • Like
Reactions: jamajuel
The world is going back to the way of trading blocks. EU is just trying leverage what it has - a large market.
You mean to say what it still has - a large market that can still afford to spend money on gadgets.

It is important to understand that the Fed is still the only real money emission center so the standards of living in the EU is severely dependent on the loans from the Fed(essentially funded by the US tax payers). The reason the EU bureaucrats are feel emboldened to go against Trump is because they understand that US president has no control over the Fed and as a matter of fact the EU tried to get the Fed out of the US jurisdiction in 2010(Strauss-Khan case).
 
Great. Let other products compete inside apples walled garden. As someone who switched over to android I hate that my ultra watch is now useless. I would've bought a non apple watch earlier if it's available.
 
True monopoly power only exists in the form of the state. Their regulations and laws actually make it easier to hold on to a monopoly, because compliance costs $x instead of x% of your business's size/revenue/profits. If the market were truly free, larger companies would have to keep up with their smaller competitors in terms of serving customer desires, or they'd have their lunch eaten.

Also, trying to break up a duopoly by forcing one side to turn into the other makes no sense. It's like trying to break up the Coke/Pepsi duopoly by forcing Pepsi to use the Coke formula.
I guess that if you’re going to self define what a monopoly is, that this legislation is going to be very tricky to comprehend.
 
EU has nothing else to do than make life harder for everyone. This is only one example from an increasingly central planning government (which we did not elect) :rolleyes:
You don’t have elections in Sweden?

Of course you do, and as a result of this your government chose a minister to represent Sweden in the EU Commission. Her name is Jessika Roswall.

At every stage of EU decision making lies a democratic process, that you choose to deny it isn’t their fault.

 
  • Love
  • Like
Reactions: SBlue1 and hagar
Can EU also require apple watch to work with android?

also, can EU require apple to bring multiple users to iOS?

thank you
No. Apple don’t have a monopoly on smart watches. They cannot be forced to change it in any way.

No. All the EU can do is prevent Apple from gaining a stronger foothold in other markets (Bluetooth headphones) by locking down iOS to those products.
 
Yes, Apple is a business not a nonprofit. And you can now do literally all of those things.

Interoperability isn’t the main problem here. As I’ve said in other comments, the EU is requiring that Apple give away to its competitors any new features it develops immediately upon release. Do you think Apple would have spent the time and effort developing AirPods, eg, if any other company could immediately copy every one of its features and commoditize the market? The rule would be the end of Apple’s iPhone business, full stop. And all Apple users—most of whom don’t live in the EU and have had no say in this—will suffer the consequences.

Apple could have sold 25% of the AirPods they have sold and they would still have done it. Apple isn’t operating on slim margins.
What consequences exactly? More options? Sounds terrible.
 
  • Like
Reactions: SBlue1
Why bother giving them ANY iPhone? Just pull out of EU market at this rate Jesus. And then slap a 2000% tariff on all goods imported from EU.
Tell me you don’t understand how tariffs work, without saying you don’t understand how tariffs work. Have Trump brainwashed all you Americans? Don’t you learn about macroeconomics in school?

Secondly don’t Americans understand how many consumers there are in EU? We are roughly 100 millions more people in Europe compared to the US or 40% more if you prefer it that way. EU is a huge market and it would hurt Apple considerably to withdraw from the EU.
 
Tell me you don’t understand how tariffs work, without saying you don’t understand how tariffs work. Have Trump brainwashed all you Americans? Don’t you learn about macroeconomics in school?

Secondly don’t Americans understand how many consumers there are in EU? We are roughly 100 millions more people in Europe compared to the US or 40% more if you prefer it that way. EU is a huge market and it would hurt Apple considerably to withdraw from the EU.

Don’t all people in important roles act like toddlers? Why wouldn’t Apple do this?
Why stop at 2000% why not a kakillion percent? That will show them.
 
  • Like
Reactions: SBlue1
Your ignorance is astounding. Europe has a ton of technology companies on which US industry depends. Take the case of Apple: without ARM holdings, based in the UK, ASML based in the NL or Zeiss in Germany, there would be no Apple silicon and no iPhone, no iPad, no Apple Watch etc.
Yeah, ARM is in the UK, a UK company. The UK isn't in the EU.

I appreciate that there are many EU-based technology, however the EU doesn't have an Apple, Microsoft, Nvidia, Intel, or Amazon - you know, the major players in their respective industries.
 
  • Like
Reactions: Timpetus
Yeah, ARM is in the UK, a UK company. The UK isn't in the EU.

I appreciate that there are many EU-based technology, however the EU doesn't have an Apple, Microsoft, Nvidia, Intel, or Amazon - you know, the major players in their respective industries.
Like I said, these would be nothing without the underlying European technology they rely on. Not all technology is headline grabbing or glamorous but those unsung companies are also the "major players" in their respective industries.
 
  • Like
Reactions: SBlue1 and d686546s
As if he hasn’t done so already? And EU will announce their own tariffs too. How about 100% tariff on all electronic devices imported from US? iPhone and certain android phone sale on EU would instantly drop to below 1 million. Now let’s slap tariffs against each other until it shuts down global trade between US and the rest of the world.
There wouldn't be many electronic devices imported from the USA. They'd mostly be imported from China.
 
Hey EU, if I wanted an Android phone I would have both an Android phone. Stop telling companies how to develop their products.

They say it’s for user choice but if you don’t like the limitations and privacy features of iOS there’s Android.
 
Ah nice one!!

Remember the return of Pebble smartwatches and their accusation that Apple was blocking third-party smartwatches by all means?

I'm waiting for the day when Apple is forced to allow deep integration of third-party AI assistants like Gemini.

In your face, Apple!! Why did you stop to think different? Allow integration of e.g. ApplePay into Android or Garmin smartwatches?
 
Stop telling companies how to develop their products.
why? isn't it the US being the most over regulated country out there, even Musk was complaining that if he wants to lunch a rocket he must first check the impact of it on the sharks swimming in the ocean and billion other stupid things etc.
and btw the headphones API is the classic Apple thing to just screw all other producers bc there is no reason for it being closed other then just pushing people into buying airpods. If you add on top of that airpods being faulty as hell, you can celarly see why people wants to have more freedom in choosing their gadgets. It's a freaking phone, and all of a sudden it is a phone where you can use only heaphones from the same brand to make it owrk correctly. How stupid it is. Like imagine you buy a microwave but you can only use it to warm up chicken from wallmart bc it would stop working with any other chicken. Don't you see the absurdity of such a stance?
 
  • Like
Reactions: SBlue1 and UliBaer
As I think about it, I wonder if Apple will be able to geofence these features to work only while within the EU. For example, the pebble watch will only be able to respond to notifications while the paired iPhone is within the EU (similar to how the third party App Store works).

Are manufacturers going to support a feature which works only on one region of the world? After all, it makes sense that EU legislation starts and stops at their borders.
 
  • Like
Reactions: surferfb
Of course you do, and as a result of this your government chose a minister to represent Sweden in the EU Commission. Her name is Jessika Roswall.
Ylva Johansson was the minister before. And her background from 1988 to 1991 was for the Left Party – Communists. Which had sometimes above, sometimes below 5% of the Swedish votes. Below 5% blocks a party from having a part in the parliament. So a very fringe party. Dropping below the lower range, she switched to the Social Democrats.
And in the European parliament, Sweden has less than 5% of the ministers.

Jessika Roswall is a much better choice, because she is conservative Moderate Party which is the third largest party.
The second largest Party was blocked the first 4 years (2018-2022), by a coalition by all other parties.

But the point is, we are only allowed to vote for national parties. And for a small state like Sweden <5%, we are a fringe minority. With voters that cannot vote for a proper party/coalition in the European Parliament. Even in EU elections
---

I still believe EU should not dictate what Apple are allowed to do.
If I don't like Apple, nothing is forcing me to stay. I can go back to PCs and choose any other phone brand.
And if european citizens didn't like Apple, we would not purchase their products. Leaving Apple with a choice to either adapt, or ignore us. Simple as that
 
Last edited:
  • Love
Reactions: surferfb
This is targeted, prejudicial economic warfare. If Apple loses this battle, I hope the United States will respond in kind by targeting European companies with like-minded technology sharing laws through Congress or by targeting EU auto, tech, and other industries with insanely high tariffs (who do we know who likes tariffs?) of 1000% or more.

P.S. I actually prefer Spotify's algorithm, so I'd like to see Apple get ahold of its source code ;)
 
  • Like
Reactions: psingh01
why? isn't it the US being the most over regulated country out there, even Musk was complaining that if he wants to lunch a rocket he must first check the impact of it on the sharks swimming in the ocean and billion other stupid things etc.
and btw the headphones API is the classic Apple thing to just screw all other producers bc there is no reason for it being closed other then just pushing people into buying airpods. If you add on top of that airpods being faulty as hell, you can celarly see why people wants to have more freedom in choosing their gadgets. It's a freaking phone, and all of a sudden it is a phone where you can use only heaphones from the same brand to make it owrk correctly. How stupid it is. Like imagine you buy a microwave but you can only use it to warm up chicken from wallmart bc it would stop working with any other chicken. Don't you see the absurdity of such a stance?

When you're launching rockets that has an environmental impact both if something goes wrong during launch (as seen recently with all the airspace closures for space launch debris) and when landing and launching. And there's a public safety implication too. That's a bit different than saying a business has to open up proprietary features to third partys and claim its for consumer choice. That's a bit different and has nothing to do with consumer choice. Most of the rest of the world have very strict regulations for rocket launches and air traffic in general as well for public safety reasons.

The microwave claim doesn't work either because Apple supports many standards that allow their devices to interoperate with GSM networks (including 2G, 3G, 4G and now 5G), WiFi and Bluetooth. They will connect to any of these systems as long as they adhere to the specification no matter who made the product. That's what standards are for.

On the microwave analogy it would be more like Manufacturer A comes up with a solid way to auto identify food based on sensors in a pad put under the plate, sensors inside the oven, and software to always cook it perfectly. Lots of people buy this product because it does a better job with this use case. It can still microwave any food without the pad but without the additional features, and food can still be cooked in other microwave ovens made by others but again not to the same result. Now EU tells Manufacturer A that it is anticompetitive behavior and that they need to share their technology with everyone else so they also can have their food cooked to the same standard.


Also my AirPods aren't "being faulty as hell" and I have no issues with them at all. Do I wish there were some lower cost over the ear AirPods option? Yes.

In addition to the standards Apple offers some proprietary protocols and features within their ecosystem. The reason things like AirPod device auto switching and AirDrop work so well is because Apple controls all the hardware and software. They don't have to worry about compatibility with hundreds of third party accessories, they have to design and test with products they have full control over. Others have tried to replicate many Apple features, but they tend to end up not working very well because some devices do things differently and not all even properly adhere to standards.

Headphones API having no reason not to be open? They switch based on which devices you are using that are logged in with your Apple ID. That's how they know where to switch even in a multi user environment. It's not very easy to open this up. How is a Sennheiser user on Windows going to use Apple ID on a system level? Come up with a bluetooth standard protocol for this in a future bluetooth version and Apple would implement it eventually.

The point is you can buy headphones form Sennheiser, Sony, JBL or whoever and they will work with an iPhone because they use standard protocols with wide industry support. They just won't auto switch seamlessly with other Apple devices like Apples own products do. Yes you can't AirDrop to another platform because that is a feature Apple added in addition to all the other ways of sharing files. If there was a standard protocol maybe part of the bluetooth of wifi spec for this that worked well maybe Apple would add support.

I chose Apple products because they are stable, secure and privacy focused. If the EU forces Apple to open up proprietary features at the cost of privacy and security they are actually removing user choice.

Oh and I live in a EU country by the way. I'd much rather have them focus on removing DST, which has well documented negative health effects, than micromanage tech companies. Maybe they should focus on driving universal standards instead of forcing manufacturers to share their proprietary protocols within their own ecosystems.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.