Apple knows how to do great things but like any other company, sometimes they mess with a good recipe. This bad iOS as it's documented everywhere is not a surprise to me.I know, you Apple fanboys are going to yell because "it's only a beta", but I've had enough. I've had an iPhone since the original, and I expected a large change this year, but this is ridiculous. The changes they made are HORRID. Apart from Control Center, every single change is for the worse. They favored design over usability in MANY cases and the design is still the ugliest user interface on a large scale mass-market operating system since Windows 2000. It is honestly terrible. This is coming from someone who used to love Apple, it is horrible. I'm downgrading to iOS 6, waiting for my upgrade and going to Android. The icons look horrible, too much white, the homescreen looks like crap, there isn't enough distinction between different lines, notification center is for NOTIFICATIONS, not the calendar.
Jony Ive: THIS SUCKS.
When OS X came out, it was elegant and through 10.1 and 10.2 it just kept on improving while still keeping out "everything and the kitchen sink" concept of Microbloat Windows. However, starting with 10.3 and worse each time, OS X dropped the ball much like some say iOS7 is doing now. While I like the hardware of Apple much better, I give kudos to Windows 7 as being better than the current OS X monstrosities. I could say, as an Apple fan boy, that it got bad because Steve is not here anymore, but the ugly nasty work that OS X had become was terrible while Steve was still around and running Apple.
What fanboys and fangirls got right was predicting that if Apple ever cashed in on their rising popularity after the great iMac, they could fall into the trap of a Microsoft or Dell and start losing quality and innovation. On some level that is what happened so don't be so down on iOS7, it's just the evolution of what a big company does after it gets complacent.