True
But record profit everyquarter, large cash hoards, low percentage of those profits and revenues returned back to the company,
That has nothing to do with sustainability, that has to do with top level greed.
Apple would be just as succesfull right now if they made 10% profit margins or their 45% profit margins.
As long as your profits cover growth and maintenance, anything above and beyond is excess.
Saying this: You don't have to be #1, or #2, Or even #10 in an industry. if you are profitable, and can sustain operations on that profit, then all the power to you. If Blackberry is profitable, they have every right to exist in the market. Same with Windows. As a consumer, that is ALL you should care about. not how much record profit apple is pulling in each year as some sort of badge to prove their better