iPad Air 3 and iPhone 5se to Be Available on March 18 Following March 15 Introduction

[marty1980]

!!!!!! PROCEED WITH CAUTION !!!!!!

If anyone recalls, the iPad 3rd Gen was the first Retina Display iPad and used old parts from it's predecessor the iPad 2, except with a slightly better GPU with just enough juice to run the display with similar performance to the iPad 2 and a larger battery to boot.

6 months after the release the the "new iPad", Apple released the iPad 4; a much-improved version of the iPad with many more improvements that the iPad 3rd Gen; including an upgrade to an A6X SoC.

If you look at requirements for iOS apps. You never see iPad 3rd Gen on the list of supported devices. Apple and everyone else just kind of forgets it ever existed. If I see it's supported on iPad 2, I know it will run on iPad 3.

tl;dr => Be cautious purchasing this iPad Air 3. Because history could repeat itself with this one being released outside the release schedule Apple has stuck to since iPad 4.

 

[rockinrony]

Not so sure the 5c was a disaster in some countries. I think the cheaper phones do give Apple access to countries that are more budget minded. If the new 5se has an A8 chip in it, that will be a very good upgrade in power for a smaller screen phone and should make it very competitive among the lower cost phones.

Where I will agree with you is Apple is a different company than it was 5 years ago. The iPhone is a monster product and Apple is constantly under the eyes of investors who are looking for more. This does change a company.

My only advice for Tim Cook would be (and BTW... who the hell am I to give advice to the guy that runs Apple???), but I would recommend... Lay-off half your employees, ban meetings and focus more on smaller more agile teams. I worry that Apple is starting to suffer some from a bloated process and too many cooks in the kitchen.

If 5c was really hit in other countries as well, it should have been a continued line up. But I think it's already in archived product from Apple phone category in almost all countries. And if we compare 5c with 5s. 5s is still the best competitor. Best price, best features and decent size. And it will be never counted as entry level phone!

 

[pat500000]

So..no desktop computers, huh?

 

[BillyMatt87]

Of course Tim is not at all concern about products, quality and image of the company. And why the hell he should be? By blood is a finance and supply manager. He see Apple as a ready made shop to make money, grow profits and make investors happy with big numbers. Rest everything he threw on top technical members who are forced to work under Jony who is now making ugliest designs he could ever make for every product

Then he has no right to keep saying "Apple will always be Steve's company" since he's essentially been taking us back to the John Sculley era and undoing everything that Jobs worked so hard to build during his tenure as CEO. Jony Ive also had Steve to tell him when his designs sucked, it doesn't seem like Cook has any interest in reigning him in once in a while to say "that's a terrible idea Jony" because Cook is too much of a softie.

Unlike Jobs, Cook most likely has no involvement with the design process whatsoever because he has no vision of his own. Cook is a generic by-the-books CEO, he's not someone who has passion or inspires others to make the best quality work imaginable. That's why Apple has been losing its edge, because they have an ordinary CEO who is turning Apple into an ordinary company...

 

[HVDynamo]

"Who needs a stylus? Yuck!" - Steve Jobs, 2007

That doesn't mean he couldn't change his mind. But nevermind that Steve's whole point was using the stylus as a main input method sucked. Your finger is still the main input. The stylus is for when you need more detailed input for drawing or writing and whatnot. It is absolutely not stupid. The point here is, don't buy one if you don't want one. It isn't required to use the iPad, it's an add-on. Back when Steve made that comment, every touchscreen device had and required a stylus to even use it. His point still stands.

 

[BillyMatt87]

That doesn't mean he couldn't change his mind. But nevermind that Steve's whole point was using the stylus as a main input method sucked. Your finger is still the main input. The stylus is for when you need more detailed input for drawing or writing and whatnot. It is absolutely not stupid. The point here is, don't buy one if you don't want one. It isn't required to use the iPad, it's an add-on. Back when Steve made that comment, every touchscreen device had and required a stylus to even use it. His point still stands.

Even so, it doesn't justify the $100 price tag for it. If the pencil is so important to the iPad Pro experience, why not just include it in the box?

 

[mountain]

So who's planning to pick up the ipad air 3?

 

[marty1980]

Even so, it doesn't justify the $100 price tag for it. If the pencil is so important to the iPad Pro experience, why not just include it in the box?

If the keyboard is so important to the Microsoft Surface experience, why not include it in the box instead of charging $100-150 for it?

 

[BillyMatt87]

So who's planning to pick up the ipad air 3?

I'll be interested in an iPad once Apple does a proper redesign of the iOS interface for it.
[doublepost=1455312511][/doublepost]

If the keyboard is so important to the Microsoft Surface experience, why not include it in the box instead of charging $100-150 for it?

Why should Apple do everything like Microsoft now?

I mean, I know they're going down that path but I'm not happy about it.

 

[rockinrony]

Then he has no right to keep saying "Apple will always be Steve's company" since he's essentially been taking us back to the John Sculley era and undoing everything that Jobs worked so hard to build during his tenure as CEO. Jony Ive also had Steve to tell him when his designs sucked, it doesn't seem like Cook has any interest in reigning him in once in a while to say "that's a terrible idea Jony" because Cook is too much of a softie.

Unlike Jobs, Cook most likely has no involvement with the design process whatsoever because he has no vision of his own. Cook is a generic by-the-books CEO, he's not someone who has passion or inspires others to make the best quality work imaginable. That's why Apple has been losing its edge, because they have an ordinary CEO who is turning Apple into an ordinary company...

Exactly! Sadly, Apple is not losing its edge. It already lost its age. Jony already polluted software departments designing dumbest mac UI Apple could ever have. When they first time showed flat UI of ios to Tim, I wish Tim have said in Steve's style "This is Sh*t"

 

[BillyMatt87]

Exactly! Sadly, Apple is not losing its edge. It already lost its age. Jony already polluted software departments designing dumbest mac UI Apple could ever have. When they first time showed flat UI of ios to Tim, I wish Tim have said in Steve's style "This is Sh*t"

Tim Cook has no spine, he seems to be almost submissive to Jony's will.

 

[hokieputter]

Why would they take a step back to a smaller phone?

Making an updated smaller phone is not taking a step back..

 

[marty1980]

I'll be interested in an iPad once Apple does a proper redesign of the iOS interface for it.
[doublepost=1455312511][/doublepost]
Why should Apple do everything like Microsoft now?

I mean, I know they're going down that path but I'm not happy about it.

I'll be interested in an iPad once Apple does a proper redesign of the iOS interface for it.
[doublepost=1455312511][/doublepost]
Why should Apple do everything like Microsoft now?

I mean, I know they're going down that path but I'm not happy about it.

I don't believe it's a copy-cat issue.

The marketing spin is that it gives customers more choice and potentially lowers the initial cost for customers who aren't interested in the accessories.

I do believe there should be bundles that include the accessories for a slight discount, though. Something neither company is doing.

I don't really understand the issues with iOS on iPad. Time has and will continue to improve the interface.

 

[rockinrony]

Making an updated smaller phone is not taking a step back..

Indeed, it is a step back. If they want to make a smaller phone, then make existing 6s with 4" screen. No need to sell last year's phone with new colors and body!

 

[Wahlstrm]

The whole concept of the iPhone 5se seems like a bad internet rumor.

Apple doesn't really have a history of kowtowing to customer demand if it means stepping backward. They changed the iPod click wheel and ignored user complaints. Why would they take a step back to a smaller phone?

Apple basically had it´s own corner in the smartphone market by specializing in phone-sized flagships..
They built their whole smartphone brand in this corner and when they abandoned their core belief about one handed usability they also abandoned a big chunk of money and a lot of their core fans..

There is a hole in the market that only Apple can fill and there is basically no competition in the one-handed smartphone segment anymore. (Not counting $50 Android phones with 640x480 res screens..)

 

[hokieputter]

Indeed, it is a step back. If they want to make a smaller phone, then make existing 6s with 4" screen. No need to sell last year's phone with new colors and body!

My point was purely about the size, not the internals. I like to see them add the 4" model to the lineup and update it every year. And it should have all of the same top line specs.

 

[rockinrony]

My point was purely about the size, not the internals. I like to see them add the 4" model to the lineup and update it every year. And it should have all of the same top line specs.

Exactly I said in my previous comments in this thread. Why to make "cheap iphone"? There is nothing easier for Apple and for buyers to have a smaller size in current line up. iphone with 3 sizes. As simple as that. No confused and unnecessary category needed. But the thing is, Apple is purposely want to fall into "cheap" category. They want to do what all other companies are doing. Making cheap device to gain market share and generate big sales numbers! They don't want to be Mercedez anymore, they want to be corolla, which can be found in almost second garadge!

 

[Benjamin Frost]

For me to buy a new iPhone, it must be at least 128GB, have a 4" screen, and have significantly better battery life than the iPhone 5s—at least 13 hours of internet browsing wifi usage.

Anything less, and my iPhone 5 will soldier on for another year.

 

[stevemiller]

pencil support and I'm 100% in. If the "upgrades" are just speakers, camera flash, and keyboard connector I'm 100% out, and wonder why anyone would choose it over a discounted air 2.

 

[MacDarcy]

Yeah, but will the Apple Pencil work with the iPad Air 3? That's what I'd like to know.

 

[iMcLovin]

this event seem pretty boring to me, unless theres something unexpected. An iphone that has nothing more than what the two current has got, except being smaller size (not something I want anyway) and an iPad thats just updated to be on par with the other two ipads - I cant really see why this is called for an event at all. Its not exactly revolutionary to bring back an previous sized iphone, I hope they dont pretend it is.

 

[phairphan]

So what's the event invite tagline going to be? "We have a little something new to share with you?"

Well, if it turns out like the Apple events over the past few years, the event invite tagline should be "Oops!...I Did It Again" or "Ever Fallen In Love... (With Someone You Shouldn't've)."

 

[lkalliance]

Exactly! Sadly, Apple is not losing its edge. It already lost its age. Jony already polluted software departments designing dumbest mac UI Apple could ever have. When they first time showed flat UI of ios to Tim, I wish Tim have said in Steve's style "This is Sh*t"

I quite like the design of iOS 7 and since. I felt things were looking too garish as of iOS 6.

 

[apolloa]

I kinda have high hopes for the Air 3 as when I get the cash, I'll buy it for my mum to replace her iPad 3, mainly because it's lighter and 'hopefully' will have those corner speakers as she watches catch up telly on it. Having a faster CPU is a nice bonus too.

 

[lkalliance]

Wow, such negativity! I'm quite looking forward to the 5se. I don't have any problems with the name, nor that it is evidently kinda-sorta a continuation of a popular physical design, maybe perhaps. I expect that the use of the 6 camera instead of the 6S has something to do with inventory, perhaps...unlike the A9/M9 (which may be cheaper to produce than the A8/M8, as it is on the same die), the 6S camera probably has little to offer above the 6 camera. I was disappointed that there was no iPhone 6c this year: I would dearly love a phone of the same design and materials as my 5c, with the added tech (Touch ID/NFC/processor/camera), but it seems clear that isn't going to happen.