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iPad Marketing VP: iPad and Mac are Complementary Devices, Not Competing Devices
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While I agree that there is no end to demands, I don't think that's the whole truth.
I suggest reading this post by Federico Viticci from Macstories.
Federico has spent the last 12 years working primarily on an iPad (he loves the iPad) on the many actual, concrete reasons the iPad is being held back.
Not an iPad Pro Review: Why iPadOS Still Doesn’t Get the Basics Right
Let me cut to the chase: sadly, I don’t have a new iPad Pro to review today on MacStories. I was able to try one in London last week, and, as I wrote, I came away impressed with the hardware. However, I didn’t get a chance to use a new iPad Pro over the past
www.macstories.net
Next up the VP of Marketing for Apple Pencils is going to explain why all 4 (and next years model) are complementary and Apple think we should have at least one of each.
Apple are desperate to maintain the demarcation between Mac and iPad because they risk a disaster in overall product sales should one start to replicate the functionality of the other too much to the point that people don't need both "complimentary" devices. The problem is they've painted themselves into a corner by making the iPad line so insanely powerful that the only thing holding it back and the dividing line in place is the dreadfully hobbled iPadOS, that they're trying to maintain. Honestly I don't know where they can go from here, the new iPad's power is too much for the few niche apps that can take advantage of it, something has got to give way in the next couple of years.
Possibly they have actually been trying to do something about all this "iPad Pro is just a big expensive ipod touch and not a real computer" thing, but it's not been easy and they don't want to deal with fallout from releasing something that's all buggy.. but it's already embarrassing so, idk, they're in a tough spot 😜
If you'd have told me a couple of years ago that your processor choice would be the M4 in an iPad, the M3 in a laptop and the M2 in the desktop I would have laughed you out of the room. You couldn't make it up.
I just wish the iPad worked better with the Mac. Like high speed wireless connection between them. So if I'm using Illustrator on Mac, I should be able to easily and instantly use the iPad for drawing in Illustrator. Sidecar is a rudimentary step towards this, except not really because the UI gets borked and it constantly freezes or disconnects.
I don't think that has changed. I always saw the 'What's a laptop' series of adverts as Apple asking people to consider whether they really need a traditional laptop to get their work done, and perhaps their needs can be met by an iPad instead.
If you've already made that assessment and decided that the iPad won't meet your needs, my suggestion would be to not buy one.
A simple question - is there any reason why an iPad Pro with an M4 chip couldn't be capable of running both iOS and MacOS? I think the top of the line M4 iPad, fully loaded, is around $3000. For that kind of money, I'd want an iPad Pro that switches to MacOs when connected to a magic keyboard. You get the best of both worlds. An iPad AND a MacBook Pro.
The only positive thing, yes.
I took away the other things as well, but since those has been pointed out by other members I prefer not to write them down.
The only reason it doesn't is because Apple doesn't want to make that product.
You got the quote wrong. The quote from the kid was “What’s a computer?” Not “what’s a laptop?” There’s a big difference because a laptop is a computer but a computer is not necessarily a laptop. All Apple was saying is that the iPad is also a computer. This advertising campaign was done during the days when iPads were considered toys used for casual tasks only and mostly used by little kids. Apple wanted people to seriously consider an iPad as a computer.
From that spawned endless statements from people who misunderstood the ad and thought that Apple was promising the iPad was a laptop replacement. It is not, and Apple never promised it would be. The word, laptop, was never mentioned in the ad. Neither was desktop but I haven’t heard one person ever say Apple promised the iPad would be a desktop replacement, so I’m not sure how anyone ever got laptop replacement out of that ad.
They sell $350 iPads for those with lighter wallets.
It’s interesting reading this thread and seeing how out of touch with reality people actually are. The iPP has always been a niche device showcasing the pinnacle of Apple’s hardware talent. It’s always been expensive and for the top 5% of a) people that needed it for their workflow or b) those with deep pockets.
It’s ok to admit that you desire the iPP but the truth of the matter is, most people will get away with the iPad Air.
“But we want the top of the line products, at cheaper prices and with MacOS”. Well, it sounds like you’re describing a MBP 🤷🏻♂️
To those still going on about MacOS on the iPad, please extend your desktop from your Mac to the iPad using sidecar and play about with it for a while. I’ve done so and it sucks - especially when using touch.
I am a firm believer that we shouldn’t be trying to adapt an OS or apps from a mouse and keyboard era onto a touch first system.
Let the iPad stand alone and develop great apps for it. It’s an incredible device and I use mine daily - even more so than my fully loaded 14” Max MBP. They both have their place and they both complement each other. One is a great tablet, the other a great laptop.
If you want an all in one, I suggest you have a look at a surface pro. It’s the best option available but it’s not a great tablet or a great laptop.
It doesn't necessarily need macOS, it needs a modern touch-centric fusion of iPadOS & macOS. Something fresh & new with the power & full compatibility of macOS under the hood.macOS coming to the iPad at WWDC 2024, I'm calling it
As it stands, the iPad "Pro" is absolutely useless without a proper operating system.
I'm guessing we might have had that by now (or soon), if Apple hadn't (apparently) given up on making their own modems. Having to pay Qualcom for modems (and licence) just don't make that as attractive...
It has a proper operating system as attested by millions of students and creatives who don't care what a minority of unproductive people think.
You are only speaking for those who jumped on this month's complain bandwagon. Next month it will be another bandwagon.
I read it and it's just a bad blog post. His requests are completely incompatible with the majority of iPads with A series processors and even on the M series it would deplete battery life to have the background processes he suggests.
"I used an iPad for 12 years" isn't a special qualification for anything. I've used computers since 1983 and whenever I have come up with an unrealistic or unreasonable request/suggestion I have retracted it after two days of thinking about it.
I've been complaining about the iPad OS since it launched. Just view my post history since I joined MR.
As the iPad has gotten so powerful, it's totally absurd that it's so heavily gimped & restricted with such a terrible, terrible OS.
The issue on forums is people with extreme opinions have a high opinion about themselves and forget that there are millions of people who are highly productive with the iPad and get on with their lives.
I mean its a public forum for talking about Apple stuff with Apple enthusiasts. Isn't this the place to do exactly what I am doing?
Every single iPad Pro review released the last week has all said the same thing I have, and it's the same thing reviewers have been saying for years. My opinion isn't a new one. There's even a article by MacRumors on the front page noting the issues with iPadOS:
M4 iPad Pro Reviews: Incredible Speed and Display Hampered By Software
The M4 iPad Pro models are set to be delivered to customers starting on Wednesday, May 15, and ahead of that date, members of the media have shared their opinions on the device in official reviews. Written Reviews With M4 chips, OLED displays, and a thin and light design, the new iPad Pro...
forums.macrumors.com
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