You assume normal people care as much as MR geeks. Here's a hint: normal, everyday, average people shrug and go "meh". They don't obsess (and go out of their way to get angry) about the minutiae
Nice try, good (if albeit overused and tired) example in principle, but wait till all the millions of normal people stick their devices in itunes in a few weeks and then realize that they can't lock the screen as they were able to a few seconds ago. They won't go "meh" and shrug, they ll bombard apple call centers to find out how a simple everyday function as the screen lock has become a convoluted mess involving double clicks of the home screen, swiping left, then touching an on screen button, then touching the screen to get back to where they left off.
Apple prematurely shot their wad on this one and they are going to have a big mess in their hands.
Over the past 6 months I can count on one hand the number of times I've actually needed to lock the screen orientation whereas I need to mute the iPad at least once a day.
I can count the number of people who 've used the lock switch less than a handful of times in 6 months in one had as well.
The switch doesn't mute the sound.. it only mutes the notices such as email or push notifications.
On that note it is really useless, I have been testing for several weeks now and it was one of the most awful changes they could ever think to make.
Oh, boy, oh boy, that makes it even more ludicrous. This has got to be one of the simplest things that they've gotten so horribly wrong recently.
And for those of you who used the "Apple loves consistency" argument, kindly explain the vertical orientation of the Close/Minimize/Resize buttons on iTunes 10.
Good post. It echoes what I said too. But ui consistensy is not only in that example, think aqua scroll bars in one interface, ios scroll bars in another, and "marble" scroll bars in yet another...don't sweat it os x is full of these inconsistencies everywhere. And that's not a bad thing really. But what's even more funny, and where the consistency argument (or pretext) fails is that not even between iphone and ipad is there that supposed consistency. Case in point (one of the them, there are quite a few), turn screen horizontally on iphone,nothing happens (and how could it, the size doesn't lend itself to an extended dock there...), turn it on the ipad and you have horizontal orientation. So they themselves admit that one device has one way of doing things because it's a different device, and the other another because well they are separate types of devices. So much for going after a consistent mute buttons.
Let's face it, it's stupid decision. Phones have mute buttons, reader/browser/ipods/general purpose tablet devices don't need to have mute buttons and are best served when said switch is used to lock orientation.
This situation cries out for the simplest solution: adding another button to the next hardware version.
Extremely common actions (home, volume, mute, orientation, power) should have dedicated buttons.
Without them, UIs can end up with button action overloads or awkward gestures.
I don't agree. A volume button that doubles up as mute after 1/2 a sec of press and hold is ideal for mute. No reason to confuse the user with another button to mute. Make the volume available even when in lock mode and you are set. One button for the much needed orientation lock, and another for volume control. If there would be one extra button that I would find interesting/helpful to have would be screen brightness, that's what I constantly find I want to tweak. And the least one required is of course the actual mute....
Actually if it were me I would scrap the volume altogether (apps give you volume control, who reaches for the actual dial? it's not an iphone where you have it in your pocket say and you want to feel your way to the button to lower the voice, you don't actually make calls with the ipad and hold it in one hand and lower the volume via the buttons...), make it a screen brightness control, leave the orientation switch as is, and put a mute button in software mode. And that would be the perfect solution, let me congratulate myself for thinking it.

And one last thing, to those that claim that a general purpose portable (tablet) computer should have a dedicated mute button? Where is the mute button on our macbook pros and airs? It's not as if we are not getting notifications there, it's not as if we are not facetiming there, so where is it since we all need it so much and we all the time all of a sudden forget to mute during meetings?
Where is the volume button for that matter on the portable macs? Exactly, I didn't think so either.
The ipad needs a dedicated mute, as much as mac needs one.