Yes the display panels on Apple devices are manufactured by Samsung, LG etc. But people forget/don't know that manufacturing the panel is only half the job. Display controller, color calibration etc. are done by Apple. Until Samsung comes up with a display as good as Apple's, "But they're manufactured by Samsung" argument is moot.
1) the iPhone X AMOLED display is engineered and manufactured by Samsung only using Samsung's display tech.
2) It seems all Apple did in this case is to calibrate the displays. The display drivers and PMIC are made by Samsung and STMicroelectronics. Further, contrary to your false claims, these IC components are nowhere as important or challenging as the display itself.
3) Samsung's latest AMOLED in the S9 already surpassed the X's display in all aspects -- except for the brightness. And that has more to do with Samsung's focus on battery efficiency and display longevity vs Apple user experience.
I know many of you want to believe Apple did something impossible or difficult fo\ their rabid fans, but as the SID award notes, Apple received the best "Application" award for what amounts to rebranding and repackaging of Samsung displays in their latest iPhone.
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Disagree. It's Apple's design team lead by Johny Srouji that differentiates Apple's processors with respect to other phone manufacturers. TSMC is another contract manufacturer for Apple, as is Samsung, TI, Cirrus, Broadcom, and many dozen others. That's not a dig on TSMC, I like them a lot, with my company using them (and TI, Samsung, Atmel, and ES2) in the past for custom processors.
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"If you are just a layman who can't tell Samsung from LG, much less TSMC from Apple, it's fine. Ignorance is bliss and enjoy your phone. It's time for you to move along."
Thanks for the insult. Needing to resort to that greatly undermines your credibility and knowledge.
"Now, what many of us are pointing out here is that Apple's contribution amounts to little more than rebranding and packaging Samsung's displays."
Rebranding and packaging. Astonishing. As has been pointed out earlier, since 2014 (and I suspect earlier) Apple has had it's own internal display engineering group. To say the above demonstrates your ignorance as to what the group does and how they work with Samsung on their displays.
Not quite sure what point you are trying to make here. Samsung has supposedly 40+K software engineers, but look where they are now.
It's no secret that Apple has its own internal display engineering group who productize (rebrand and repackage) panels from LG, Samsung, etc.. Unless you could demonstrate what they did differently this time to significantly improve or differentiate from Samsung's AMOLED, let's rely on the views of display experts like Dr. Soneira of Displaymate or the SID award committee who awarded the best "Application" award to Apple.
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And without Apple asking Samsung to develop this display, we wouldn't be able to buy a device with it. Apple never made their own displays but they have repeatedly pushed the envelope in shipping devices with class-leading screens (original iPhone screen, retina iPhone 4 screen, retina MBP, 5K iMac, wide-gamut phones, tablets, laptops, 120 Hz with ProMotion). And several of those relied on measures that are applied after the screen has been manufactured (individual calibration, timing controller on the 5K iMac, colour management at the OS level, graphic chip and software improvements for 120 Hz).
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Apple never manufactured their own displays. Does this mean they shouldn't get credit when they ship devices with display performance that stands out? In particular when some of that performance is due to refinements Apple adds itself (calibration, colour management, 120 Hz graphic ship & software)?
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Not at all, if there non-Apple devices with LCDs that are brighter than the iPhone X display than both statements can be true.
?? Samsung has been making and pushing AMOLED for almost a decade now. You like Apple iPhone's LCD displays? That's fine, but Samsung's AMOLED has been named best mobile displays for a while and Samsung will continue to improve it with or without Apple. Apple productizes (rebrand and repackage) the tech innovation brought out by Samsung to end-consumers. Sure, Apple gets credit for "popularizing" certain tech or features -- and gets paid a lot of $$ for their work, but let's not delude ourselves.
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And who DESIGNS the AMOLED displays for the iPhone X, which is what really counts here (compared to just offering manufacturing plants for the production of these designs)?
(hint: it's not the company you're referring to).
LOL. There is nothing to "design" -- unless you mean "rebrand" or "repackage."