Agreed, they are slowly moving away from what Steve Jobs did to make this company so successful. He never would have had 4 iPad models in 3 different sizes and 3 iPhones in 3 sizes sold at the same time in my opinion. IIRC Steve Jobs, when he came back to Apple, focused on simplifying the product line and the products they did, they did very well and were "magical". It's hard to sell magical and amazing when there are 3 or 4 versions of the same core product.
They're trying to appease Wall Street in my opinion, chasing new segments such as PC users with the IPP. Stock price is something I don't think was forefront in Steve's mind. He figured just make magical products and the rest would take care of itself.
I think us hardcore users like the choice, but it's confusing to the average consumer.