Simply no reason to have a large iPad with a crippled mobile OS designed primarily for consumption. The Surface Pro 3 has a full OS with excellent peripheral support. Windows 10 is excellent and in many ways superior than anything Apple can offer. When I sit in my recliner and catch up on the latest news and shoot off a couple of personal emails, then it is my iPad Air. The weight and design is excellent. When I want to do anything beyond consumption, it is my Surface Pro 3. When I want a full photo editing experience with Lightroom and Photoshop, it is my Surface. Run excel with pivot tables and data analysis, it is my surface. Preparing division wide communications and newsletters it is my surface. At the end of the day, the iPad is only excellent for being lightweight and the app ecosystem geared primarily for consumption. Even running office on my iPad is a vastly crippled experience. For a regular old home user, iPad wins. Doing anything substantial, surface pro 3 or a MacBook. This will have some success because it is Apple. But I don't see this having much impact in the Enterprise. Surface and Windows 10 is significantly better with a lower cost.