If an ipad replaces your computer, then you were never much of a computer user. Oh but that applies to many. Remember netbooks. The average joe just wanted to browse the web. This is the one that can't manage a pc and has problems. Enter the ipad. It killed cheap netbooks. For the same amount, this did the trick. Average joe is happy. Average Joe however, isn't going to pay 1000+ for one of these...he never was going to.
Go to Apple's site. Why ipad pro sits at the top on the ipad page. "Like a computer, Unlike any computer" is the motto. I can live with that. But at its presentation, Apple was really going after laptop users. Let's remember Jobs. He would define a product. His magic was telling the media what to say. Tentpoles. Things an ipad should do well.
That's where I try to see ipad. What does it do that I value? Jobs and others mentioned email. Umm..email sucks on an ipad. Safari. Ugh..how I hate mobile browing that offers a very limited experience. These are two fundamental things why the netbook users switched to ipad..keep in mind.
But an ipad shines (to me) as a pristine screen. That is why I gripe when Apple hasn't made it 4k. Viewing pics, reading docs, reading things suited to a big screen basically..pdfs, comics, etc. Some games also shine that while not exactly xbox type games, they're ones i enjoy. And then the pencil which allowed drawing, notes, etc. THIS is why I get an ipad. Do I need A12X power for these? Not really. But the better form factor, screen improvements, and 2nd gen pencil are the main things why I'd want this. Do I want to pay over 1000 for this and that does these things I like? NOPE. I'll still pay under 1000 but that's me..i never pay full price..this is easy enough.
Is Apple marketing this device to me? NO. Is there a place for an ipad between an iphone and pc/laptop? Sure. That question was asked years ago. An ipad is a companion device for me. A compliment. I'd love to see Apple focus on that. I don't need to whine about external drives not working. I want the ipad to perform some magic when plugged into a mac though. I'd like to find additional things the ipad shines at.
And that's the fault here. Apple's marketing. They're not sending a clear message. They're not telling the media what to say. To say an ipad replaces your laptop is setting things up badly when these tech reviewers then try do that very thing. Apple's marketing is just very bad IMO. It's nonexistent for macs. For iphones, it emphasizes things like camera or simply the appearance. All smartphones have decent cameras and others have nice looking hardware. That's not going to sell iphones. Ask your average person why Apple? They don't know why because Apple doesn't tell them why.