Multiple companies have found their way right out of business trying to compete with Intel at what they do best.
Here is your list of companies that just couldn't keep up.
AIM - Apple, IBM, Motorola with PPC
Motorola with 68K and 88K processors
Sun with SPARC
SGI with MIPS
AMD falling behind with x86.
While you might be able to run something like a ChromeBook, etc...
It will be a long time before you can put an ARM64 in the equivalent of a MacBook Pro 15 and have it competitive.
You may be right, but just to note, in every single one of those examples the competitor didn't start in a strong market position, and the competition was in specific areas with limited markets, and they often did compete for quite a while.
ARM may well never match desktop-class or heavy-laptop-class x86 chips. But the scales are not the same:
Today--as in 4Q 2015--there were a total of about
75.7 million PCs shipped worldwide (of which Apple made 5.6 million), if Gartner is correct. This number has been steadily decreasing for a while. Given that Intel has about an 80% market share, that means they shipped around 60 million Core-type CPUs in 4Q 2015. Unless something dramatic changes, that number will be lower this year.
Apple hasn't announced results for the most recent quarter yet, but last year for the same three month period, Apple--alone--sold 74.5 million iPhones and 21.1 million iPads. Ignoring iPod touch and ATV sales, that's 94.6 million computing devices sold in the year-ago holiday quarter running A-series CPUs. The numbers might be somewhat lower in the Q4 2015 quarter, but they're probably at least in the general ballpark.
Assuming an unrealistically high iPhone marketshare of 20% and iPad share of 33% (both are actually lower) that puts global non-Apple ARM-based phone sales in the same quarter at 300 million and non-Apple ARM-based tablets somewhere around 40 million. Those numbers are, thus far, still increasing.
So, in absolute number of CPUs shipped, in a good holiday quarter Apple--by itself--is making and shipping something like 50% more A-series CPUs than Intel is selling x86 PC CPUs. They are selling something like 25% more A-series CPUs than all x86 PC CPUs, period. Non-Apple ARM CPU shipments are now easily in the range of 4 times higher than total x86 CPU shipments. x86 CPUs, of course, cost tens if not hundreds of times more each than ARM CPUs, so Intel is doing pretty well on revenue, but that's not necessarily a long-term advantage, and in absolute numbers the entire x86 architecture is now a minority platform by a
wide margin.
So comparing ARM and A-series CPUs today to PPC, 68K, SPARC (niche high-end workstations and servers), MIPS (same), and even AMD with their ~20% marketshare using a compatible instruction set to ARM today is a tough sell given that with the possible exception of 68K briefly
nobody has
ever had the kind of sales volumes ARM has today, both in absolute terms and relative market share.
The bottom line is, Apple is already selling more A-series CPUs than Intel is selling x86 CPUs. They are not an underdog with a niche market anymore, they already
have a dominant market position.
This probably has a bit to do with the fact that Apple could literally buy Intel at market price with their cash on hand and still have a few billion left over.