Outside of Apple-only consumers, smart multi-platform consumers tend to not pay more than ~$99 for Amazon Fire HD10 2017 that is a better consumption device with YouTube VP9 hardware decode, ability to run gaming console and computer emulators, has expandable micro SD card storage, file manager, etc. than iPad. If they want a premium tablet with OLED display Samsung is the only choice so it makes sense Samsung and Amazon are at the top of the list. Otherwise, it makes more sense to buy a true productivity desktop replacement device like the Surface Pro or even Google Slate.