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"Today, we have brought Apple's iPadOS within the scope of the DMA obligations. Our market investigation showed that despite not meeting the thresholds, iPadOS constitutes an important gateway on which many companies rely to reach their customers."

This is Vestager/EU admitting that they're not following their own rules. "Gatekeeper" was supposed to be defined by the thresholds. Now they're saying that they can just deem anything a "gatekeeper" regardless of whether the thresholds are met or not.
Obviously firms like Apple and Meta and Google have far too much invested in Europe to pull out, as some have suggested. But one can imagine that a future Apple or Google might wonder whether it's worthwhile to do business in the EU, if this is the price of success...
 
I bought it because it's more practical for a different purpose. But it's quite idiotic that i have two device with the very same processor for two different kind of needs just because Tim Apple would like to get more dollars. Why I can't actually do development on my iPad???

It's like when you purchase a motorcycle but your vendor strictly prohibit to use it on a highway, so you're purchase a car too.

macOS for the iPad will happen eventually, it's just the matter of time, not the matter of your liking.
It's Apple's IP. That's how IP works: you get to do what you want with it. Why are certain video games only released on consoles and not on iPad/iPhone? It's the game developers IP and they get to choose what platform they support.
 
This is great news for EU iPad users. Can’t wait until the rest of the world catches up. And anyone who wants to only run Apple App Store apps and etc can keep doing it! But the rest of the world should be able to do what they want with devices they paid dearly for - we pay just as much if not more than for a MacBook that will run circles around the iPad due to iPadOS being run by an anticompetitive business model limiting software. And for those who want you can still use your finger for all your input! I will use MacOS or Windows if Apple doesn’t make MacOS available! And run any app I want.
I wonder if this will allow more complex Apps that Apple wouldn't allow. For example proper code compilation and software development should be possible in the EU now given that the developers of those Apps won't have to go through App Review anymore.
 
Our market investigation showed that despite not meeting the thresholds, iPadOS constitutes an important gateway on which many companies rely to reach their customers.

We created regulations and WE EXPECT PEOPLE TO ABIDE BY THEM!
We have.
What about iPad?
According to your regulations, it’s not a Gatekeeper.
WELL, I WANT YOU TO COMPLY even if it’s not a part of the regulation
Are you at least changing the regulation? Should take you folks another few years to work throu…
NO, our regulation says we can do whatever we want whenever we want even if what we want to do doesn’t agree with the text in the regulation.
 
And what will their next reason be for fining apple? WatchOS?
Yep...if it's just a general durable/entrenched position in the market that determines gatekeeper status and not specific numerical thresholds then why isn't Spotify being designated a gatekeeper by the EU?
 
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I bought it because it's more practical for a different purpose. But it's quite idiotic that i have two device with the very same processor for two different kind of needs just because Tim Apple would like to get more dollars. Why I can't actually do development on my iPad???
So use it for the purpose which you bought it for. The processor is irrelevant.
It's like when you purchase a motorcycle but your vendor strictly prohibit to use it on a highway, so you're purchase a car too.
I would not buy a non-highway motorcycle if I want to use it on the highway. I would buy a highway-capable motorcycle.
macOS for the iPad will happen eventually, it's just the matter of time, not the matter of your liking.
Nice assumption on what I like. I personally would like Mac OS on the iPad, but since Apple never promised it on the iPad when I bought it Im not complaining that it doesn't run it.
 
This line at the beginning of the article is very important in my opinion:



and as such I cannot understand peoples anger/disgust with the EU over it's handling of Apple and others. For decades people have enjoyed the fruits of fair competition and expansion of options for consumers. No longer are people restricted on where they purchase their cars, spare parts or getting a service. People have a good selection of utility providers to chose from, cable companies to chose from, mobile phone network providers to chose from, food, clothing, tools, electrical goods, electronic goods, insurance, banking and the list goes on. All things that have changed over the decades due to the EU stepping in to prevent companies and manufacturers from dominating in the market thereby being able to set what ever price they wanted. Now that the EU is focusing on the digital world, app stores, app store apps and more suddenly people are annoyed and disgusted that certain companies are being targeted. Maybe these people will be happy to go back to how things were, only 2-3 utility companies to chose from, having to get your car repaired at the car manufacturers dealership, having to purchase car spares from the car manufacturer, having limited choice on food, clothing, electrical goods and so on all the while being restricted to the high prices they set because there is no competition to drive down prices.

You cannot complain about the one and be happy with the other, it does not work like that. Everyone has to abide from fair competition or no one does.

I believe you are being a little naive! In America we believe in Free Market Capitalism and the law of supply and demand, we do not believe in Woke undeserving Government conglomerates that did nothing to make smart phones successful or a reality coming in and making absurdly stupid decisions that kill markets and companies that will ultimately harm consumers. If the EU wants they can join the competition and make their own smart phone, however I doubt that the EU is competent enough to make one! Apple knows exactly what I described above and they are handling it the best they can! Apple should fight them tooth and nail!
 
Clueless politicians from all sides and from all over the world are going to turn Apple into the company most of us deliberately avoid. Users have options - get an Android. Quite simple.

Consumers ultimately decide with their $$$. No one is forcing anyone to go with the more expensive option, many people do because they want Apple's products, services and feel more secure in a more closed platform. Others are clueless about all of this and just don't care, they just like Apple. Those who want more flexibility can do so at up to half the price on the Android side.

The way governments are framing Apple lately is truly a head-scratcher. The numbers and data (in terms of Apple's shares across markets) are inconsistent with their claims. I'd rather governments go after corporations, including corporate owned farms, about their price-gouging as they claim 'inflation' (while making record profits).
 
And what will their next reason be for fining apple? WatchOS?
There was a town in Tennessee that had a rule against store signs representing food. The EU could copy that model… any company with food as a logo that does not actually deal in food?

Though, at this point, I don’t know why they don’t just stop pretending and just name the gatekeepers as “Apple, Google, Meta, etc.” What’s the benefit to try to leave the company names out of it?
 
They have all the power on the 33%. In fact, they have more power on the 33% than the other OS has on their 67%. I think that has sealed the deal for the EU.
Wait. You are joking with me. So they are complaining that Apple has too much power over their own products?

If VW develops some incredibly efficient (and popular) engine technology, does the EU step in to demand they share it with Ford?

If you own a grocery store chain with 33% market share, would you expect the EU to step in and force you to sell some new, organic lip balm I invented?

If you spent years to developed a wildly successful app--but you only developed it for iOS--would it be right for another entity to knock on your door and demand that you develop it for Android as well?
 
I’m guessing the reason why Apple has pre-announced expanding the Apple Vision Pro to non-EU countries is because the Apple Vision Pro would be designated as a gatekeeper from day one in the EU and they’ve got a BIGGER job just getting the thing feature complete without having to deal with the ever changing EU regulations.

They’ll wait a few years until it’s mature before introducing it into the EU.
 
It's Apple's IP. That's how IP works: you get to do what you want with it. Why are certain video games only released on consoles and not on iPad/iPhone? It's the game developers IP and they get to choose what platform they support.
Actually this is long time problem for Apple that they can't attract AAA teams to port their games, despite all the effort like the Game Porting Toolkit, maybe there is a problem with their app store model? Who knows, right? :D

You can repeat your IP idiocracy as much as you want, in the end of the day people in the EU (including myself) will have options to choose from and more freedom whatever device they purchase pretty soon, and if Tim Apple don't want to loose an important market, then he will bend his knee to these laws. And I will clap every time when he needs to do this.
 
So use it for the purpose which you bought it for. The processor is irrelevant.

I would not buy a non-highway motorcycle if I want to use it on the highway. I would buy a highway-capable motorcycle.

Nice assumption on what I like. I personally would like Mac OS on the iPad, but since Apple never promised it on the iPad when I bought it Im not complaining that it doesn't run it.
Nice, so I want a 11" MacBook without a keyboard and with a touchscreen, running the full macOS. Give it to me Tim Apple, my body is ready.

And before you ask, I won't going to change to Microsoft Surface because Windows is for loosers.
 
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Actually this is long time problem for Apple that they can't attract AAA teams to port their games, despite all the effort like the Game Porting Toolkit, maybe there is a problem with their app store model? Who knows, right? :D
Game consoles have 30% commissions. Steam on Windows has 30% commissions. It's not the business terms. The reality for AAA games is that they require HIGH PRICES in order to get the return on investment that they're looking for. Mobile gaming generally has LOW PRICES.
 
Their app is a platform for musicians and podcasters.
That's a different kind of platform entirely. Even so, let's go with your line of thinking, are they using their platform to abuse competitors or the market in some way? You might actually be able to get me to agree with you here that Spotify needs regulation if so, though it would likely fall under something outside of the DMA.
 
So if the iPad was looked at as a focus because of gaming, are they looking at actual game consoles? Because Sony was certainly not mentioned in this list, or Nintendo! Why can’t we install whatever we want on those devices, then?? Are they not big enough in Europe?
 
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