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It makes sense and is a step in the right direction, however so far none of the iOS 17.4 DMA-related “changes” resulted in any real benefits for EU users.
That is because Apple (and others) have resorted to malicious compliance. Once the investigation into the compliance is completed by the EU and Apple fined about $38 billion (10% of Apple's 2023 revenue as reported by Apple), things will be better for consumers.
 
gate·keep·ing: Gatekeeping is the activity of controlling, and usually limiting, general access to something.

Isn't that hypocritical irony? Isn't that exactly what the EU is doing? Aren't they trying to control and limit what Apple does? They unilaterally decide what's appropriate and even people outside the EU are having to put up with it. For example, having to consent to cookies each and every bloody time you go to a new website is just plain annoying and really doesn't safeguard our privacy that much.

I sort of understand limiting a company if they have too much control/ power and abuse it, but if you put forwards millions, maybe billions of dollars to curate a product that people love, why should other companies or the EU get to dictate how you do it? Mac products are much more stable and reliable because they are a closed system, and I'm thankful for that. I don't want that compromised because I have to side-load a necessary app because that company doesn't want to give apple the 30% cut.

A part of me wishes Apple would just pull out of the EU and let them suffer with PC/ Android devices. That would never happen though.
It is a bigger bully against the lesser bully.

As a user I only care if I can get what I want to get. It’s not like I can dismantle the EU. Better it does something for me than against me, just for once
 
Game consoles are not advertised as general purpose computing devices. And there is significant engineer gap to become general devices.

Phones literally are advertised as computer in a pocket. But in reality its more like an Apple branded AOL device in a pocket
These are all just continuing the made-up rules and justifications that the EU came up with for this whole gatekeeper status. It's clearly very carefully defined to target select companies.
 


EU antitrust officials on Monday identified iPadOS, Apple's operating system for iPads, as a significant digital gatekeeper under the EU's new tech regulations, which carry strict requirements that aim to promote fair competition and expand options for consumers.

European-Commisssion.jpg

Last September, the Commission designated Apple as a gatekeeper for its iOS iPhone operating system, its web browser Safari, and its App Store. On the same day, the Commission opened a market investigation to assess whether iPadOS constitutes an important gateway for business users to reach end users in order to assess whether should be designated as a gatekeeper.

That investigation has now ended. According to an EC press release shared on Monday, the Commission's investigation found that Apple "presents the features of a gatekeeper in relation to iPadOS," for the following reasons:
The Commission has now given Apple a six-month deadline to fully comply with the obligations set by the Digital Markets Act (DMA), which means we should expect enforced changes in iOS like alternative app marketplaces, web distribution, and alternative browsers to come to iPadOS as well in a forthcoming update.
To be classified as a "gatekeeper" under the DMA, a company must fulfill certain criteria, including having sales across the EU of at least €7.5 billion, or a market capitalization of €75 billion or above. The designation also requires platforms or services to have more than 45 million monthly active users and over 10,000 active business users annually within the EU.

Alphabet, Amazon, Apple, ByteDance, Meta and Microsoft were all designated gatekeepers by the Commission, and had to fully comply with all DMA obligations by March 7.

Companies that do not adhere to the new regulations risk facing EU investigations, substantial fines, and the imposition of "behavioral or structural remedies." The fines can amount to 10 percent of a company's global revenue, with a 20 percent penalty for repeat violations.

Article Link: iPadOS Identified as Digital 'Gatekeeper' Under New EU Tech Rules

this doesn't hurt the platform in any way. it hurts the profitability of the platform, which doesn't affect users like you or me.
The EU rules will make iOS and iPadOS less secure by allowing access deeper into the core without Apple review. The devices may have been gatekeepers but only because no other vendor could create an ecosystem. Microsoft tried with a Windows phone and FAILED. Droid may have phones and tablets but have not been able to make desktop or laptop devices mainstream. So the socialist EU must cutdown the brilliant.
 
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Expect the app is allowed because it is in the App Store in the rest of the world.
Only because Apple changed the rules like 2 seconds before he released it on Alt Store and he already accepted the new terms in the EU. Once you accept Apple's new terms in the EU you cannot go back. Again, this is Apple's fault.
 
So many complaining about how iPadOS is crippled and not what they want it to be and people seriously think Apple is going to be better about iOS and iPadOS if the OS is less profitable.

The EU hurts Apple's bottom line and we will definitely as end users will be affected. It will be behind the scenes so everything thinking this is great will deny it's the cause, but this will lead to a weaker product with the option to switch to Android and just throw privacy out the window.
apple is still motivated to provide the best platform to their users.
 
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there's one of these in every thread where Apple get caught being scumbags by the EU, its hilarious.

Let me spell it out for you AGAIN, Apple will NEVER pull out of the EU where they make 30% of their profits.

NEVER.

Apple knows the iPad is literally a giant iPhone, don't let the silly iPadOS name fool you.
Apple doesn't make 30% of their profits in the EU. It's closer to 7%. Apple's European revenue includes the UK, Russia, and the Middle East among other non-EU countries.
 
Deciding who can and cannot decide what can be locked down on their own intellectual property.. sounds like a little reverse gatekeeping by the ol' EU. Funny how those complaining about the rules are setting themselves up to be the rule makers.
Apple has already sold their device. Why do they want to control the device against the user's intention? If a user does not want Apple's control, they should leave it. The user has spent their hard-earned dollars for the device. Not like Apple, which wants to earn money through rent seeking.
 
I rather pay extra for this feature than expose my data and privacy to Android and Google.
Apple is no saint. Its privacy posture is to deny other advertisers data while gathering the same data for its ad platform.

In June last year, Germany’s antitrust watchdog opened a probe into Apple’s advertising technology, claiming that the firm’s terms of use unfairly favor Apple’s own services. In 2021, Apple dodged a French freeze on planned changes to the way it collects iPhone users’ data — but it was still facing an in-depth probe into whether the measures would harm advertisers.

 
Easily done. iOS is already fully compliant, and iPadOS is very similar to iOS so that the necessary changes can be made in no time.
 
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Obviously firms like Apple and Meta and Google have far too much invested in Europe to pull out, as some have suggested. But one can imagine that a future Apple or Google might wonder whether it's worthwhile to do business in the EU, if this is the price of success...
If the decision is to for a reduced revenue vs no revenue, I think they would go some revenue rather than no revenue. We do not know that these changes will reduce Apple's revenue. Being open might actually sell more iPhones because Android users going for premium phones might plump for iPhones due to their open nature? Who knows? It is not as if other countries are ready to accept the status quo. Most countries are going the way of EU and expecting more openness from iOS and Appstores. How many countries can they exit and still exist as a company?
 
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Wonder if Apple now regrets showing all their fancy slides at every opportunity that showed their products having such market leading sales/ownership. They may now be the cause of their own restrictions.

Wonder if their Macs will get the same treatment. Apple keeps telling us how they have the best selling laptop on the market so lets see if those sales push it into Gatekeeper status too.
 
We created regulations and WE EXPECT PEOPLE TO ABIDE BY THEM!
We have.
What about iPad?
According to your regulations, it’s not a Gatekeeper.
WELL, I WANT YOU TO COMPLY even if it’s not a part of the regulation
Are you at least changing the regulation? Should take you folks another few years to work throu…
NO, our regulation says we can do whatever we want whenever we want even if what we want to do doesn’t agree with the text in the regulation.
Apple: iPad OS is not the same as iOS even though they're essentially using the same AppStore. (See how clever I have been)
The EU: Well, we are changing the criteria to a qualitative criterion instead of prior quantitative criteria so that iPadOS becomes a gatekeeper. (See we can also be clever, no escape for you)
 
I believe you are being a little naive! In America we believe in Free Market Capitalism and the law of supply and demand, we do not believe in Woke undeserving Government conglomerates that did nothing to make smart phones successful or a reality coming in and making absurdly stupid decisions that kill markets and companies that will ultimately harm consumers. If the EU wants they can join the competition and make their own smart phone, however I doubt that the EU is competent enough to make one! Apple knows exactly what I described above and they are handling it the best they can! Apple should fight them tooth and nail!
Can you show me the successful smartphones that the US government has made?
Would you like to know how many corporations were caught in fraudulent activities? It is not like corporations have the interests of customers at their heart.
 
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Clueless politicians from all sides and from all over the world are going to turn Apple into the company most of us deliberately avoid. Users have options - get an Android. Quite simple.

Consumers ultimately decide with their $$$. No one is forcing anyone to go with the more expensive option, many people do because they want Apple's products, services and feel more secure in a more closed platform. Others are clueless about all of this and just don't care, they just like Apple. Those who want more flexibility can do so at up to half the price on the Android side.

The way governments are framing Apple lately is truly a head-scratcher. The numbers and data (in terms of Apple's shares across markets) are inconsistent with their claims. I'd rather governments go after corporations, including corporate owned farms, about their price-gouging as they claim 'inflation' (while making record profits).
Many unhealthy products were bought by customers until the government intervened and banned them. Still think corporations know what is good for people while the governments do not? Any instances of a company voluntarily stopping producing a product because it was harming consumers when there was no fear of legislation/law?
 
I’m guessing the reason why Apple has pre-announced expanding the Apple Vision Pro to non-EU countries is because the Apple Vision Pro would be designated as a gatekeeper from day one in the EU and they’ve got a BIGGER job just getting the thing feature complete without having to deal with the ever changing EU regulations.

They’ll wait a few years until it’s mature before introducing it into the EU.
So, EU users are saved from this disaster. :)
 
If the decision is to for a reduced revenue vs no revenue, I think they would go some revenue rather than no revenue. We do not know that these changes will reduce Apple's revenue. Being open might actually sell more iPhones because Android users going for premium phones might plump for iPhones due to their open nature? Who knows? It is not as if other countries are ready to accept the status quo. Most countries are going the way of EU and expecting more openness from iOS and Appstores. How many countries can they exit and still exist as a company?
If it becomes unprofitable for businesses to be in the EU, they will cut production or move on. The EU is walking a very tight line right now, and they could very easily fall right off.
 
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